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- Tasks: Lead marketing campaigns, product launches, and events for Turf and Landscape in the UK and Ireland.
- Company: Join ICL, a leader in the turf and landscape sector with a strong technical foundation.
- Benefits: Competitive salary, opportunities for growth, and a dynamic work environment.
- Why this job: Make an impact in a busy marketing role with exciting projects and collaboration.
- Qualifications: Experience in marketing communications and a passion for the turf industry.
- Other info: Be part of a supportive team focused on innovation and customer success.
The predicted salary is between 28800 - 43200 £ per year.
ICL appoints Aimee Davey as Marketing Communications Manager at a key point as the business moves into a busy period of campaign and product activity across its Turf and Landscape portfolio, taking on the role for the UK and Ireland.
Aimee brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication. Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.
In this role, Aimee will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include:
- Campaign planning
- Product launches
- Events
- PR
- Digital content
- Coordination with external agencies
She will work closely with the sales and technical teams as the business prepares for a full calendar of activity.
Ed Carter, Business Manager for the UK business, said that Aimee's sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business.
Aimee said she is looking forward to joining the team and building on the strong marketing work already in place. "ICL has a clear technical foundation, and a strong programme of activity planned. I'm pleased to be joining at this point and look forward to supporting the team, our customers and our distributors."
Aimee's appointment follows Kevin Whitby's move into the newly created position of International Marketing Communications Manager for Turf and Landscape, where he will focus on global communication strategy and supporting local teams.
Marketing Communications Lead – Turf & Landscape (UK/IE) in London employer: Turf Matters
Contact Detail:
Turf Matters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Lead – Turf & Landscape (UK/IE) in London
✨Tip Number 1
Network like a pro! Reach out to people in the turf and landscape industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching ICL and their marketing strategies. Show us that you understand their products and campaigns, and be ready to discuss how your experience can contribute to their goals. Confidence is key!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm and professionalism, which we all appreciate.
✨Tip Number 4
Apply through our website for the best chance at landing that role! We want to see your application come through directly, so make sure you’re using the right channels to get noticed.
We think you need these skills to ace Marketing Communications Lead – Turf & Landscape (UK/IE) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Communications Lead role. Highlight your experience in campaign planning, product launches, and any relevant work with technical and sales teams. We want to see how your background aligns with what we do!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about the role and how your skills can contribute to our Turf and Landscape portfolio. Keep it engaging and personal – we love a bit of personality!
Showcase Relevant Experience: When filling out your application, make sure to showcase any relevant experience you have in marketing communications, especially within the turf sector. We’re looking for someone who understands the needs of turf managers and distributors, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application directly and ensures you don’t miss out on any important updates from us. Let’s get started!
How to prepare for a job interview at Turf Matters
✨Know Your Turf
Familiarise yourself with the latest trends and challenges in the turf and landscape sector. Understanding what turf managers and distributors need will help you demonstrate your industry knowledge during the interview.
✨Showcase Your Campaign Skills
Prepare examples of successful marketing campaigns you've led or contributed to. Be ready to discuss your approach to campaign planning, product launches, and how you measure success. This will show your potential employer that you can hit the ground running.
✨Connect with the Team
Since this role involves working closely with sales and technical teams, think about how you can foster collaboration. Share experiences where you've successfully worked with cross-functional teams to achieve a common goal.
✨Ask Insightful Questions
Prepare thoughtful questions about ICL's current marketing strategies and future plans. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals.