At a Glance
- Tasks: Lead product marketing strategies and create compelling content that resonates with customers.
- Company: Join Tungsten Automation, a leader in intelligent automation solutions.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and continuous improvement.
- Why this job: Be the voice of innovative products and drive impactful marketing initiatives.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT THE ROLE
We are looking for a Senior Product Marketing Manager at Tungsten Automation to serve as the subject-matter expert on the intelligent automation market, the buyer journey, and the challenges our customers and their key personas face. You will define our perspective on the market and our go-to-market strategy, position offerings effectively, and deliver compelling and differentiated messages in multiple formats across multiple channels so they resonate with customers and drive demand. You are a smart, creative marketer whose strong blend of strategic marketing expertise and technical knowledge enables you to be the voice and face of our offerings. You are a proactive, influential, strategic leader who drives cross‑functional efforts to meet business objectives.
WHAT YOU'LL DO
- Business Leadership – manage solution areas with P&L ownership mentality. Take a proactive approach to driving business results through strategic marketing initiatives.
- Messaging and Positioning – differentiate your product/solution, create compelling customer value with clear, concise content that resonates with target personas.
- Thought Leadership – as a storyteller, describe in customer language value propositions and business outcomes across internal and external audiences.
- Collaboration – work with the global demand generation, field marketing, strategy, and broader teams to align on go‑to‑market execution.
- Evangelism – serve as the spokesperson for our offerings and evangelize internally and externally with customers, partners, analysts, and media.
- Competitive Intelligence – understand competition and market to build winning competitive positioning and strategies.
- Customer Advocate – understand customer needs, pain points, and opportunities, and reflect those in marketing programs and product direction.
- Collateral Creation – develop product and sales presentations, webinars, videos, blogs, etc.
- Sales Enablement – support selling efforts with the latest tools, messaging, and assets that resonate with buyers and accelerate deal cycles.
- Program Management – juggle multiple projects, meet deadlines, deliver results; understand data and analytics to inform decisions.
- Selling – your ideas and strategy.
- Utilize AI‑enabled tools (e.g., chatbots, content creation, competitive intelligence) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards.
- Create new programs and campaigns, including emails, landing pages, and nurture programs that drive pipeline and conversion.
- Drive day‑to‑day tactical execution and ensure deliverables and quality standards are met, proactively managing timelines and stakeholders.
- Develop user personas and segmentations to deliver messages to the right audiences.
- Proactively identify opportunities for program and process improvements.
- Build a consistent feedback loop for continuous improvement of pipeline generation, high conversion rates, and revenue acceleration.
- Assess and formulate strategy based on campaign performance.
ABOUT OUR PLATFORM
Tungsten Automation's Intelligent Automation software platform helps organizations transform information‑intensive business processes, reduce manual work and errors, minimise costs, and improve customer engagement. We combine Generative AI, Knowledge Management, Intelligent Document Processing, Process Orchestration, mobility and engagement, and analytics to ease implementations and deliver dramatic results that mitigate compliance risk and increase competitiveness, growth, and profitability—particularly crucial for highly regulated industries facing complex compliance requirements. No other software vendor offers a platform of complementary technologies integrated into a scalable, manageable software platform, positioning us to grow and dominate the process automation space.
Sr. Product Marketing Manager Remote, GB employer: Tungsten Automation Corporation
Tungsten Automation is an exceptional employer that fosters a dynamic and innovative work culture, perfect for a Senior Product Marketing Manager looking to make a significant impact in the intelligent automation market. With a strong emphasis on employee growth and collaboration, we offer unique opportunities to lead strategic marketing initiatives while utilising cutting-edge AI tools, all within a supportive remote environment in Great Britain. Join us to be part of a forward-thinking team that values creativity, strategic thinking, and customer advocacy, driving meaningful results in a rapidly evolving industry.
Contact Details:
Tungsten Automation Corporation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Product Marketing Manager Remote, GB
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge about product marketing and automation. Blogs, videos, or even social media posts can catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and market position. Tailor your responses to highlight how your skills can solve their specific challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Sr. Product Marketing Manager Remote, GB
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with the hiring team at Tungsten Automation by using language and examples that reflect their values and needs.
Showcase Your Expertise:This role is all about being the subject-matter expert, so don’t hold back! Highlight your experience in product marketing and intelligent automation. Use specific examples to demonstrate how you've tackled similar challenges in the past.
Be Clear and Concise:When crafting your application, clarity is key. Make sure your messages are straightforward and impactful. Avoid jargon unless it’s relevant, and focus on delivering your value proposition in a way that’s easy to digest.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Tungsten Automation Corporation
✨Know Your Market Inside Out
Before the interview, dive deep into the intelligent automation market. Understand the key players, trends, and challenges that customers face. This knowledge will help you articulate your insights and demonstrate your expertise during the conversation.
✨Craft Your Story
Prepare to share compelling stories about your past experiences in product marketing. Focus on how you've successfully differentiated products and created value for customers. Use specific examples that highlight your strategic thinking and creativity.
✨Showcase Collaboration Skills
Be ready to discuss how you've worked cross-functionally in previous roles. Highlight instances where you collaborated with demand generation, field marketing, or other teams to achieve business objectives. This will show that you're a team player who can drive results.
✨Prepare for Thought Leadership Questions
Expect questions that assess your ability to communicate value propositions effectively. Practice explaining complex concepts in simple terms, as if you were speaking to a customer. This will demonstrate your storytelling skills and ability to resonate with target personas.
