At a Glance
- Tasks: Manage marketing databases, ensure data accuracy, and drive targeted campaigns.
- Company: Join Tungsten Automation, a leader in innovative marketing solutions.
- Benefits: Enjoy flexible working options and a collaborative team environment.
- Other info: Opportunity to work with cutting-edge tools like Eloqua and Salesforce.
- Why this job: Be part of a dynamic team making data-driven decisions that impact marketing success.
- Qualifications: Detail-oriented with a passion for data management and marketing strategies.
The predicted salary is between 28800 - 48000 £ per year.
Tungsten Automation is seeking a highly motivated and detail-oriented Marketing Data & Segmentation Manager to join our marketing team. This role will be responsible for owning database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. This role is critical in ensuring our marketing efforts are efficient, targeted, and effective.
Key Responsibilities
·Monitor and maintain the integrity, accuracy, and completeness of marketing databases.
·Regularly perform data cleansing, deduplication, and enrichment activities.
·Develop and implement procedures for data quality assurance.
·Analyze current data management processes and identify areas for improvement.
·Implement best practices for data collection, storage, and retrieval.
·Collaborate with IT and other departments to streamline data workflows.
·Design and maintain Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting
·Work closely with the marketing team to tailor campaigns to specific segments.
·Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws.
·Implement and maintain data security measures to protect sensitive information.
oGenerate regular reports on database health, campaign performance, and segmentation effectiveness.
oProvide insights and recommendations based on data analysis to inform marketing strategies.
·Support ad-hoc data requests and projects as needed.
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
#J-18808-LjbffrLocations
Marketing Data & Segmentation Manager Derry, GB employer: Tungsten Automation Corporation
Tungsten Automation is an exceptional employer that fosters a collaborative and innovative work culture in Derry, GB. With a strong emphasis on employee growth, we offer comprehensive training and development opportunities, ensuring our team members thrive in their careers. Our commitment to data integrity and compliance not only drives our marketing success but also creates a meaningful and rewarding environment for those passionate about making an impact in the field of data management.
Contact Details:
Tungsten Automation Corporation Recruitment Team
StudySmarter Expert Advice🤫
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We think you need these skills to ace Marketing Data & Segmentation Manager Derry, GB
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