Sales Associate

POSITION: Sales Associate
LOCATION: TUMI Regent Street Store, 128-130, Regent St., London W1B 5SE
AVAILABILITY: January/February 2026

Job Purpose
As part of our Retail Team, the Sales Associate is responsible for creating a client experience that accurately reflects the ethos of our brand while building and maintaining strong client relationships and driving sales through outstanding service. The ideal candidate is committed to client service, demonstrating a strong understanding of, if not passion for luxury, travel, fashion, and lifestyle markets. The TUMI retail environment encourages an entrepreneurial spirit, offering growth opportunities over time as worked together increases sales, KPI’s, build client awareness, provide world-class service, and grow the brand.

Main tasks
In an exclusive atmosphere, you will introduce our customers to the large collection of the TUMI world and provide expert advice. Your excellent customer service combined with sales skills and empathy for the traveling customer will lead you to success. You conscientiously handle the operation and billing of the cash register. With skill and attention to detail, you will ensure that our high-quality products are presented in an inviting manner based on the specified guidelines. You will also enthusiastically support internal events and promotions.

Requirements
Initial professional experience in the retail sector is desirable, preferably from the premium sector. You have a passion for selling premium products. Good understanding of English, additional language skills would be an advantage. You have enthusiasm for our products. You are characterized by a pleasant and open sales personality. You impress with your well-groomed and professional appearance. You also demonstrate good Microsoft Office knowledge (Outlook, Word, Excel).

Principal Accountabilities

• Customer Service/Sales
  • Offer advice on, and demonstration of TUMI products in a professional manner to ensure a friendly shopping experience.
  • Introduce selling benefits and various features of merchandise range.
  • Maximise sales through detailed product knowledge and add on sales.
  • Be knowledgeable about store layout, products, and stock availability.
  • Deal with customers in a cheerful, polite and efficient way, always considering their needs.
  • Handle customer complaints and phone queries tactfully in line with Company Policy.
  • Process transactions in an efficient and professional manner always adhering to Company Procedures.
  • Be fully aware of TUMI after sales service, warranties and areas covered.
  • Maintain awareness of sales promotions, incentives and product brochures.
  • Be aware of all sales figures, targets and bonuses on a daily/weekly/period basis.
• Stock/Merchandising
  • Process deliveries and communicate any discrepancies under and over in an efficient manner.
  • Ensure backup stock and stockrooms are kept in order.
  • Be knowledgeable of all products (current and new) and selling benefits.
  • Assist in layouts and maintenance of merchandising and internal displays.
  • Read and action relevant Head Office communications.
  • Assist in stock counts as directed by Store Manager.
• Security
  • To ensure that any security issues are acted upon where possible and reported to Management.
  • To remain vigilant when dealing with stock and monies, ensuring that Company Procedures are always adhered to.
• House Keeping
  • Maintain high standards at all times within the store.
  • Ensure that cleaning is carried out daily, and look after all fixtures, fittings, and stock.
• Operations /Administrative Duties
  • Handle telephone enquiries in a polite, helpful and efficient manner; and ensure all messages are communicated.
  • Ensure all customer enquiries/orders are communicated to Head Office in accordance with Company Procedures.
  • Carry out stock and personnel administration as directed by Management.
• Attendance
  • To report for work 10 minutes before the start of the shift in order to prepare for the scheduled start time.
  • If absent or late, to contact the store at the earliest opportunity to allow for any alternative arrangements to be made.
  • If employee is unable to attend work they must speak DIRECTLY to their Manager by TELEPHONE as soon as possible.
  • Any LOSS of business time must be made up and discussed with manager.
  • To attend training courses as directed by Store Manager, arriving at the training venue in a timely manner.
  • To adhere to company attendance policy.
• Appearance
  • Maintain a well-groomed, neat and tidy appearance at all times, in line with Company Dress Policy.
• Health & Safety
  • Ensure that any accidents or potential dangers to staff or customers are acted upon where possible and reported to Management.
  • Be knowledgeable of Health and Safety Manual and fire safety procedures of managing agent within store.
• Additional Responsibilities
  • To perform duties of a similar nature as required and directed by Management.