At a Glance
- Tasks: Lead growth marketing initiatives and create engaging campaigns to drive qualified leads.
- Company: Join Tumelo, a dynamic team revolutionising investment stewardship technology.
- Benefits: Competitive salary, health insurance, generous holiday, and flexible working hours.
- Other info: Opportunity for career growth into broader marketing or sales roles.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 3-6 years in B2B growth marketing; strong writing and creative skills required.
The predicted salary is between 33750 - 41250 £ per year.
Who are we?
Tumelo is a global specialist in stewardship technology.
We believe every investor should have the tools and agency to research, decide and cast their votes at the companies they own, guided by their own priorities.
Our mission is to build and scale the technology that makes that possible.
We do this through two products.
Proxy Sphere is our voting infrastructure, enabling investors in pooled funds to vote their shares.
Proxy Beacon is our AI platform for proxy voting research, helping investment stewardship teams research decisions, set their own voting rules and apply them across thousands of companies.
Our clients include some of the world's largest fund managers and asset owners.
We're a close-knit, ambitious and dynamic team. We champion autonomy and flexibility, get stuck in, act strategically and support each other ferociously.
The role
We are looking for a Growth Marketing Lead to own how Tumelo creates new conversations and qualified pipeline.
This is a broad, hands-on B2B growth role sitting across marketing and sales, with the immediate priority on outbound lead generation and creating marketing-qualified opportunities rather than brand marketing for its own sake.
You will research target organisations, identify the right people to reach, create campaigns and content that earn attention, and use Hub Spot to turn activity into a measurable growth engine.
You will work closely with sales and subject-matter experts, who bring deep product and market knowledge, while you bring creativity, commercial instinct and the discipline to test, learn and improve.
This is not a role where you inherit a finished playbook.
You will help build it - deciding which audiences, messages, channels, content and experiments create the strongest sales conversations.
- What you will own
- Growth campaigns & pipeline
- Research priority asset managers, asset owners and institutional investors, with a particular focus on growth opportunities in the US.
- Identify decision-makers and influencers within target organisations and build accurate, useful account and contact data.
- Create and run thoughtful outbound campaigns across email, Linked In and other relevant channels.
- Generate marketing-qualified leads and qualified meetings, with success measured by pipeline quality rather than activity volume.
- Spot relevant market developments and turn them into timely campaign ideas and reasons to engage.
- Own prospect, campaign and pipeline data in Hub Spot, reporting clearly on what is and is not working.
- Content that creates conversations
- Write concise, human outreach and campaign emails that make complex ideas easy to understand.
- Create Linked In posts, short articles, newsletters and campaign assets that turn Tumelo's expertise into reasons for prospects to engage.
- Work with stewardship and product experts on longer-form content such as reports and white papers, then build distribution around it.
- Adapt messaging for different audiences, including UK and US financial-services professionals.
- Use AI and modern marketing tools intelligently to research, create, test and iterate faster without sacrificing quality.
- Inbound, events & sales enablement
- Improve how website and content engagement converts into conversations, working with external partners where needed.
- Identify engaged prospects and get meaningful buying signals in front of sales quickly.
- Help select relevant conferences and industry events, research attendees and coordinate pre- and post-event campaigns.
- Secure speaking, panel and participation opportunities for Tumelo experts where they can create commercial value.
- Help prepare prospect research, presentations and meeting materials and, over time, take on broader sales-enablement work such as RFPs and DDQs.
- Join selected client meetings and events, with occasional UK and international travel.
- What success looks like
You will be measured on the commercial outcomes of your work: growth in relevant contacts and engagement across priority accounts, marketing-qualified leads, qualified meetings and pipeline created, and how effectively campaigns, content and events turn into sales conversations.
We care more about quality and learning than vanity metrics.
What we are looking for
These are guidelines rather than a checklist.
You do not need to arrive as an expert in investment stewardship, but this is not a first growth role.
We are looking for someone ready to take meaningful ownership.
- Roughly 3-6 years of experience in B2B growth marketing, demand generation, growth, sales development or another pipeline-focused role.
- Experience in B2B Saa S is highly relevant; financial-services or fintech experience is useful but not essential.
- You have created campaigns that generated conversations or pipeline with senior people in larger organisations and can explain what worked.
- You are a strong writer who can simplify a technical product and communicate credibly with financial-services professionals.
- You are curious and creative: you enjoy researching companies, understanding audiences and finding new angles that make people pay attention.
- You are comfortable with Hub Spot or a similar CRM and use data to decide what to try next.
- You are comfortable using AI and modern marketing tools as part of your day-to-day workflow.
- You are organised, tenacious and happy juggling campaigns, content, events and competing priorities.
- You take ownership rather than waiting to be given every next step.
- Knowledge of the US institutional-investment market is a bonus, not a requirement.
- Where this role can go
You will work directly with sales leadership, senior colleagues and subject-matter experts while helping shape how Tumelo goes to market.
As the growth engine develops, there is scope for the role to expand into a broader marketing remit - including content, events, communications and market positioning - or towards enterprise sales and partnerships, depending on your strengths and interests.
What we offer
- Competitive salary of up to £55,000, dependent on experience, plus variable compensation (structure being finalised).
- Private health insurance via Equipsme, including 24/7 private GP access, dental, optical and mental-health support.
- Generous company share scheme - we are all owners of Tumelo and beneficiaries of our collective success.
- Enhanced maternity and paternity policies.
- Work-from-home budget and 5% employer pension contribution.
- £50 per month wellness budget.
- 33 days holiday including bank holidays, with additional days for longer service.
- Flexible hours, with autonomy around when you do your best work.
- Regular Tumfests bringing the team together in Bristol or off-site, with travel costs covered.
- Hybrid working, with this role expected in the Bristol office around three days per week.
- For the time being, you must have the right to work in the UK.
Occasional international travel may be required.
Regular US hours are not expected, although there may occasionally be value in joining later calls with US prospects.
- Recruitment process
- First-stage online conversation with members of the sales/marketing team.
- A practical task or project related to the role, such as planning a campaign into a set of target accounts and drafting initial messaging.
- Final-stage conversation with a member of Tumelo's leadership team.
Growth Marketing Lead in Bristol employer: Tumelo
At Tumelo, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As an AI Data Analyst in Bristol, you'll enjoy flexible working arrangements, generous benefits including a share scheme and private health insurance, and a commitment to your professional growth within a mission-driven team. Join us to make a meaningful impact while being supported by a collaborative environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tumelo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tumelo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tumelo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tumelo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tumelo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tumelo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tumelo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tumelo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tumelo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tumelo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.