At a Glance
- Tasks: Transform data into insights that enhance customer experience and drive digital sales.
- Company: Join TUI, a leader in digital travel with a focus on innovation and collaboration.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working options.
- Other info: Dynamic work environment with opportunities for personal growth and community involvement.
- Why this job: Shape the future of digital travel while making a real impact on customer experiences.
- Qualifications: Experience in digital analytics, strong communication skills, and familiarity with Adobe Analytics.
The predicted salary is between 40500 - 49500 £ per year.
Join us as a Digital Sales Analyst and help shape the future of digital travel. You'll turn data into decisions that enhance customer experience and drive commercial success across our UK&I digital channels.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll be joining the Digital Sales Analytics team at a formative moment — we're growing the team and building out how we join up reporting and insight across the business, and you'll help shape how that takes form, not just inherit it.
- Support core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions.
- Help generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies.
- Build and maintain scalable, automated reporting and dashboards, supporting self-service and strong data governance (primarily using Adobe Analytics).
- Analyse promotional performance, pricing changes and incident impacts — including incrementality and cannibalisation analysis — to quantify revenue risk and support trading decisions.
- Support A/B and multivariate testing by helping define success metrics, analysing results, and translating findings into optimisation opportunities.
- Partner with commercial, merchandising and marketing teams to understand customer behaviour, identify sales trends and support personalisation initiatives.
- Communicate clear, insight-led findings to stakeholders across the business.
ABOUT YOU
- Experience in digital analytics or a data-driven commercial role, with an analytical mindset and commercial curiosity.
- Good communication skills, with the ability to translate data into clear, actionable insight for non-technical audiences.
- Hands-on experience with Adobe Analytics (our primary platform) — familiarity with Adobe Target a plus.
- Experience with, or willingness to develop skills in, Google-stack tools such as GA4, BigQuery or Looker Studio.
- Comfortable working with large, complex datasets and drawing out meaningful insight independently.
- Strong Excel skills; SQL experience useful but not essential.
- A collaborative, proactive approach — happy to build relationships across teams and contribute ideas as the function grows.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Digital Sales Analytics Manager in Devon employer: Tui Travel
TUI Group is an exceptional employer, offering a dynamic work environment in Luton where innovation meets collaboration. Employees benefit from competitive remuneration, extensive travel perks, and robust opportunities for professional growth through the TUI Learning Hub, making it an ideal place for those seeking a fulfilling career in aviation maintenance.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Sales Analytics Manager in Devon
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Tui Travel!
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Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Tui Travel.
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We think you need these skills to ace Digital Sales Analytics Manager in Devon
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Craft a Tailored Cover Letter:For a full-time role at Tui Travel, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Tui Travel. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Tui Travel
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Tui Travel!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
