Overview
As Social Media Specialist at Marella Cruises, you steer our cruise channels by planning, creating, and publishing engaging content that elevates brand preference. You’ll collaborate with cross-functional teams to leverage cruise knowledge, monitor conversations, and support marketing campaigns with authentic voices. You craft TikToks and short-form videos, run creative competitions, and help fill content gaps through shoots and UGC. You’ll deliver regular performance insights and remain ahead of trends, while supporting crisis response and firsthand product experiences. This role offers a dynamic, global reach within a collaborative, customer-focused team and meaningful opportunities to be-
Pay / Benefits
- attractive remuneration
- discretionary bonus schemes
- generous travel benefits
- extensive health & well-being support
- flexible working
- learning hub for development
Responsibilities
- Plan, create and publish content across cruise social channels to support the marketing strategy
- Collaborate with contact teams to build cruise knowledge and identify engagement opportunities
- Monitor communities and sentiment as part of broader social listening
- Produce captivating TikTok and short-form video content; support influencer campaigns
- Organise creative competitions to boost brand love and engagement
- Prepare creative briefs for the content team and collect user-generated content
- Participate in social shoots to fill content gaps with social-first moments
- Deliver weekly, monthly and quarterly channel performance reports and identify growth opportunities
- Stay updated on trends, platform developments, and competitor activity; perform channel audits to feed learnings into content
- Support the social crisis team during incidents and travel as needed to experience the product firsthand
Key requirements
- strong written and verbal communication skills
- knowledge of social media systems and tools; familiarity with Adobe, Google, Meta Ads Manager, Emplifi is a bonus
- ability to translate data insights into engaging content
- ability to work independently and manage multiple tasks in a fast-paced environment
- customer-focused team player with positive communication and negotiation skills
- proficient in MS Office (Word, Excel, PowerPoint)
- creativity
- adaptability
- collaboration
- Adobe
- Meta Ads Manager
Social Media Specialist in Luton employer: TUI Group
At TUI, we pride ourselves on being an exceptional employer that champions innovation and collaboration. As the Head of Customer Data Science & AI, you'll enjoy a flexible working environment that promotes a healthy work-life balance, alongside attractive remuneration and generous travel benefits. With access to the TUI Learning Hub for personal growth and opportunities to engage in meaningful community initiatives, you will be part of a diverse team dedicated to shaping the future of customer experiences through advanced analytics and AI.
