At a Glance
- Tasks: Lead TUI's global social strategy across organic, influencer, and paid channels.
- Company: Join TUI, a leader in travel with a focus on innovation and collaboration.
- Benefits: Enjoy attractive pay, bonuses, travel perks, and extensive health support.
- Other info: Flexible working environment with opportunities for personal and professional growth.
- Why this job: Shape the future of social media strategy and drive real business impact.
- Qualifications: Proven experience in multi-channel social strategy and transformation leadership.
The predicted salary is between 72000 - 88000 £ per year.
We're looking for a strategic leader to define and own TUI's global social strategy across organic, influencer and paid channels – creating a single playbook that regional teams bring to life locally.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll define our global social strategy across organic, influencer and paid, creating the playbook, measurement framework and ways of working that regional teams localise and activate.
- Setting strategic direction, standards and governance for social across all markets is yours to own, levelling up impact and unlocking efficiency while activation stays with the regions.
- Transformation and change leadership are at the core of what you'll do – you'll reshape how we think about social across the business, positioning it as a prominent, strategic media channel that drives measurable commercial impact.
- Building the business case for social investment sits with you, using data and insight to shift mindsets, secure budget and demonstrate the value of social as a key growth driver alongside traditional media.
- You'll build our unified measurement and KPI framework, defining standardised cross-market metrics that link social engagement to commercial outcomes and ensure insights are shared, not siloed.
- Working closely with TUI Studios, you'll own master concepts, templates and toolkits, championing a "concept once, adapt everywhere" approach while creative production stays with Studios.
ABOUT YOU
- Proven experience setting strategy across organic, influencer and paid social – not just a single discipline – and translating business objectives into coherent, channel-agnostic approaches.
- You've demonstrated success building strategies, playbooks and standards that are localised and activated across multiple markets and languages.
- You're a transformation catalyst who thrives on driving change, with a track record of elevating social media from a tactical afterthought to a strategic business priority that commands investment and respect.
- Your ability to navigate resistance, build coalitions and shift organisational culture around social is what sets you apart – you're comfortable challenging the status quo and bringing people along the journey.
- You're highly skilled at influencing senior, executive and board-level stakeholders, securing buy-in for new operating models and building high-performing teams with a test-and-learn culture.
- Outstanding written and verbal communication in English, including executive-level presentations, comes naturally to you.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Head of Social Strategy in Honiton employer: TUI Group
TUI Group is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture where innovation thrives. Graduates in the Analytics & Data Science Graduate Programme will benefit from hands-on experience, competitive salaries, and a comprehensive benefits package, all while being part of a supportive team in the vibrant location of Luton, UK. With a focus on health and wellbeing, TUI ensures that its employees are well taken care of, making it an ideal place for those looking to launch a meaningful career in analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Strategy in Honiton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TUI Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TUI Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TUI Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TUI Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Strategy in Honiton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TUI Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TUI Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about TUI Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TUI Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TUI Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TUI Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
