At a Glance
- Tasks: Lead digital marketing strategy to drive growth and enhance customer engagement.
- Company: Join TUI, a leader in travel with a focus on innovation and collaboration.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Shape the future of digital sales and make a real impact in the travel industry.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
Join TUI as Director of Performance Marketing and Digital Sales for TUI UK&I, you will be responsible for accelerating profitable digital growth by connecting customer demand, marketing investment and digital conversion.
You will define the strategy and direction for digital customer acquisition, digital sales performance and marketing effectiveness, with accountability for digital revenue, commercial targets and return on investment across the region.
You will also drive the delivery of that strategy through a multidisciplinary team spanning Performance Marketing, Digital Sales and Analytics, ensuring resources, investment and activity are aligned to business priorities.
The role will be published until Sunday 27th September ABOUT OUR OFFERPersonal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
Flexible working: Work is something you do, not somewhere you go.
We encourage a healthy work-life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOBYou'll define and deliver the UK&I Performance Marketing and Digital Sales strategy, connecting customer demand, marketing investment and digital conversion to accelerate profitable growth across web and app channels.
Leading a multidisciplinary team of approximately 80 colleagues, you'll create an environment where continuous improvement, collaboration and customer focus help people and performance thrive together.
As the marketing budget owner, you'll ensure investment decisions are guided by customer insight, commercial priorities and measurable return on investment.
You'll lead the strategy and execution of full-funnel marketing activity across paid media, CRM, SEO, affiliates, social, digital merchandising and ecommerce to maximise customer engagement and digital sales performance.
Working closely with regional commercial teams and central functions, you'll align marketing, product, technology and data priorities to unlock new opportunities for growth.
You'll shape the future of digital sales through merchandising, personalisation, localisation and optimisation across TUI's web and app platforms, creating seamless customer experiences that drive conversion.
Using data, analytics and experimentation, you'll identify opportunities to improve performance, influence strategic decisions and strengthen marketing effectiveness across the business.
As a member of the UK&I Marketing & Sales Leadership Team, you'll contribute to the region's wider commercial agenda while building strong partnerships with media owners, agencies and technology providers.
ABOUT YOUYou've built proven success leading large-scale performance marketing, ecommerce or digital sales functions within travel, retail, digital commerce or similarly customer-focused industries.
Strategic thinking comes naturally to you, enabling you to translate customer needs, market trends and commercial priorities into sustainable growth plans.
You'll bring strong commercial judgement and a data-led mindset, using insight and analytics to drive performance and inform decision-making.
Experience managing significant budgets and complex commercial targets allows you to balance short-term performance with long-term business value.
Building trusted relationships comes naturally to you, helping you align stakeholders, collaborate across functions and create value through external partnerships.
You're comfortable leading transformation in complex environments and can successfully guide teams through change while maintaining momentum and focus on outcomes.
You'll bring proven success developing leaders and high-performing teams, creating an inclusive environment where people can grow and perform at their best.
Fluent communication skills and the ability to influence at senior leadership level enable you to drive alignment and deliver results across a matrix organisation.#LI-DBFrom a workplace to a place to belong.
At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Director Performance Marketing & Digital Sales UK&I in Honiton employer: TUI Group
At TUI, we pride ourselves on being an exceptional employer that champions innovation and collaboration. As the Head of Customer Data Science & AI, you'll enjoy a flexible working environment that promotes a healthy work-life balance, alongside attractive remuneration and generous travel benefits. With access to the TUI Learning Hub for personal growth and opportunities to engage in meaningful community initiatives, you will be part of a diverse team dedicated to shaping the future of customer experiences through advanced analytics and AI.
StudySmarter Expert Advice🤫
We think this is how you could land Director Performance Marketing & Digital Sales UK&I in Honiton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TUI Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TUI Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TUI Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TUI Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Performance Marketing & Digital Sales UK&I in Honiton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TUI Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TUI Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about TUI Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TUI Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TUI Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TUI Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
