Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing analytics and drive data-driven decision making for impactful campaigns.
- Company: Join TUI, a global leader in travel with a focus on innovation and collaboration.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working options.
- Other info: Dynamic work environment with opportunities for growth and community involvement.
- Why this job: Shape brand strategies and make a real impact through data insights and analytics.
- Qualifications: Experience in marketing analytics, strong analytical skills, and proficiency in data tools.
The predicted salary is between 60000 - 75000 £ per year.
Join TUI and lead our brand marketing analytics for the UK&I region. As our Senior Manager of Brand Marketing Analytics, you'll provide strategic data insights and analytics capabilities that drive brand performance and effectiveness, ensuring data-driven decision making across all brand marketing initiatives.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level‑up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll develop and maintain comprehensive analytics frameworks to measure and evaluate brand marketing performance across all channels and campaigns, creating dashboards that visualize brand performance trends.
- Leading the analysis of brand marketing campaigns, you'll determine effectiveness, ROI, and impact on brand metrics while providing actionable recommendations for optimization.
- We'll look to you to develop and refine attribution models to quantify the impact of brand marketing on customer behaviour and business outcomes, supporting planning and forecasting.
- Designing and analysing brand marketing experiments, you'll drive continuous improvement and innovation in brand strategies through A/B testing frameworks and statistically valid approaches.
- Your expertise will analyse customer data to identify target audience segments, providing insights that inform brand positioning and messaging strategies across customer journey touchpoints.
- Working closely with the Head of Marketing & Sales Analytics, Brand Marketing teams, Performance Marketing teams, and external brand research agencies, you'll communicate complex analytics insights in clear, actionable formats that drive strategic decision-making.
ABOUT YOU
- You have experience in marketing analytics with specific focus on brand marketing measurement and a strong understanding of brand marketing principles and metrics.
- You are a self‑motivated logical problem solver with strong analytical and numerical skills with the ability to think strategically.
- Your strong understanding of statistical testing, attribution modelling and marketing effectiveness measurement enables you to quantify brand marketing impact.
- Your advanced knowledge of data analysis tools and techniques includes proficiency with SQL, Python, R or similar platforms.
- You bring experience with data visualization tools such as Tableau, Power BI, or similar to create compelling insights.
- You have a proven track record in translating complex data into actionable business insights that drive marketing effectiveness.
- You possess excellent communication and stakeholder management skills that help you present insights to marketing leadership and collaborate effectively across teams.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Senior Brand Marketing Analytics Manager employer: TUI Cruises GmbH
Contact Detail:
TUI Cruises GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real-life examples from your experience to demonstrate how you've driven brand performance in the past.
✨Tip Number 3
Show off your data skills! Bring along a portfolio of your work or create a mini-case study to discuss during interviews. This will help you stand out and show how you can provide actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Brand Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Brand Marketing Analytics Manager. Highlight your experience in marketing analytics and any specific projects that showcase your skills in brand marketing measurement.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for TUI. Share your passion for brand marketing and how your analytical skills can drive our brand performance. Keep it engaging and personal!
Showcase Your Data Skills: Since this role is all about data, don’t shy away from showcasing your proficiency with tools like SQL, Python, or Tableau. Mention specific examples where you've used these tools to derive insights or improve marketing effectiveness.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at TUI Cruises GmbH
✨Know Your Numbers
As a Senior Brand Marketing Analytics Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to brand performance and be ready to discuss how you've used data to drive decisions in past roles. Prepare specific examples that showcase your ability to translate complex data into actionable insights.
✨Master the Tools
Familiarise yourself with the data analysis tools mentioned in the job description, like SQL, Python, or R. If you have experience with Tableau or Power BI, be prepared to discuss how you've used these tools to create compelling visualisations. Showing your technical skills will give you an edge in the interview.
✨Communicate Clearly
You’ll need to present complex analytics insights to various stakeholders. Practice explaining your past projects in simple terms, focusing on the impact of your findings. This will demonstrate your communication skills and your ability to collaborate effectively across teams, which is crucial for this role.
✨Show Your Strategic Thinking
Think about how you can contribute to TUI's brand marketing strategies. Prepare to discuss your approach to developing attribution models and A/B testing frameworks. Highlight any innovative strategies you've implemented in the past that led to measurable improvements in brand performance.