Organic Social Manager

As one of our organic social media managers, you’ll be responsible for implementing and managing the TUI organic social media strategy to help drive positive brand reputation, sales and engagement, with a particular focus on local social. You will be responsible for executing strategies that enhance TUI’s social media presence, build community engagement and strengthen the brand’s position.

This role has a large focus on managing and developing TUI’s 300+ local retail social media pages, ensuring they align with the wider social media ecosystem and supporting the business to drive footfall and engaged communities at a local level. In addition to multi-page and channel strategy, this role focuses on community management, organic content delivery, and retail social media leadership to create meaningful connections with our diverse audience base.

You'll develop and implement a comprehensive strategy for TUI's 300+ local social media pages, building strong relationships with travel advisors and delivering hands‑on training on social media best practices. You'll execute our comprehensive organic social media strategy across UK&I, implementing platform‑specific approaches to maximize engagement and brand awareness while staying current with emerging trends.

Working with internal production resources, you'll conceptualize, brief, and deliver engaging organic content across all social platforms, localizing and adapting global content to ensure cultural relevance and audience resonance. We'll look to you to implement our community management strategy across all social platforms, driving positive advocacy by encouraging customers to share their experiences while responding to comments and messages in a timely and authentic manner.

Monitoring social media channels for brand mentions, industry trends, and competitor activity, you'll analyze metrics to identify trends and prepare regular performance reports highlighting key insights for each region. Collaborating with key stakeholders including Comms Planning, Brand, Customer Service, PR, Product, Retail Marketing, Content, and Customer Contact Centres, you'll source and amplify reputation‑enhancing stories while ensuring aligned messaging across channels.

You have proven experience managing social media accounts with a strong knowledge of social media platforms, algorithms, and best practices across Meta, TikTok, and Pinterest. Your proven ability to conceptualize, brief, and deliver engaging social media content shows your strong understanding of native content capture and editing.

You bring excellent community management skills with experience fostering positive engagement and managing customer interactions across different regions with cultural sensitivity. You're proficient in using social media management and analytics tools with the capability to translate data into actionable insights across different markets.

You possess outstanding written and verbal communication abilities in English with excellent skills in delivering effective training and coaching to non‑specialists. Your proven ability to build relationships with key stakeholders across different departments enables you to influence decisions and collaborate effectively across multiple regions.

At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.