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- Tasks: Lead AI-driven content strategies to boost organic growth and enhance traveller engagement.
- Company: Join TUI, a leader in travel innovation with a focus on collaboration and community.
- Benefits: Attractive salary, bonuses, flexible working, and extensive well-being support.
- Why this job: Shape the future of travel content and make a real impact in a dynamic environment.
- Qualifications: Experience in content strategy, SEO, and using AI tools for creative content.
- Other info: Embrace diversity and enjoy excellent career growth opportunities while making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Join us in shaping the future of travel content through AI innovation and data-driven strategies. As our Organic Growth Lead for Content, you'll be at the forefront of revolutionizing how travellers discover and engage with TUI across digital platforms. This role can be based in either our Luton, Hannover, Rijswijk, Zaventem or Stockholm office.
ABOUT OUR OFFER
- Personal benefits: Attractive salary, bonus schemes, extensive (travel-related) benefits, extensive support for (mental) well-being and more.
- Flexible working: Work is something you do, not a place you go. We encourage a healthy work-life balance within a dynamic, flexible working environment.
- A career to shape: Access to the TUI Learning hub and 'level-up' to pursue your ambitions.
- Expand your network: We encourage international collaboration and the opportunity to work on international projects/in international teams.
- Community: Be involved in local good causes and sustainability initiatives such as the TUI Care Foundation.
ABOUT THE JOB
- You'll design and execute integrated AI-driven content strategies that accelerate organic growth across channels, focusing on building topical authority and driving performance.
- Working closely with regional teams, you'll define the logical structure and hierarchy of content assets using a hub and spoke model to establish comprehensive topic clusters for core travel themes.
- We'll look to you to lead our offsite content strategy and collaborate with Global PR/Brand teams to evolve link-building strategies and secure authoritative coverage.
- Your expertise will drive prompt engineering and content experimentation using GenAI tools to produce, test, and optimize high-impact creative content formats.
- Developing strategies for community-based platforms and Q&A forums will be key to driving high-intent organic traffic and capturing essential consumer conversations.
- You'll implement AI-driven content auditing frameworks to ensure our existing content library remains competitive and up-to-date, while championing experimentation and hypothesis-driven growth campaigns.
ABOUT YOU
- You have proven experience in content strategy, growth marketing, or digital strategy with a focus on content architecture, topic clustering, and structuring content for authority.
- Expertise in SEO fundamentals, AI content generation, and performance analytics is second nature to you.
- You've demonstrated success in offsite SEO, link-building strategy, and collaborating with PR/Brand teams.
- Hands-on experience using AI tools for creative ideation, content optimization, and personalization at scale is part of your skillset.
- The ability to interpret and translate data into actionable content structure and growth decisions comes naturally to you.
- You're up-to-date on SEO trends, especially AI and multimodal search developments, and thrive in agile environments working with product, data, and creative teams.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support.
Organic Growth Lead - Content employer: TUI Cruises GmbH
Contact Detail:
TUI Cruises GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Growth Lead - Content
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work and projects. This is a great way to demonstrate your expertise in content strategy and growth marketing, especially when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to AI-driven content strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show your genuine interest in the role and the company.
We think you need these skills to ace Organic Growth Lead - Content
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in content strategy and growth marketing. We want to see how your skills align with our mission of revolutionising travel content!
Showcase Your Expertise: Don’t hold back on demonstrating your knowledge of SEO fundamentals and AI tools. Share specific examples of how you've used these in past roles to drive organic growth – we love a good success story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our dynamic culture, so don’t be afraid to show us who you are and what makes you passionate about this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of travel content!
How to prepare for a job interview at TUI Cruises GmbH
✨Know Your Stuff
Make sure you brush up on the latest trends in SEO and AI content generation. Familiarise yourself with TUI's current content strategies and think about how you can contribute to their growth. Being able to discuss specific examples of your past successes will show that you're not just knowledgeable, but also passionate about the role.
✨Showcase Your Creativity
Prepare to discuss your hands-on experience with AI tools for content creation and optimisation. Bring examples of creative content formats you've developed or optimised in the past. This is your chance to demonstrate how you can leverage technology to drive organic growth and engage audiences.
✨Be Data-Driven
Since the role involves interpreting data for content strategy, be ready to talk about how you've used analytics in previous roles. Prepare to share specific metrics or outcomes from your past projects that highlight your ability to make data-driven decisions. This will show that you can back up your strategies with solid evidence.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams, especially in PR and brand collaborations. Think of examples where your teamwork led to successful outcomes. TUI values collaboration, so showing that you can work well with others will definitely set you apart.