At a Glance
- Tasks: Lead the Paid Search strategy and drive performance across TUI and Crystal Ski.
- Company: Join TUI, a leader in travel with a focus on innovation and collaboration.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working.
- Other info: Hybrid working model with opportunities for personal growth and community involvement.
- Why this job: Shape digital marketing strategies and make a real impact in a dynamic environment.
- Qualifications: Extensive Paid Search experience and strong analytical skills required.
The predicted salary is between 45000 - 50000 £ per year.
An exciting opportunity has opened within our Digital Marketing team for an ambitious Paid Search Manager to play a leading role in shaping the Paid Search strategy across TUI and Crystal Ski.
This role is ideal for someone with deep Paid Search expertise who thrives in a fast‑paced commercial environment and is passionate about driving innovation, strategic growth, and cross‑functional collaboration.
You’ll lead on strategic initiatives, influence senior stakeholders, and help evolve the direction of Paid Search activity across key brands.
We are able to offer hybrid working.
The successful candidate will be required to work from our Luton office one day a week.
Closing date for applications will be Thursday 30th July.
About our offer Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well‑being support, and more.
Flexible working: Work is something you do, not somewhere you go.
We encourage a healthy work‑life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level‑up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
About the job You’ll lead the Paid Search strategy and performance direction, ensuring activity aligns with wider commercial and brand objectives.
Support the development and execution of the Paid Search testing roadmap, helping prioritise initiatives that drive incremental performance improvements.
Act as a senior point of contact for stakeholders across the business, effectively sharing performance updates, strategies, and industry insights that will keep us ahead of the curve.
Work hand in hand with other digital channels like SEO, Display, and Social to uncover opportunities for synergy and efficiency, propelling our digital presence to new heights.
Stay ahead of the curve by keeping up with ever‑evolving changes in the digital landscape, including technological advancements and legislation, to ensure our performance remains unmatched.
When the need arises, be ready to dive in, providing crucial diagnoses and tackling ad‑hoc tasks with enthusiasm and expertise.
Manage and nurture a talented team member, setting the stage for their growth and success.
About you You bring extensive Paid Search experience with strong technical expertise across Google Ads, Microsoft Advertising, SA360 and analytics tools.
Proven track record of managing complex PPC campaigns to optimise toward DR metrics (i. e., CPA, ROAS, COS).
Technically advanced with the ability to demonstrate various examples of best in class and advanced strategies, including improving data feeds to enhance marketing performance, implementing advanced audience strategies, advanced bidding, scripts, etc.
A data‑driven approach with superior analytical and quantitative skills, with proven experience using data to drive decision‑making and optimisations.
A highly motivated self‑starter with a growth mindset, with proven experience in scaling customer acquisition and retention strategies.
Exceptional communication skills with ability to work with internal and external stakeholders.
Ability to work in a fast‑paced environment and manage multiple projects simultaneously.
A proactive mindset with a passion for staying updated with the latest digital marketing trends.
From a workplace to a place to belong.
At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know. #J-18808-Ljbffr
Paid Search Manager in Luton employer: TUI Cruises GmbH
TUI Cruises GmbH is an exceptional employer, offering a dynamic apprenticeship in the vibrant city of Bristol that not only equips you with a Level 3 Travel Consultant qualification but also immerses you in the exciting world of travel. With a strong emphasis on employee growth, TUI fosters a supportive work culture where teamwork and customer service excellence are celebrated, ensuring that every apprentice can thrive and create unforgettable holiday experiences for customers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TUI Cruises GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TUI Cruises GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TUI Cruises GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TUI Cruises GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TUI Cruises GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TUI Cruises GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about TUI Cruises GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TUI Cruises GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TUI Cruises GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TUI Cruises GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
