At a Glance
- Tasks: Lead our CRM strategy to engage 20+ million customers with personalised communications.
- Company: Join TUI, a global leader in travel and customer engagement.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working.
- Other info: Diverse and inclusive workplace with opportunities for global collaboration.
- Why this job: Make a real impact by transforming customer connections through innovative strategies.
- Qualifications: Proven CRM experience, leadership skills, and knowledge of marketing automation.
The predicted salary is between 70000 - 90000 £ per year.
We're looking for a strategic CRM leader to transform how we connect with our 20+ million customers. In this role, you'll drive our customer engagement strategy across Markets & Airlines, leading the evolution towards automated, personalised communications that deliver real business impact. This role can be based from any of our headquarters in the market locations.
About Our Offer
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
About The Job
You’ll shape and deliver our CRM strategy, creating a comprehensive 3-year roadmap that aligns with business objectives and drives customer lifetime value across all our markets. Leading large-scale campaign execution is at the heart of this role, where you’ll oversee programmes that reach millions of customers and generate significant revenue impact. We need you to champion the transformation towards automation and personalisation, working alongside data science teams to implement AI-driven communications that truly resonate with our customers. You’ll guide the development of compelling content and creative assets, ensuring every communication strengthens our brand and drives meaningful engagement. Collaborating with technology teams, you’ll define platform requirements and prioritise developments that enhance our CRM capabilities and integration across systems. Building robust measurement frameworks will be key, as you’ll track performance, demonstrate ROI, and identify opportunities that continuously improve our customer communications.
About You
You bring proven experience in CRM and direct marketing, with a track record of developing strategies that deliver measurable business results at scale across multiple markets or regions. Your leadership capabilities shine through along with your experience of building and developing high-performing teams who innovate and execute with excellence. We’re looking for someone with deep knowledge of CRM platforms, marketing automation technologies, and customer lifecycle marketing techniques. Your analytical mindset allows you to derive actionable insights from complex data, while your stakeholder management skills help you build strong partnerships enabling you to successfully deliver in a global, matrix environment. Experience managing multi-channel campaigns across different markets would be valuable, particularly if you've worked in travel, hospitality, or e-commerce environments. Understanding of data science and AI applications in marketing would strengthen your ability to drive our personalisation agenda forward.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Head of CRM in Luton employer: TUI Cruises GmbH
At TUI, we pride ourselves on being an exceptional employer, offering a dynamic work environment that champions flexibility and work-life balance. With attractive remuneration packages, generous travel benefits, and extensive health and well-being support, we empower our employees to thrive both personally and professionally. Our commitment to employee growth is evident through access to the TUI Learning Hub and opportunities for intercultural collaboration on global projects, making TUI not just a workplace, but a community where you can truly belong.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TUI Cruises GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TUI Cruises GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TUI Cruises GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TUI Cruises GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TUI Cruises GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TUI Cruises GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about TUI Cruises GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TUI Cruises GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TUI Cruises GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TUI Cruises GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
