At a Glance
- Tasks: Analyse customer data and deliver insights to optimise engagement and retention strategies.
- Company: Join TUI, a leader in travel with a focus on customer understanding.
- Benefits: Attractive salary, bonuses, travel perks, and extensive health support.
- Other info: Flexible working environment with opportunities for global collaboration and community involvement.
- Why this job: Make a real impact by shaping customer relationships and driving value growth.
- Qualifications: Degree in a quantitative field or relevant experience in CRM analytics.
The predicted salary is between 35000 - 45000 £ per year.
Join TUI and help us understand our customers better. As our CRM & Customer Analytics Manager, you'll provide CRM and customer analytics support within UKI, analysing customer data and delivering insights that optimise customer relationship strategies to drive engagement, retention, and value growth.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You’ll analyse results of CRM campaigns and activities, supporting the implementation of A/B tests while preparing post-campaign reports with key metrics and insights.
- Collecting and analysing customer data from various sources, you'll identify patterns and trends in customer behaviour to support customer profiling initiatives.
- We'll look to you to assist in implementing customer segmentation models, analysing segment performance and characteristics while supporting targeting strategies for different customer groups.
- Analysing customer interactions across touchpoints, you'll support customer journey mapping initiatives and identify potential pain points in the customer experience.
- Your role will involve creating and maintaining regular CRM and customer reports, updating dashboards with current customer metrics while ensuring data accuracy and consistency.
- Working closely with the Marketing & Sales Analytics team, CRM team, Performance Marketing team, Digital Sales team, and CRM platform vendors, you'll respond to ad-hoc requests and provide analytical support for customer-focused initiatives.
ABOUT YOU
- You’ll have a relevant qualification, such as, a degree in a quantitative field like Statistics, Mathematics, Economics, or Business Analytics, or relevant experience.
- Your 1-3 years of experience in data analysis, preferably in CRM or customer analytics, demonstrates your proficiency in data analysis tools and techniques.
- You bring knowledge of SQL and experience with data visualisation tools along with understanding of CRM metrics and customer lifecycle concepts.
- You possess strong analytical and problem-solving skills with good attention to detail and data accuracy.
- Your ability to communicate findings clearly and concisely helps you collaborate effectively with team members on analytics projects.
- You have knowledge of customer segmentation techniques with understanding of statistical methods and aptitude for use of AI tools (desirable: experience with CRM platforms).
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
CRM & Customer Analytics Manager in Luton employer: TUI Cruises GmbH
TUI Cruises GmbH is an exceptional employer, offering a dynamic apprenticeship in the vibrant city of Bristol that not only equips you with a Level 3 Travel Consultant qualification but also immerses you in the exciting world of travel. With a strong emphasis on employee growth, TUI fosters a supportive work culture where teamwork and customer service excellence are celebrated, ensuring that every apprentice can thrive and create unforgettable holiday experiences for customers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Customer Analytics Manager in Luton
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We think you need these skills to ace CRM & Customer Analytics Manager in Luton
Some tips for your application 🫡
Highlight Your Data Projects:When applying for a temporary data science role at TUI Cruises GmbH, make sure to showcase any relevant projects you've worked on. Whether it's a personal project, an academic undertaking, or contributions to an open-source initiative, detailing these experiences can really set you apart and demonstrate your practical skills.
Emphasise Your Analytical Skills:In your CV and cover letter, focus on the specific analytical skills that are key to data science. Mention any experience with statistical tools, programming languages like Python or R, and data visualisation software. Don't forget to include any certifications that may bolster your expertise!
Show Your Flexibility:Since this is a temporary role, it's important to convey your adaptability and willingness to learn. In your cover letter to TUI Cruises GmbH, emphasise how quickly you can get up to speed with new tools or projects. Highlight any previous experiences where you've had to adjust to new environments or challenges.
Craft a Unique Data-Driven Cover Letter:Instead of the usual generic cover letter, spice it up with some data! Maybe you’ve improved a process by 20% in a past role or cleaned a dataset with over a million entries. Use these stats to your advantage to grab TUI Cruises GmbH’s attention and show the tangible impact of your work.
How to prepare for a job interview at TUI Cruises GmbH
✨Showcase Your Analytical Skills
For a data science gig, it's crucial to demonstrate your analytical abilities. Be ready to discuss previous projects and the methodologies you used. Think about how you can quantify your impact—did your analysis improve efficiency or save costs? These are the stories that will stick with interviewers at TUI Cruises GmbH.
✨Brush Up on Technical Skills
You might face technical questions on tools relevant to data science, like Python, R, or SQL. Prepare to solve a problem live—perhaps they'll ask you to write a simple query or code snippet. It’s cool to talk about them, but we need to show we can do it in practice, especially in a temporary role where quick results matter.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to learn quickly and adapt to new tools or workflows. Share examples of how you've thrived in fast-paced environments before, and how you can hit the ground running at TUI Cruises GmbH.
✨Prepare a Portfolio of Your Work
Bring your portfolio to the table—showcase projects where you've leveraged data science techniques to solve problems. Whether it’s a GitHub repository or a set of case studies, having tangible examples of your work will help you stand out and show what you bring to the team at TUI Cruises GmbH.
