At a Glance
- Tasks: Lead customer insights and strategies to drive growth in our Ski, Lakes & Mountains division.
- Company: Join TUI, a leader in travel with a focus on diversity and inclusion.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working.
- Other info: Dynamic work environment with opportunities for global collaboration and community involvement.
- Why this job: Make a real impact by shaping customer experiences through data-driven insights.
- Qualifications: Experience in brand insights and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
This role sits within Crystal Ski Holidays of our Commercial Division and reports into the Head of Marketing. Join our team as a Senior Insights & Research Manager for Ski, Lakes & Mountains where you'll lead customer acquisition, retention and insight strategies that drive our business forward through data-driven decision making. This role is hybrid, with an expectation of two days per week in our Surbiton office for managers.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
You will identify and lead key strategic focus areas for acquisition and retention strategies for our Ski, Lakes & Mountains business, bringing together specialists from across the business to inform solutions. We’ll look to you to manage and enhance our customer data feeds, enabling effective eCRM and direct mail campaigns while maintaining marketing preferences. Leading our end-to-end insight’s function, you’ll analyse customer data from multiple sources to create comprehensive customer profiles and identify behaviours and trends across customer journeys. You’ll develop interactive reporting dashboards that provide stakeholders with a common view of performance across the customer journey, empowering them to make informed decisions. Taking responsibility for customer research, both quantitative and qualitative, you’ll build business understanding of our customers and identify opportunities for improvement in the customer experience. Working closely with the Head of Marketing, you’ll provide brand and marketing insights that quantify campaign effectiveness and ensure we’re targeting relevant customer segments to maximise business performance.
ABOUT YOU
You have proven experience in brand and customer insights, with a track record of delivering actionable recommendations that drive business growth. Your experience in brand measurement, customer experience, research or proposition strategy enables you to provide valuable insights to the business. With effective leadership skills, you can influence senior stakeholders and formulate strategies through careful analysis, research and strategic recommendation. Possess an excellent understanding of methods used to assess customer experience and brand measurements, allowing you to identify the most effective approaches. Developed analytical capabilities and experience with data processing and visualization dashboards enable you to transform complex data into clear, actionable insights. Communication is one of your strengths, with excellent presentational skills and the ability to engage stakeholders at all levels of the organisation.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Senior Insights & Research Manager in London employer: TUI Cruises GmbH
At TUI, we pride ourselves on being an exceptional employer, offering a dynamic work culture that prioritises flexibility and work-life balance. Our Surbiton office fosters collaboration and innovation, while our commitment to employee growth through the TUI Learning Hub ensures you can shape your career path. With attractive remuneration, generous travel benefits, and opportunities to engage in meaningful community initiatives, joining our team as a Senior Insights & Research Manager means becoming part of a diverse and inclusive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insights & Research Manager in London
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✨Join Local Business Intelligence Meetups
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We think you need these skills to ace Senior Insights & Research Manager in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at TUI Cruises GmbH, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at TUI Cruises GmbH
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with TUI Cruises GmbH’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
