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- Tasks: Lead brand marketing analytics and drive data-driven decision making for impactful campaigns.
- Company: Join TUI, a global leader in travel with a focus on innovation and collaboration.
- Benefits: Attractive salary, bonuses, travel perks, health support, and flexible working options.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Shape brand strategies and make a real impact through data insights and analytics.
- Qualifications: Experience in marketing analytics, strong analytical skills, and proficiency in data tools.
The predicted salary is between 60000 - 75000 £ per year.
Join TUI and lead our brand marketing analytics for the UK&I region. As our Senior Manager of Brand Marketing Analytics, you'll provide strategic data insights and analytics capabilities that drive brand performance and effectiveness, ensuring data-driven decision making across all brand marketing initiatives.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level‑up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll develop and maintain comprehensive analytics frameworks to measure and evaluate brand marketing performance across all channels and campaigns, creating dashboards that visualize brand performance trends.
- Leading the analysis of brand marketing campaigns, you'll determine effectiveness, ROI, and impact on brand metrics while providing actionable recommendations for optimization.
- We'll look to you to develop and refine attribution models to quantify the impact of brand marketing on customer behaviour and business outcomes, supporting planning and forecasting.
- Designing and analysing brand marketing experiments, you'll drive continuous improvement and innovation in brand strategies through A/B testing frameworks and statistically valid approaches.
- Your expertise will analyse customer data to identify target audience segments, providing insights that inform brand positioning and messaging strategies across customer journey touchpoints.
- Working closely with the Head of Marketing & Sales Analytics, Brand Marketing teams, Performance Marketing teams, and external brand research agencies, you'll communicate complex analytics insights in clear, actionable formats that drive strategic decision-making.
ABOUT YOU
- You have experience in marketing analytics with specific focus on brand marketing measurement and a strong understanding of brand marketing principles and metrics.
- You are a self‑motivated logical problem solver with strong analytical and numerical skills with the ability to think strategically.
- Your strong understanding of statistical testing, attribution modelling and marketing effectiveness measurement enables you to quantify brand marketing impact.
- Your advanced knowledge of data analysis tools and techniques includes proficiency with SQL, Python, R or similar platforms.
- You bring experience with data visualization tools such as Tableau, Power BI, or similar to create compelling insights.
- You have a proven track record in translating complex data into actionable business insights that drive marketing effectiveness.
- You possess excellent communication and stakeholder management skills that help you present insights to marketing leadership and collaborate effectively across teams.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Senior Brand Marketing Analytics Manager in London employer: TUI Cruises GmbH
Contact Detail:
TUI Cruises GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your analytics work. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to brand marketing analytics. We want you to feel confident and ready to impress with your insights and strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Brand Marketing Analytics Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Brand Marketing Analytics Manager role. Highlight your experience in marketing analytics and any specific projects that showcase your skills in brand marketing measurement. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about brand marketing analytics and how your background aligns with our needs. Be sure to mention any relevant tools or techniques you’ve mastered, like SQL or Tableau, that will help us understand your expertise.
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive decision-making in previous roles. We love seeing candidates who can turn complex data into actionable insights, so make sure to highlight those experiences!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at TUI!
How to prepare for a job interview at TUI Cruises GmbH
✨Know Your Numbers
As a Senior Brand Marketing Analytics Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to brand performance and be ready to discuss how you've used data to drive decisions in past roles. Prepare specific examples that showcase your ability to quantify marketing impact.
✨Master the Tools
Familiarise yourself with the data analysis tools mentioned in the job description, like SQL, Python, or R. If you have experience with Tableau or Power BI, be prepared to discuss how you've used these tools to create compelling visual insights. Showing your technical skills will set you apart from other candidates.
✨Communicate Clearly
You’ll need to present complex analytics insights in a clear and actionable way. Practice explaining your past projects to someone who isn’t familiar with marketing analytics. This will help you refine your communication skills and ensure you can convey your insights effectively during the interview.
✨Show Your Strategic Thinking
Think about how you can contribute to TUI's brand marketing strategies. Be ready to discuss how you would approach developing and refining attribution models or designing A/B tests. Highlight your problem-solving skills and strategic mindset, as these are crucial for the role.