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- Tasks: Lead brand strategy and marketing campaigns, managing a creative team to drive impactful communications.
- Company: Join TUI, a leader in travel, committed to diversity and creating a welcoming workplace for all.
- Benefits: Enjoy a dynamic work environment, opportunities for growth, and a focus on inclusivity.
- Why this job: Be part of a transformative journey, shaping brand identity and making a real impact in the market.
- Qualifications: Proven leadership in ecommerce, strong communication skills, and a passion for innovative brand strategies.
- Other info: Application deadline is Sunday 20th July; we support candidates with disabilities.
The predicted salary is between 43200 - 72000 £ per year.
This role leads the First Choice brand and marketing efforts, driving creative excellence in our campaigns, communications, and content, as we build on a new strategy and direction for the brand and business. The role is responsible for overseeing the planning and execution of our brand strategy and marketing campaigns, aligning across channels, and to business goals, so First Choice cuts through in the market and is relevant to our target audience. It manages a multi-disciplinary team alongside agency partners and is responsible for brand management, owned campaigns and communications, design, and website and marketing content.
Please note the application closing date is Sunday 20th July
ABOUT THE JOB
- Brand Management: Develop and implement comprehensive brand strategies that align with business objectives and drive the business forward. Own and deliver the growth of key brand metrics, setting and managing internal and external KPIs to track marketing performance and support decision making.Lead the brand marketing function to ensure cohesive and effective brand management as we build on a new strategy and direction for the brand and business.
- Campaigns and Communications: Lead a team to create and execute high-quality, impactful marketing campaigns, aligned to strategy, across various paid and owned channels. Own creative and media agency relationships including briefing, agreeing scopes and fees, improving ways of working to best deliver for the changing business needs.
- Design and Creative Excellence: Drive the development of high-quality design and innovative creative ideas, from internal design and copywriting teams. Manage and improve the creative process from concept to execution, ensuring all outputs are impactful and effective. Act as guardian of the First Choice brand, establishing creative standards and continuously developing the brand to meet the needs of the business
- Website & marketing content: Manage the team responsible for all hotel content, campaign writing, as well as creating inspiring, SEO-optimised copy across the First Choice website.
- Budget accountability: Responsible for the planning and execution of the multi-million-pound brand marketing budget, creating the marketing investment plan to maximise short and long term efficiency and effectiveness. Ensure the First Choice leadership team and TUI senior stakeholders are bought into your plan, managing activity to hit marketing and business targets. Work with commercial finance teams to ensure the right level of investment to deliver our intended growth.
- Team leadership: Member of the senior marketing team, reporting to the Head of Sales and Marketing. Manage a team of 15, including two direct reports, across a variety of marketing specialisms including brand, content, creative and design. Inspire, influence, mentor and develop individuals and teams, maintain high levels of employee engagement and NPS.
ABOUT YOU
- A proven leader, ideally with experience in or working with a high-growth ecommerce industry. Capable of inspiring teams to achieve ambitious goals and drive transformative change.
- Skilled at turning business and brand thinking into effective integrated long term marketing strategies across owned, earned and paid media.
- Creative thinker with a passion and proven track record for developing and delivering innovative and effective brand communications.
- Exceptional communication, project management, and collaboration skills, with the ability to influence and engage effectively across senior leadership teams and external partners.
- Strong commercial acumen and ecommerce understanding, with a history of contributing to business growth in a dynamic and competitive market.
- Resilient, adaptable, and comfortable working in a fast-paced, ever-changing environment. You thrive in leadership roles that require a hands-on approach and ownership of a clear strategic vision.
From a workplace to a place to belong.At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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Brand and Creative Senior Manager employer: TUI Cruises GmbH
Contact Detail:
TUI Cruises GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Creative Senior Manager
✨Tip Number 1
Familiarise yourself with First Choice's current brand strategy and recent marketing campaigns. Understanding their direction will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the ecommerce and marketing sectors, especially those who have worked with or for First Choice. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare examples of your past leadership experiences, particularly in managing multi-disciplinary teams and driving creative projects. Be ready to discuss how you inspired and influenced your team to achieve ambitious goals.
✨Tip Number 4
Stay updated on the latest trends in brand management and digital marketing. Being knowledgeable about current industry practices will demonstrate your commitment to innovation and excellence in your role.
We think you need these skills to ace Brand and Creative Senior Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing campaigns. Use specific examples that demonstrate your leadership skills and ability to drive creative excellence.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the brand. Discuss how your background aligns with the job description, particularly your experience in managing multi-disciplinary teams and executing successful marketing strategies.
Showcase Your Creative Thinking: Include examples of innovative campaigns or projects you've led. Highlight your ability to develop high-quality design and content, as well as your experience with SEO-optimised copywriting for websites.
Highlight Leadership Experience: Emphasise your experience in leading teams and mentoring individuals. Provide examples of how you've inspired teams to achieve ambitious goals and contributed to business growth in a competitive market.
How to prepare for a job interview at TUI Cruises GmbH
✨Showcase Your Leadership Skills
As a Brand and Creative Senior Manager, you'll be leading a multi-disciplinary team. Be prepared to discuss your leadership style, how you inspire and mentor your team, and share specific examples of how you've driven transformative change in previous roles.
✨Demonstrate Your Creative Thinking
This role requires a creative thinker who can develop innovative brand communications. Bring examples of successful campaigns you've led, focusing on the creative process from concept to execution, and how these have positively impacted brand performance.
✨Understand the Brand and Market
Research First Choice and its market position thoroughly. Be ready to discuss how you would align the brand strategy with business objectives and what unique insights you can bring to enhance its relevance to the target audience.
✨Prepare for Budget Discussions
Since budget accountability is a key part of this role, be prepared to talk about your experience managing marketing budgets. Discuss how you've maximised efficiency and effectiveness in past campaigns, and how you plan to approach budget management for First Choice.