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- Tasks: Join our data team to track and report insights for clients using analytics tools.
- Company: Tug is a dynamic digital media agency with a global presence, focused on innovation and technology.
- Benefits: Enjoy hybrid working, free meals, company events, and a supportive team culture.
- Why this job: Dive into the world of data analytics and make an impact in a collaborative environment.
- Qualifications: No prior experience needed; just bring your enthusiasm for data and a willingness to learn.
- Other info: You'll work with cutting-edge tools like Google Analytics and SQL while developing valuable skills.
The predicted salary is between 28800 - 43200 £ per year.
About us Check below to see if you have what is needed for this opportunity, and if so, make an application asap. Founded in 2006, Tug is a real-time digital media agency headquartered in London and with branches of operation in Berlin, Toronto and Sydney. Tug services include paid search, search engine optimisation, display, social media, creative campaign development and data analytics. We take an integrated approach to digital planning and campaign execution across channels by blending the team\’s experience with state of the art technology. We are ambitious in our plans around technology and data and are building a team to deliver innovation and tools to support this expansion. About the role Tug requires a data enthusiast to join our growing data team. Although the role will be based in our London office, you will be working closely with our offices around the globe to build successful data strategies. This is an entry level role so training will be provided, the successful candidate will be assisting in the effective tracking and reporting for a range of clients. You need to be up to date with the current thinking on the best use of data by clients and agencies, as well as eager to learn and understand the aspects of advertising data use, both by clients but also within the agency and our partners. Through this role you will be exposed to a range of Data Operations, from setting up tracking, essential for the collection of advertising data, to hands on working with different data sources and ultimately communicating a story through our dashboards. You ultimately need to be able to excite the clients and the agency with the possibilities of data, and communicate data stories in a compelling way. You will be drawing insights and intelligence through analysis of performance and business data, but also maximizing the value of client data (e.g. 1st party data). Main Duties You will be working closely with the Data Operations Director and client teams to deliver valuable insights using a variety of data sources. Your day to day activities will include support on developing data driven projects. You will be working with analytics and advertising platforms provided through our channel activity and client data. So you will become an expert in using Google Tag Manager, Google Analytics 4 and other site analytics software, as well as working with Advertising Platform analytics, such as Google Marketing Platform (GMP), Facebook and Google Ads etc. and troubleshooting when required. You will become a specialist with Looker studio and assist on the development and maintenance of the agency’s bespoke dashboards. You will be using data validation techniques and help visualize our client’s marketing KPIs in the most user friendly way. You will also develop skills in using SQL to handle structured data. You will work closely with the client teams to deliver valuable insights using a variety of data sources. Your scope of analysis will be cross-channel and focussed on establishing the source of truth for our clients, as well as amazing them with actionable insights. Your day to day activities will be bedded in the analytics platforms provided through our channel activity and client data. A key aspect of data insight in performance marketing is the ability to attribute activity and spend against KPIs. You will have a clear position of how this can be achieved. Skills, knowledge and experience required Although we expect your knowledge and skills to continually develop, we are looking for you to possess a set of specific existing skills, or be keen to acquire them. Showcase an understanding of digital marketing analytics, tracking and reporting. Able to extract valuable insights from data. Knowledge of Google Sheets/Excel. Familiarity with Analytics platforms (not limited to GA4), preferable but not essential. Familiar with tag manager platforms (GTM), an advantage but not essential. Understanding of Data Layers. SQL skills are good to have. Understanding platform integrations. Knowledge of HTML and JavaScript is a plus. Methodical in planning. Conducting troubleshooting – Curious mind able to follow processes and spot errors. Track and report performance. Ability to prioritize competing requirements. Fanatical about detail and analytical in your approach. Great communicator and confident presenting. Enthusiastic team player. Prior agency experience is preferable but not essential. Have an idea of what Display, PPC and Paid Social are and how they use data in particular, not essential. Benefits Hybrid working (a mix of office and home based) Regular company events Company pension scheme & private health plan 25 days annual leave Free breakfast and lunch Quarterly company awards Working for an agency where the people are the biggest selling point (both professionally and personally) Good vibes Plus many more (visit our company website): https://www.tugagency.com/
Technical Analytics Executive (Entry Level) employer: Tug Agency
Contact Detail:
Tug Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Analytics Executive (Entry Level)
✨Tip Number 1
Familiarize yourself with the key analytics tools mentioned in the job description, such as Google Tag Manager and Google Analytics 4. Having a basic understanding of these platforms will not only help you during the interview but also show your enthusiasm for the role.
✨Tip Number 2
Brush up on your SQL skills, even if they are not mandatory. Being able to handle structured data will set you apart from other candidates and demonstrate your commitment to learning and growing in the field of data analytics.
✨Tip Number 3
Showcase your curiosity and problem-solving skills by preparing examples of how you've approached data-related challenges in the past. This will highlight your methodical planning and troubleshooting abilities, which are crucial for this role.
✨Tip Number 4
Research Tug's approach to digital marketing analytics and familiarize yourself with their services. Understanding their integrated approach will allow you to speak confidently about how you can contribute to their data-driven projects during the interview.
We think you need these skills to ace Technical Analytics Executive (Entry Level)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and skills required for the Technical Analytics Executive position. Tailor your application to highlight how your background aligns with these requirements.
Showcase Your Data Enthusiasm: In your cover letter, express your passion for data analytics and digital marketing. Mention any relevant projects or experiences that demonstrate your eagerness to learn and grow in this field.
Highlight Relevant Skills: Emphasize any experience you have with analytics platforms, Google Tag Manager, SQL, or data visualization tools like Looker Studio. Even if your experience is limited, showing a willingness to learn these tools can set you apart.
Craft a Compelling Narrative: When writing your CV and cover letter, focus on telling a story about your journey in data analytics. Use specific examples to illustrate your analytical thinking and problem-solving abilities, making sure to connect them back to the role at Tug.
How to prepare for a job interview at Tug Agency
✨Show Your Passion for Data
Make sure to express your enthusiasm for data analytics during the interview. Talk about any relevant projects or experiences where you utilized data to draw insights or make decisions. This will demonstrate your eagerness to learn and grow in this field.
✨Familiarize Yourself with Key Tools
Since the role involves using tools like Google Tag Manager, Google Analytics 4, and Looker Studio, it’s beneficial to familiarize yourself with these platforms beforehand. Even if you haven't used them extensively, showing that you have a basic understanding can set you apart.
✨Prepare to Discuss Digital Marketing Concepts
Brush up on your knowledge of digital marketing analytics, including concepts like PPC, Display, and Paid Social. Being able to discuss how these areas utilize data will show that you understand the broader context of the role.
✨Practice Communicating Data Insights
Since the role requires you to communicate data stories effectively, practice explaining complex data insights in simple terms. You might be asked to present a case study or example, so being clear and engaging in your communication is key.
