Tug is an award-winning digital marketing agency delivering results-driven campaigns across SEO, Content, Paid Media, Social, Display, OOH, and more. We’ve got offices in London, Sydney, Toronto, and Berlin — and we’re proud to be named one of Campaign’s Best Places to Work. We’re serious about performance, passionate about creativity, and committed to cultivating a culture that puts people first.
Role Description
This is a full-time, hybrid role based in London, Shoreditch (3 days in the office: Monday, Tuesday, and Thursday; Wednesday and Friday WFH).
As an SEO & GEO Account Manager, you will take ownership of client SEO strategies while driving innovation in the evolving search landscape, with the support of your SEO Account Director. You will be responsible for leading comprehensive technical audits, advanced keyword and intent research, content strategy, and robust performance analysis. Crucially, you will support in leading the charge on Generative Engine Optimisation (GEO) and AI/LLM search strategies, ensuring our clients remain visible as search behaviours shift toward AI-driven platforms.
In this role, you will also step into a leadership capacity, managing and mentoring SEO Executives within your pod. You will act as a primary point of contact for clients, translating complex organic data into actionable business insights.
You will report directly to the SEO/GEO Account Director and Head of SEO & Content, working within a collaborative pod alongside our specialised Content team.
Key Responsibilities
- Strategy & Execution: Own and develop end-to-end organic search strategies for a diverse portfolio of clients, ensuring KPIs are met and ROI is maximized.
- GEO & LLM Innovation: Proactively develop and implement Generative Engine Optimisation (GEO) tactics to ensure client content is optimized for AI search engines, LLMs, and conversational search environments.
- Team Leadership: Manage, mentor, and support the day-to-day workload of SEO Executives within your pod, fostering their professional growth and ensuring high-quality deliverables.
- Client Management: Act as the trusted day-to-day contact for clients, leading status calls, presenting performance reports, and effectively managing client expectations.
- Technical & On-Page SEO: Oversee deep-dive technical audits, site migrations, on-page optimizations, and backlink profile management.
- Data & Analytics: Monitor and analyse campaign performance using GA4, Google Search Console, and industry-standard SEO tools, converting data into clear, high-impact reports.
Qualifications
- Agency Experience: Proven experience (typically 2–4 years) working in a dedicated SEO role, ideally within an agency environment.
- People Management: Experience mentoring, training, or directly managing junior team members (SEO Executives or Assistants).
- Advanced SEO Knowledge: Strong expertise across technical SEO, on-page optimization, content strategy, and link earning.
- Forward-Thinking Mindset: A strong understanding of (or active experience in) how AI, LLMs, and SGE (Search Generative Experience) are impacting traditional search.
- Tool Proficiency: Mastery of SEO tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.
- Communication Skills: Exceptional verbal and written communication skills, with the confidence to pitch ideas and present data clearly to stakeholders and clients.
- Commercial Acumen: Strong time-management and prioritization skills, with the ability to manage project scopes and client budgets efficiently.
- Education: A Bachelor's degree in Marketing, Communications, or a related field is a bonus, but proven industry track record is highly valued.
Why Join Tug?
- A supportive, creative, and collaborative environment
- The chance to work on well-known brands and high-impact campaigns
- Real opportunity for growth and development in your SEO / GEO career
- A team that values fresh thinking, initiative, and shared success
- 25 days holiday
- Flexi working
- Office lunch provided on Monday & Tuesday's
- 1x Charity Day – opportunity to commit one of your working days per year to help a charity
- Pension scheme & financial advice from a financial advisor
- Private healthcare, eye tests and dental care
- Annual season ticket loan
- International working – opportunity to apply for overseas office vacancies after 12 months
- Remote working from international offices
- Office/event perks – breakfast club and monthly socials
We’re interested in every qualified candidate who is eligible to work in the United Kingdom. However, we are not able to sponsor visas at this time.
