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- Tasks: Lead and deliver innovative SEO strategies for clients while managing a dynamic team.
- Company: Join Tug, an award-winning digital marketing agency known for its vibrant culture and impressive results.
- Benefits: Enjoy a collaborative work environment, opportunities for growth, and a focus on employee happiness.
- Why this job: Be part of a forward-thinking team that values creativity and innovation in digital marketing.
- Qualifications: 4-5 years of agency experience with proven SEO strategy success and strong team leadership skills.
- Other info: Work in a diverse, international setting with offices in London, Sydney, Toronto, and Berlin.
The predicted salary is between 43200 - 72000 £ per year.
Tug is an award-winning digital marketing company offering its clients results-driven and integrated SEO, Content, PPC, Paid Social, Display, OOH, Audio, Video and CTV campaigns. We have offices in London (Shoreditch), Sydney, Toronto and Berlin and are proud to appear in Campaign’s Best Places to Work. As well as achieving KPI-beating results for all our clients, employee culture is key to our success, ensuring development and workplace happiness for all our staff.
Tug requires a strategic, results-focused & hands-on SEO Account Director to join the team. The successful candidate will have a proven track record of creating, leading and delivering successful SEO campaign strategies for their clients. In this role they will be responsible for owning senior client relationships, supporting in development and management of account managers and execs within the team and support in new business development.
Main Duties & Responsibilities:
- Formulation and execution of SEO strategies that deliver measurable client outcomes
- Hands on in key client deliverables
- Provide strategic direction to the team to improve client performance
- Business development involvement from pitch strategy development to project scoping & forecasting
- Be the senior client contact for your team's clients.
- Be active in helping us to constantly push innovation and development in everything we do
- Take responsibility for SEO Account Managers and Execs development and progression within the team.
- Review the quality of team deliverables and help them to improve quality and delivery
- Play an active role in recruitment across the team
- Develop internal processes to improve efficiencies within the team
- Ensure planning and finance processes are adhered to ensure accounts remain effective and profitable.
- Foster a culture of collaboration and innovation within the SEO team.
Skills, knowledge, and experience required:
- 4-5 years experience, ideally within an agency
- Proven experience in delivering SEO strategies that drive measurable results.
- Expert in developing SEO approaches and hands-on experience covering: Content strategy and development, Technical SEO & Link acquisition strategies
- Qualified and/or highly experienced in analytics tools relevant to SEO (GA, GSC etc.)
- Outstanding team development skills and experience in motivating teams
- Proven ability to build client relationships.
- Passionate about SEO and staying at the forefront of innovation and technology.
- Proactive and lateral thinker, able to break down complex problems.
- Methodical in planning and forecasting
- Fanatical about detail and analytical in approach
- Great communicator and confident presenting
SEO Account Director employer: Tug Agency
Contact Detail:
Tug Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Account Director
✨Tip Number 1
Network with professionals in the SEO industry, especially those who work at Tug or similar companies. Attend digital marketing events and engage in online forums to build relationships that could lead to referrals.
✨Tip Number 2
Stay updated on the latest SEO trends and innovations. Follow industry leaders on social media and subscribe to relevant newsletters to demonstrate your passion and knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific SEO strategies you've implemented in the past. Be ready to share measurable outcomes and how you overcame challenges, as this will showcase your hands-on experience.
✨Tip Number 4
Familiarise yourself with Tug's client portfolio and recent campaigns. Understanding their approach and results will help you tailor your discussions and show your genuine interest in the company.
We think you need these skills to ace SEO Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly any successful campaigns you've led. Use specific metrics to demonstrate your impact, such as increased traffic or improved rankings.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how it aligns with Tug's innovative approach. Mention specific strategies you've implemented in the past and how they relate to the role of SEO Account Director.
Showcase Your Team Development Skills: Since the role involves managing account managers and execs, include examples of how you've successfully developed and motivated teams in previous positions. Highlight any training or mentoring experiences.
Demonstrate Your Analytical Skills: Mention your proficiency with analytics tools like Google Analytics and Google Search Console. Provide examples of how you've used data to inform your SEO strategies and improve client outcomes.
How to prepare for a job interview at Tug Agency
✨Showcase Your SEO Expertise
Be prepared to discuss your previous SEO campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you adapted to challenges. This will demonstrate your hands-on experience and strategic thinking.
✨Demonstrate Leadership Skills
As an SEO Account Director, you'll be leading a team. Share examples of how you've developed and motivated teams in the past. Discuss your approach to fostering collaboration and innovation within your team.
✨Prepare for Client Relationship Questions
Expect questions about managing client relationships. Be ready to share how you've built trust with clients, handled difficult situations, and ensured their satisfaction with your services. This is crucial for the role.
✨Stay Updated on SEO Trends
Show your passion for SEO by discussing recent trends or innovations in the industry. Mention any tools or techniques you're currently exploring. This will reflect your commitment to staying at the forefront of SEO developments.
