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- Tasks: Manage client accounts and lead digital marketing strategies in PPC and Paid Social.
- Company: Join Tug, a global digital marketing agency known for its innovative campaigns and supportive culture.
- Benefits: Enjoy flexible hours, 25 days holiday, private healthcare, and opportunities for international work.
- Why this job: Be part of a dynamic team that values creativity, growth, and making a positive impact.
- Qualifications: Requires a degree in Marketing or Business and 5 years of digital marketing experience.
- Other info: Work in a hybrid model with a vibrant office culture in Shoreditch, London.
The predicted salary is between 36000 - 60000 £ per year.
About Tug: We are an award-winning global digital marketing agency offering results-driven and integrated PPC, Paid Social, Display, SEO, OOH, Audio, Video, and CTV campaigns. Tug is a truly global independent agency with offices in London, Sydney, Toronto, Singapore, Berlin, and New York. Our motto “Work Hard and be Nice to People” encompasses our agency culture as well as our relationships with our clients. We value training, development, and career progression for all agency employees and ensure our clients are using the latest technology and best practices to meet their business goals.
Job Summary: As a Biddable Account Manager specialising in PPC and Paid Social at Tug, you will be responsible for overseeing client accounts, developing and implementing digital marketing strategies, and providing leadership to a team of Account Executives. You will work closely with clients, internal teams, and external vendors to drive success, achieve objectives, and contribute to the overall growth of the department.
Key Responsibilities:
- Client Relationship Management: Act as the primary point of contact for assigned client accounts, fostering and nurturing strong relationships. Understand client goals, challenges, and expectations to provide strategic guidance and innovative solutions. Ensure client satisfaction through effective communication and responsiveness.
- Campaign Strategy and Execution: Develop and execute digital marketing strategies focusing on PPC and Paid Social channels to meet client objectives within budget constraints. Oversee the planning, implementation, and optimization of digital marketing campaigns across Google Ads, Meta platforms, and other relevant channels. Stay abreast of industry trends and best practices to continuously optimize campaign performance.
- Team Leadership: Lead and manage a team of Biddable Executives, providing direction, support, and mentorship to drive individual and team success. Set clear performance expectations, conduct regular performance reviews, and facilitate professional development opportunities. Foster a collaborative and positive team culture that encourages creativity and innovation.
- Client Reporting and Communication: Prepare and deliver comprehensive performance reports to clients, highlighting key insights, trends, and recommendations for optimization. Proactively communicate with clients to keep them informed about campaign progress, challenges, and opportunities for improvement.
- Budget Management: Effectively manage budgets across client accounts, including forecasting, cost control, and maximising profitability. Identify opportunities for upselling or expanding services to increase client revenue and satisfaction.
- Collaboration with Account Director: Collaborate closely with the Account Director to develop and execute client strategies, ensuring alignment with overall departmental goals and objectives. Provide valuable insights and recommendations to contribute to strategic planning and decision-making processes.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or senior role.
- Proven track record of successfully managing client accounts and delivering measurable results.
- Strong leadership and team management skills, with the ability to motivate and inspire others.
- In-depth knowledge of PPC and Paid Social channels, including Google Ads and Meta platforms.
- Excellent analytical, communication, and presentation skills.
- Strategic thinker with the ability to develop and execute complex marketing strategies.
- Proficiency in digital marketing tools and analytics platforms.
Benefits:
- 25 days holiday
- Flexible working hours
- 1x Charity Day - opportunity to commit one working day per year to helping a Charity
- Pension scheme & financial advice from a financial advisor
- Private healthcare, eye tests, and dental care
- Wellbeing benefits - £30 per month
- Cycle to Work scheme
- Annual season ticket loan
- International working - Opportunity to apply for overseas office vacancies after 12 months
- Remote working from international offices
- Office/Event Perks - Breakfast club and monthly socials
Employment Type: Full-time
Line Manager: Paid Media Account Director
Salary: Competitive Salary (depending on experience)
Hours: 9.30am-6.00pm/ Hybrid - 4 days in office, 1 day WFH
Location: London Shoreditch
Paid Media Account Manager employer: Tug Agency
Contact Detail:
Tug Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Manager
✨Tip Number 1
Familiarise yourself with Tug's culture and values, especially their motto 'Work Hard and be Nice to People'. During your interactions, whether in interviews or networking, demonstrate how you embody these principles in your professional life.
✨Tip Number 2
Stay updated on the latest trends in PPC and Paid Social. Being able to discuss recent developments or case studies during your conversations can showcase your expertise and passion for the field, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed client accounts in the past. Highlight measurable results and your strategic approach to overcoming challenges, as this will resonate well with the hiring team.
✨Tip Number 4
Network with current or former employees of Tug if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach and stand out during the application process.
We think you need these skills to ace Paid Media Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in PPC and Paid Social. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your values align with Tug's motto of 'Work Hard and be Nice to People'. Mention your leadership experience and how you can contribute to team success.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive campaign performance. Mention any tools or platforms you're proficient in that are relevant to the position.
Highlight Client Management Experience: Emphasise your experience in managing client relationships. Provide examples of how you've successfully communicated with clients and met their expectations, as this is crucial for the role at Tug.
How to prepare for a job interview at Tug Agency
✨Know Your PPC and Paid Social Inside Out
Make sure you have a solid understanding of PPC and Paid Social strategies. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results achieved. This will show your expertise and ability to drive success for clients.
✨Demonstrate Leadership Skills
As a Paid Media Account Manager, you'll be leading a team. Share examples of how you've motivated and supported your team in the past. Highlight any mentoring experiences or how you've fostered a positive team culture.
✨Prepare for Client Relationship Scenarios
Think about how you would handle various client situations. Be ready to discuss how you would build strong relationships, manage expectations, and resolve conflicts. This will demonstrate your client management skills and strategic thinking.
✨Showcase Your Analytical Skills
Be prepared to talk about how you analyse campaign performance and make data-driven decisions. Bring examples of reports you've created and insights you've provided to clients. This will highlight your analytical capabilities and attention to detail.
