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- Tasks: Lead brand media strategies and manage client relationships across various digital channels.
- Company: Join an award-winning global digital marketing agency with a supportive culture.
- Benefits: Enjoy flexible hours, 25 days holiday, and wellness perks like private healthcare.
- Other info: Collaborative team culture with opportunities for international work and professional growth.
- Why this job: Make an impact in a creative environment while developing your career in digital marketing.
- Qualifications: 3-5 years in brand media, strong leadership skills, and a strategic mindset required.
The predicted salary is between 45000 - 55000 ÂŁ per year.
About Tug
We are an award-winning global digital marketing agency offering results-driven and integrated PPC, Paid Social, Display, SEO, OOH, Audio, Video, and CTV campaigns. Tug is a truly global independent agency with offices in London, Sydney, Toronto, Singapore, Berlin, and New York. Our motto “Work Hard and be Nice to People” encompasses our agency culture as well as our relationships with our clients. We value training, development, and career progression for all agency employees and ensure our clients are using the latest technology and best practices to meet their business goals.
Job Summary
As a Brand Media Account Manager at Tug, you will be responsible for overseeing both planning and implementation across a variety of brand media channels including but not exclusive to display, CTV, DOOH/OOH, audio & other Brand Media channels. This role requires someone to be comfortable communicating with clients whilst developing and implementing digital marketing strategies, and providing leadership to a team of Account Executives. You will work closely with clients, internal teams, and external vendors to drive success, achieve objectives, and contribute to the overall growth of the department.
Key Responsibilities
- Media Planning Expertise: Bring a strong expertise in Brand Media planning across channels including but not limited to Display, CTV, OOH, Audio, etc. Experience in understanding a clients goals and building a strategy around achieving it. Want to challenge the norm, contribute to award winning work at a forward thinker agency. Deliver clear and compelling rationale to support media investment recommendations and to evidence performance vs outcomes. Strong agency experience.
- Relationship Management: Act as the primary point of contact for assigned client accounts, fostering and nurturing strong relationships. Understand client goals, challenges, and expectations to provide strategic guidance and innovative solutions. Ensure client satisfaction through effective communication and responsiveness. Comfortable presenting and communicating. Have strong Vendor relationships of which your able to maintain and add to plans.
- Campaign Strategy and Execution: Develop and execute brand media strategies focusing on meeting the clients objectives within budget constraints. Oversee the planning, implementation, and optimization of digital marketing campaigns. Be capable and have relevant experience working with DV360, CM360, flashtalking & other DSP’s. Stay abreast of industry trends and best practices to continuously optimize campaign performance. Able to create and maintain relationships with media vendors and partners.
- Team Leadership: Lead and manage a team of Brand Media Executives, providing direction, support, and mentorship to drive individual and team success. Set clear performance expectations, conduct regular performance reviews, and facilitate professional development opportunities. Foster a collaborative and positive team culture that encourages creativity and innovation within the team but also across departments.
- Client Reporting and Communication: Prepare and deliver comprehensive performance reports to clients, highlighting key insights, trends, and recommendations for optimization. Proactively communicate with clients to keep them informed about campaign progress, challenges, and opportunities for improvement.
- Budget Management: Effectively manage budgets across client accounts, including forecasting, cost control, and maximising profitability. Identify opportunities for upselling or expanding services to increase client revenue and satisfaction.
- Collaboration with Head of Media: Collaborate closely with the Head of Media to develop and execute client strategies, ensuring alignment with overall departmental goals and objectives. Provide valuable insights and recommendations to contribute to strategic planning and decision-making processes.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3-5 years of experience in Brand Media Channels - relevant experience within DSP’s is a necessity.
- Proven track record of successfully managing client accounts and delivering measurable results.
- Strong leadership and team management skills, with the ability to motivate and inspire others.
- In-depth knowledge of Brand Media channels.
- Excellent analytical, communication, and presentation skills.
- Strategic thinker with the ability to develop and execute complex marketing strategies.
- Proficiency in digital marketing tools and analytics platforms.
Benefits
- 25 days holiday
- Flexible working hours
- 1x Charity Day - opportunity to commit one working day per year to helping a Charity
- Pension scheme & financial advice from a financial advisor
- Private healthcare, eye tests, and dental care
- Wellbeing benefits - ÂŁ30 per month
- Cycle to Work scheme
- Annual season ticket loan
- International working - Opportunity to apply for overseas office vacancies after 12 months
- Remote working from international offices
- Office/Event Perks - Breakfast club and monthly socials
- Lunch provided 2 days per week.
- Weekly Tug happy hour in a local pub after work on a Thursday.
Employment Details
- Employment Type: Full-time
- Line Manager: Head of Media
- Salary: Competitive Salary (depending on experience)
- Hours: 9.30am-6.00pm / Hybrid - 3 days in office, 2 days WFH
- Location: London Shoreditch
Brand Media Manager employer: Tug Agency
Contact Detail:
Tug Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Media Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in brand media. This is your chance to shine and demonstrate how you can bring value to Tug. Make it easy for them to see why you're the perfect fit!
✨Tip Number 3
Prepare for interviews by researching Tug’s recent campaigns and their approach to digital marketing. Be ready to discuss how your experience aligns with their goals. Tailor your answers to show you’re not just any candidate, but the right one for them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Tug. Let’s make it happen!
We think you need these skills to ace Brand Media Manager
Some tips for your application 🫡
Show Off Your Media Savvy: When you're writing your application, make sure to highlight your experience with Brand Media channels. We want to see how you've tackled media planning and execution in the past, so don’t hold back on those details!
Tailor Your Approach: Take a moment to customise your application for Tug. Mention our motto 'Work Hard and be Nice to People' and how it resonates with you. This shows us that you understand our culture and values.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Tug Agency
✨Know Your Media Channels
Make sure you brush up on your knowledge of Brand Media channels like Display, CTV, and OOH. Be ready to discuss how you've successfully planned and executed campaigns in these areas. Tug values innovative strategies, so think about how you can challenge the norm and bring fresh ideas to the table.
✨Showcase Your Relationship Skills
As a Brand Media Account Manager, you'll be the main point of contact for clients. Prepare examples of how you've built strong relationships in the past. Highlight your communication skills and how you've effectively managed client expectations to ensure satisfaction.
✨Demonstrate Leadership Experience
Tug is looking for someone who can lead a team of Brand Media Executives. Be ready to share your leadership style and how you've motivated teams in previous roles. Discuss any performance reviews or development opportunities you've facilitated to show your commitment to team success.
✨Prepare for Budget Management Questions
Budget management is key in this role, so come prepared with examples of how you've managed budgets in the past. Talk about your experience with forecasting and cost control, and be ready to discuss how you've maximised profitability while meeting client objectives.