At a Glance
- Tasks: Plan and execute targeted email campaigns using Salesforce Marketing Cloud.
- Company: Join Vax, a heritage-rich brand focused on innovation and customer needs.
- Benefits: Enjoy a fun, fast-paced environment with opportunities for growth and learning.
- Other info: Collaborate with a dynamic team and develop your skills in a supportive culture.
- Why this job: Kickstart your marketing career and make a real impact in a global business.
- Qualifications: Experience in CRM roles and email marketing; analytical mindset is a plus.
The predicted salary is between 25000 - 35000 £ per year.
If you're looking for a progressive and rewarding career and you thrive in a fast-paced, fun and team-orientated environment, then look no further!
Overview of Vax: Our heritage-rich, expert-led business has always had the same goal: to prioritise innovation and to design easy-to-use products that seamlessly integrate into our customers' lives, offering reliable, quick solutions to cleaning homes, whatever the mess. Vax has forged its reputation as a brand that focuses on the needs of its customers. Our culture of innovation is at the heart of everything we do and we work hard to constantly think of new ways to improve our products, ensuring that we deliver premium quality products for our customers.
Day to day
The role sits in the Marketing Communications team which sits alongside the Ecommerce and Social teams in a wider Marketing function. On a day to day, you will have full utilisation of the CRM platform Salesforce Marketing Cloud, including Personalisation and Einstein in order to develop bespoke customer journeys. You will collaborate with the full Marketing team to ensure that CRM activity supports our brand values and execution complements wider campaign objectives.
Primary Duties and Responsibilities
- Work within Salesforce Marketing Cloud application to plan, build and deliver targeted email campaigns against business and department objectives.
- Regular briefing of internal design team and web team and managing these relationships.
- Copywriting using best practice direct marketing techniques in order to maximise response.
- Provide comprehensive daily and post campaign analysis reports of all activity.
- Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency and increase Lifetime Value.
- Continual test and learn focus in order to maintain engagement and response from customer base.
- Full exploitation of Marketing Cloud Personalisation and Einstein applications to maximise efficiency of our CRM activity.
- Monitoring competitor activity and reporting back to wider team.
- Monitoring Trustpilot and other web-based customer feedback apps.
- Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.
- Manage the communication and health of in-house data by liaising with wider teams in the business, providing insight into data changes, shifts in metrics and impact of marketing activity.
What we need from you
- Previous experience of working in a CRM/database marketing role, with email marketing campaigns. This is a great chance to develop and learn!
- Experience using Salesforce Marketing Cloud or similar platform.
- Inquisitive marketer who uses data to inform and make commercial decisions.
- Advanced Microsoft Excel.
- Analytical mindset – Test and learn mentality, with great attention to detail.
- HTML knowledge preferable but not essential.
- Copywriting skill.
- Some basic experience of writing creative briefs. This is preferable but not essential.
If this looks like a great career step into a wider marketing function in a global business then do not hesitate to apply!
CRM Executive in Droitwich employer: Ttigroup
Vax is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those seeking to grow in the marketing field. Located in Droitwich, UK, employees benefit from a supportive environment that prioritises innovation and personal development, alongside opportunities to work with cutting-edge CRM technologies like Salesforce Marketing Cloud. With a focus on employee engagement and continuous learning, Vax offers a rewarding career path for aspiring marketers looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Droitwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they relate to customer needs. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the CRM Executive role. Highlight your experience with email marketing and Salesforce Marketing Cloud, and don’t forget to showcase your analytical mindset.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Vax and are keen to contribute to their innovative culture.
We think you need these skills to ace CRM Executive in Droitwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Executive role. Highlight your experience with email marketing and any relevant tools like Salesforce Marketing Cloud. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Keep it engaging and show us your personality – we love a bit of flair!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention any experience you have with analysing campaign performance. We’re keen to see how you’ve used data to drive decisions in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Vax!
How to prepare for a job interview at Ttigroup
✨Know Your CRM Tools
Familiarise yourself with Salesforce Marketing Cloud and any other CRM tools mentioned in the job description. Be ready to discuss how you've used these platforms in past roles, and think of specific examples where you’ve successfully executed email campaigns or analysed data.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've used data to inform marketing decisions or improve campaign performance. Highlight your experience with A/B testing and how it has helped you optimise results.
✨Brush Up on Copywriting Techniques
Since copywriting is a key part of the role, be prepared to discuss your approach to writing engaging content. Consider bringing a portfolio of your best work or be ready to create a short sample during the interview to showcase your skills.
✨Understand Vax's Brand Values
Research Vax and its products thoroughly. Understand their brand values and how they integrate innovation into their offerings. This will help you align your answers with their mission and show that you're genuinely interested in contributing to their success.
