At a Glance
- Tasks: Plan and execute targeted email campaigns using Salesforce Marketing Cloud.
- Company: Join Vax, a heritage-rich brand focused on innovation and customer needs.
- Benefits: Enjoy a fun, fast-paced environment with opportunities for growth and learning.
- Other info: Collaborate with a dynamic team and explore exciting career paths.
- Why this job: Develop your marketing skills while making a real impact in a global business.
- Qualifications: Experience in CRM roles and email marketing; analytical mindset is a plus.
The predicted salary is between 30000 - 40000 £ per year.
If you’re looking for a progressive and rewarding career and you thrive in a fast-paced, fun and team-orientated environment, then look no further!
Overview of Vax: Our heritage-rich, expert-led business has always had the same goal: to prioritise innovation and to design easy-to-use products that seamlessly integrate into our customers' lives, offering reliable, quick solutions to cleaning homes, whatever the mess. Vax has forged its reputation as a brand that focuses on the needs of its customers. Our culture of innovation is at the heart of everything we do and we work hard to constantly think of new ways to improve our products, ensuring that we deliver premium quality products for our customers.
CRM Executive We are pleased to share that Vax is looking for a CRM Executive to join the Marketing Communications team. This is a great role for a marketing executive looking to learn and develop from an experienced team of marketers. Reporting into the Head of Marketing Communications this individual will be responsible for the planning and execution of core marketing activity, with particular focus on our email channel, whilst monitoring and tracking results and ongoing performance to a high level of detail. They will support the development and optimisation of activity and results in line with business objectives and KPIs, looking to challenge and grow aspects already in use and introducing new ones.
Day to day The role sits in the Marketing Communications team which sits alongside the Ecommerce and Social teams in a wider Marketing function. On a day to day, you will have full utilisation of the CRM platform Salesforce Marketing Cloud, including Personalisation and Einstein in order to develop bespoke customer journeys. You will collaborate with the full Marketing team to ensure that CRM activity supports our brand values and execution complements wider campaign objectives.
Primary Duties and Responsibilities
- Work within Salesforce Marketing Cloud application to plan, build and deliver targeted email campaigns against business and department objectives.
- Regular briefing of internal design team and web team and managing these relationships.
- Copywriting using best practice direct marketing techniques in order to maximise response.
- Provide comprehensive daily and post campaign analysis reports of all activity.
- Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency and increase Lifetime Value.
- Continual test and learn focus in order to maintain engagement and response from customer base.
- Full exploitation of Marketing Cloud Personalisation and Einstein applications to maximise efficiency of our CRM activity.
- Monitoring competitor activity and reporting back to wider team.
- Monitoring Trustpilot and other web-based customer feedback apps.
- Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.
- Manage the communication and health of in-house data by liaising with wider teams in the business, providing insight into data changes, shifts in metrics and impact of marketing activity.
What we need from you
- Previous experience of working in a CRM/database marketing role, with email marketing campaigns. This is a great chance to develop and learn!
- Experience using Salesforce Marketing Cloud or similar platform.
- Inquisitive marketer who uses data to inform and make commercial decisions.
- Advanced Microsoft Excel.
- Analytical mindset – Test and learn mentality, with great attention to detail.
- HTML knowledge preferable but not essential.
- Copywriting skill.
- Some basic experience of writing creative briefs. This is preferable but not essential.
If this looks like a great career step into a wider marketing function in a global business then do not hesitate to apply!
CRM Executive employer: Ttigroup
At Vax, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a CRM Executive in Droitwich, you'll benefit from a supportive team culture that encourages professional growth and development, alongside access to cutting-edge tools like Salesforce Marketing Cloud. Join us to be part of a heritage-rich brand that values creativity and collaboration, ensuring your contributions directly impact our mission to deliver exceptional cleaning solutions to our customers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they relate to customer needs. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the CRM Executive role. Highlight your experience with email marketing and any tools like Salesforce Marketing Cloud that you've used.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team at Vax.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Executive role. Highlight your experience with email marketing and any relevant tools like Salesforce Marketing Cloud. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Keep it engaging and make sure to mention specific examples from your past experiences.
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to showcase your analytical mindset. Mention any tools or methods you've used to track campaign performance and how you've applied insights to improve results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Ttigroup
✨Know Your CRM Tools
Familiarise yourself with Salesforce Marketing Cloud and any other CRM tools mentioned in the job description. Be ready to discuss how you've used these platforms in past roles, or how you would approach using them to create effective email campaigns.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with data analysis and how it informs your marketing decisions. Bring examples of how you've used data to optimise campaigns or improve customer engagement, as this role requires a strong analytical mindset.
✨Brush Up on Copywriting Techniques
Since copywriting is a key part of the role, practice discussing your writing style and techniques. Have a few examples ready that showcase your ability to craft compelling messages that drive responses, and be prepared to explain your thought process behind them.
✨Emphasise Your Team Spirit
Vax values a fun and team-oriented environment, so highlight your collaborative experiences. Share stories of how you've worked with design or web teams in the past, and how you can contribute to a positive team dynamic while achieving marketing objectives.
