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- Tasks: Lead online marketing strategies for new product launches and enhance user experiences.
- Company: Join Techtronic Industries, a global leader in cordless technology with a dynamic culture.
- Benefits: Competitive salary, opportunities for travel, and a supportive work environment.
- Other info: Exciting career growth opportunities in a fast-paced, collaborative environment.
- Why this job: Be part of an innovative team driving impactful digital marketing across Europe.
- Qualifications: 3+ years in digital marketing, e-commerce experience preferred, and a 2:1 degree or above.
The predicted salary is between 30000 - 40000 £ per year.
Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance. TTI’s powerful brand portfolio includes MILWAUKEE®, RYOBI®, AEG® - recognized worldwide for their deep heritage and innovative product platforms of superior quality.
The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$14.6 billion and around 49,000 employees in 2024. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.
Looking for an experienced Digital Marketing Assistant to join the EMEA digital team at Techtronic Industries, a worldwide Power Tools manufacturer, for the consumer power tool brand RYOBI & our trade power tool brand, AEG. Based in our European headquarters in Maidenhead, the EMEA consumer digital marketing team is responsible for the management and execution of the online marketing strategy across Europe & supports the development of the e-commerce roll-out plan. The department is a busy and dynamic function that supplies all European regions with the online marketing materials & e-commerce functionality needed to deliver the company’s ambitious financial growth targets.
Reporting directly to the Head of Digital Marketing RYOBI & AEG EMEA, you will be responsible for leading the 360° online support plan for new products and supporting web enhancements across the user journey’s various touchpoints, based on latest trends, audits & SEO recommendations. You will have an e-commerce mindset when developing content for online distribution including landing page development and asset creation for newsletters, SoMe & paid media campaigns. The position will work to improve the paid media and SEO strategies at a European level. They will work proactively with multiple external agencies to assess the performance of online campaigns & related data to identify and implement recommendations to increase online performance. This includes keyword research and management, analytics and tracking, landing page performance analysis, and campaign reporting as well as manage paid digital marketing campaigns including paid search, display, and social campaigns.
The successful candidate will also be expected to offer wider support to the marketing team in events and/or photoshoots. This role will involve close co-ordination between local marketing teams, product management and our digital agencies to ensure new product information and key marketing initiatives are reflected in the web content across Europe.
KEY RESPONSIBILITIES INCLUDE:
- Manage the 360° online support plan for new product launches including landing page development and asset creation for newsletters, social media & paid advertising
- Support web enhancements across the online user journey
- Support the development of new e-commerce functionality online
- Execute a comprehensive performance-media strategy across programmatic, display, paid social, video, and mobile advertising tactics to drive business results
- Monitor SEO activity and the impact of media campaigns to implement recommendations to increase performance
- Regular reporting, tracking & measurement of online activity & campaigns (Google Analytics, Google Tag Manager, Google Search Console, Data Studio) to create monthly/quarterly/yearly reports
- Support digital asset creation, including animations, graphics and involvement with photography and video production
- Maintain a strong relationship with the European marketing teams, working with them to create effective solutions and support with local implementations
- Liaise with product management teams to develop the most effective online support plan for their products
- Independent management of projects with external marketing agencies from brief creation, to budget management and asset delivery
- Assist in the organizing of promotional events, including Pan-European customer conference and attend them to facilitate their success
REQUIREMENTS
- For the Digital Assistant position we are looking for a performance-driven marketing professional who is organised, self-motivated and with previous experience gained working in a fast paced, high growth and agile commercial environment. Experience working in e-commerce is favourable.
- A 2:1 University Degree or above
- At least 3 years hands-on digital marketing experience working in a similar role
- Experience of marketing in similar fast-paced high performing businesses
- Experience successfully developing & implementing multi-channel marketing plans in B2B and/or B2C (e-commerce is favourable) including e-mail, social media, web and so on
- Experience of successful performance media campaigns that connect to consumers throughout the entire funnel, and drive business results
- Experience in measuring & analyzing online marketing campaigns including organic and paid search, email, display and social
- Understanding of SEO techniques and the impact online
- Confidence in performance analysis with digital analytics tools
- Good understanding of UX, web design, customer flow and web analysis
- Excellent work ethic & positive, can-do attitude
- Excellent multi-tasking and time management skills in order to prioritise objectives
- Exceptional attention to detail
- Goal-oriented and self-motivated individual with excellent communication skills and focus
- Proactive, collaborative, and results-driven work style
- Strong computer and organizational skills, including advanced Excel and PowerPoint skills
- Understanding of past and current digital marketing and technology trends
- Enthusiasm to travel, as appropriate, both internationally (mainly Europe) and in the UK
DESIRABLES
- Fully valid driver’s license
- Some experience with photo/video editing software (Illustrator, Indesign, Photoshop or Flash)
- Ability to speak a European language in addition to English is beneficial, but not essential
- Experience within a FMCG environment
- PIM or MDM experience
At TTI, we are committed to being an equal opportunity employer. We believe in creating a supportive environment where everyone can thrive and grow. If you're looking to join a forward-thinking company that values collaboration, innovation, and impact — we’d love to hear from you. Apply now and be part of something exciting!
Visit https://www.ttigroup.com to find out more about us.
Digital Marketing Assistant EMEA in Maidenhead employer: TTI
Contact Detail:
TTI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant EMEA in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, especially when applying for roles like the Digital Marketing Assistant at TTI.
✨Tip Number 3
Prepare for interviews by researching TTI and its brands. Understand their products and marketing strategies, so you can discuss how your experience aligns with their goals. Tailoring your answers will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the TTI team and contributing to their success.
We think you need these skills to ace Digital Marketing Assistant EMEA in Maidenhead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Assistant role. Highlight relevant experience in e-commerce and digital marketing, and don’t forget to showcase any successful campaigns you've worked on!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with TTI's goals. Keep it engaging and personal – we want to see your personality!
Showcase Your Analytical Skills: Since this role involves performance analysis, be sure to mention your experience with tools like Google Analytics or any other digital analytics platforms. We love candidates who can demonstrate their ability to measure and improve campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at TTI!
How to prepare for a job interview at TTI
✨Know Your Brands Inside Out
Before the interview, dive deep into TTI's brands like RYOBI and AEG. Understand their product lines, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the role and show that you're genuinely interested in contributing to their success.
✨Showcase Your Digital Skills
Be ready to discuss your hands-on experience with digital marketing tools and techniques. Highlight specific campaigns you've worked on, focusing on SEO strategies, analytics, and e-commerce functionalities. Prepare examples that illustrate how your efforts led to measurable results.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in a fast-paced environment. Think of scenarios where you've had to manage multiple projects or adapt to changes quickly. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the team dynamics, upcoming product launches, or how they measure the success of their digital marketing strategies. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.