At a Glance
- Tasks: Drive customer engagement and create impactful marketing campaigns in the travel industry.
- Company: Join an award-winning independent media business with a mission for smarter travel.
- Benefits: Flexible working, occasional travel, and a vibrant office culture in London.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Be part of a team that inspires travel agents and promotes fairer travel practices.
- Qualifications: Experience in marketing or account management, with strong communication skills.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a customer success & marketing executive to join a fast moving, fearless independent media business with an award-winning reputation in the travel industry, and throughout B2B media. Reporting into the head of partner content, the individual will work closely with the commercial, marketing and events teams, whilst directly liaising with customers, to support imaginative and effective content campaigns that inspire and engage TTG’s travel agent audience while also delivering real business opportunity for commercial partners.
TTG Media’s Partner Content division is responsible for some of the business’s most impactful initiatives which support TTG’s mission for Smarter, Better, Fairer travel, from the award-winning TTG Sustainable Travel Ambassadors and TTG LGBT+ Ambassadors campaigns, to in-depth destination selling guides, virtual training festivals, and fun interactive games. Above all they will ensure customers remain engaged and demonstrate ROI on their objectives through their campaigns with TTG Media. They will be proactive in looking after our customers and ‘wowing’ them with high-touch customer service that will ensure they continue to work with the company. The role will offer occasional travel to destinations as part of familiarization trips alongside client and travel agents.
Our culture means everything. Before the pandemic TTG Media had evolved to take on a whole new purpose, establishing a new mission to promote a ‘Smarter, Better, Fairer’ travel industry and a new look to the business, leading TTG to be named PPA’s Independent Publishing Company of the Year in 2024. In December 2023, TTG Media became one of the few B2B media businesses to become BCorp certified. As a business, and as a team, we wear our values on our sleeves. You will be expected to work between home and the office (a minimum of two days a week) in our creative work environment in Southwark/Waterloo (London), liaising daily with the most exciting travel brands across the globe.
What we are looking for:
- A proactive, result driven candidate who can deliver post-campaign reports to the highest of standards, collating, analysing and presenting results in the context of our travel industry media market, monitoring performance and driving engagement to our partner content activity.
Key responsibilities:
- Driving engagement to partner campaigns: Measuring campaign effectiveness and adjusting activity / content where necessary
- Writing targeted, engaging email copy and building creative HTML email campaigns using templates
- Identifying relevant audiences, segmenting data and managing usage in accordance with GDPR
- Writing creative design briefs for digital assets, ensuring brand consistency across all items
- Creating social media content/assets and managing the content calendar across Instagram, Facebook and LinkedIn and monitoring its impact
- Developing paid social campaigns and utilising gamification to drive engagement
- Working closely with the partner content, commercial, and design teams
Campaign management, customer outcomes and reporting:
- Monitoring the success of client campaigns, measured against the set KPIs agreed between the client and TTG Media
- Identifying upsell opportunities to the partnerships team
- Reporting on live campaigns using HubSpot dashboards and Canva
- Using Salesforce and Asana to manage the delivery of campaigns
- Analysing the performance of inventory and make KPI recommendations on a quarterly basis
Minimum of one year’s experience in an account management, project management or marketing role
- Team player
- Excellent communication skills – written and verbal
- Meticulous attention to detail, in terms of factual accuracy, grammar, and adherence to TTG Style Guide
- Exceptional time management and project-management skills and experience working under pressure to meet both internal and client deadlines
- Experience in analysing content performance data to inform content creation and publishing strategy
- Experience using a CMS, email software and CRM systems – ideally HubSpot and Salesforce
- Video editing skills (preferred but not essential)
- Sound knowledge of digital marketing practices and social media
- Strong organisational skills and the ability to work under pressure, in co-ordination with a supportive team
- An attitude and passion to deliver the best
Customer Success & Marketing Executive, TTG Media employer: TTG Media
TTG Media is an exceptional employer that champions a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to 'Smarter, Better, Fairer' travel, employees benefit from engaging projects, opportunities for professional growth, and the chance to work with leading travel brands in a dynamic environment located in Southwark/Waterloo, London. The company's recent BCorp certification underscores its dedication to social responsibility, making it a rewarding place for those seeking meaningful employment in the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Success & Marketing Executive, TTG Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TTG Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TTG Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TTG Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TTG Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Success & Marketing Executive, TTG Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TTG Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TTG Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about TTG Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TTG Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TTG Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TTG Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
