Marketing & Launch Manager
Job Summary
TTC Group is looking for an experienced Marketing Manager to lead the marketing strategy and launch of a major new SaaS platform.
This is a pivotal role that will sit as a key member of the project team and take ownership of the marketing workstream for the launch. The successful candidate will report to the Marketing Director who will translate this launch into an effective marketing strategy and launch plan and on a day-to-day basis will work intrinsically with the CRO, who owns the go-to-market strategy and alongside the Project Manager leading this product launch.
Working closely with our in-house Marketing team and lead external agency, you will ensure TCC Group retains strong internal ownership of the marketing activity associated with the launch, ensuring the right plans, campaigns, content, channels and communications are in place to successfully take the platform to market.
Following launch, you will be responsible for ensuring the marketing approach, knowledge, assets and ongoing activity are fully embedded within the TTC's in-house marketing function before transitioning into the marketing team and business as usual. Ideally, we're looking for someone who will stay on this journey and own the product marketing on a permanent basis, but we are open to a consultancy contract arrangement.
Working closely with Agencies, Tech, MO, Sales, Operations and Marketing you'll play a pivotal role in bringing a new product to market and establishing it as a market-leading solution.
Key Responsibilities
Develop and lead the marketing strategy for a major new SaaS platform aligned to the wider go-to-market and commercial strategy owned by the CRO.
Translate commercial priorities, target sectors and launch phases into a clear marketing roadmap covering pre-launch, launch, post launch and ongoing activity into BAU.
Act as the internal marketing lead within the project team, ensuring marketing considerations, requirements, dependencies and opportunities are represented throughout the programme.
Work intrinsically with agencies, and in-house marketing to develop and execute an integrated launch plan across multiple channels including brand, PR, digital, content, events, social, email, paid media and thought leadership.
Lead and manag...
Marketing and Launch Manager in Telford employer: TTC Group
As a Driver Planning Administrator, you'll thrive in a dynamic and supportive work environment that prioritises employee growth and development. Our company fosters a culture of collaboration and innovation, offering comprehensive training programmes and opportunities for career advancement. Located in a vibrant area, we provide a unique blend of professional fulfilment and a strong sense of community, making us an excellent employer for those seeking meaningful and rewarding employment.
