Technical Sales Specialist to Etal Group UK in Birmingham

Technical Sales Specialist to Etal Group UK in Birmingham

Birmingham Full-Time 50000 - 60000 € / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales of custom magnetic components and build strong customer relationships.
  • Company: ETAL Group, a leading supplier of high-performance magnetic components with global operations.
  • Benefits: Competitive salary, bonus program, company car, and opportunities for travel.
  • Other info: Join a collaborative team with a focus on long-term customer relationships and career growth.
  • Why this job: Combine your technical skills with sales to make a real impact in diverse industries.
  • Qualifications: 5-10 years in technical B2B sales, strong communication skills, and a valid driver’s license.

The predicted salary is between 50000 - 60000 € per year.

About the Company

Originally founded in 1968, ETAL Group is a leading supplier of in‑house developed high‑performance magnetic components, primarily transformers and inductors. ETAL Group conducts operations in Sweden, UK, Sri Lanka and China and through distribution partners in an additional 20 or so countries. The production takes place at the company’s own facilities in Sri Lanka, Germany, Sweden, Czech Republic, United Kingdom as well as through production partners in Asia. The majority of the products are customized for each customer and are used in everything from the automotive industry and medical technology to the defense industry. ETAL is part of the Magnetics business area within KAMIC Group — a larger group comprising around 80 companies and operations in approximately 20 countries. The organization is characterized by a long‑term perspective, entrepreneurship, and close collaboration with customers throughout the entire product life cycle.

About the Position

As a Technical Sales Specialist, you will have primary responsibility for the sales of the company’s customer‑specific products and components. This is a key role in ETAL’s continued growth, as you will develop relationships with both existing and new customers. Each customer‑specific component is uniquely designed for every project and then manufactured in one of the company’s production facilities. Your work will therefore involve prospecting, customer visits, administrative tasks, participation in trade fairs, and close collaboration with engineers, production staff, and the customer’s internal teams. You will be part of a team that currently includes sales representatives both in the UK, across Europe and the USA, and you will report to the Sales Manager in Sweden. At ETAL, you will join a committed team where you will work independently but also in close collaboration with other salespeople throughout the entire sales cycle, with teamwork at the core. Here, you will have the opportunity to combine your technical expertise with business acumen to create value for customers.

Responsibilities

  • Overall responsibility for the entire sales cycle, from initial contact to final agreement and delivery.
  • Responsibility for and ownership of your own sales budget.
  • Connecting the customer’s technical needs with ETAL’s specialized solutions in magnetic components.
  • Building and maintaining long‑term relationships with new and existing customers.
  • The sales territory covers the entire UK.
  • Acting as an advisor and key contact for the customer.
  • Understanding and analyzing customer needs and requirements, both functional and technical, and proposing customized product solutions in collaboration with ETAL’s design and development teams.

Qualifications and Characteristics

To succeed in this role, we believe you have a genuine technical interest, a solution‑oriented mindset, and a strong ability to build long‑term customer relationships. You are patient and capable of handling long sales cycles while establishing trust with customers. You enjoy working both independently and in close collaboration with colleagues to drive sales forward. The role involves being involved throughout the entire project lifecycle, from the first customer contact to final delivery, acting as the link between the customer, engineers, and production. This requires excellent communication skills and the ability to balance technical details with business value. The position includes travel, mainly within the UK. Most trips are day trips, with approximately two overnight stays per month on average.

In addition, we are looking for someone who has:

  • Approximately 5–10 years of experience in technical B2B sales, for example within electronics, pumps, or fans.
  • Strong communication skills in English, spoken and written.
  • A valid driver’s license.
  • Willingness and ability to travel as part of the role.
  • Technical education or background (meritorious).

Additional Information

Start: By agreement
Location: England. You can be based in either the Midlands, Northern England or Southern England
Scope: Full‑time
Salary: Fixed salary by agreement plus bonus
Benefits: Bonus program and company car

Technical Sales Specialist to Etal Group UK in Birmingham employer: Tssab

ETAL Group UK is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to develop their technical expertise while driving sales growth. With a strong focus on long-term relationships and customer satisfaction, the company offers competitive benefits including a bonus program and company car, alongside ample opportunities for professional development within a global network. Join a dedicated team that values entrepreneurship and teamwork, making a meaningful impact across various industries from automotive to medical technology.

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Contact Detail:

Tssab Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Technical Sales Specialist to Etal Group UK in Birmingham

Tip Number 1

Get to know ETAL Group inside out! Research their products, values, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.

Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to referrals.

Tip Number 3

Prepare for the sales cycle discussion. Be ready to talk about how you’ve successfully managed long sales cycles in the past and how you can connect technical needs with solutions.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the ETAL team.

We think you need these skills to ace Technical Sales Specialist to Etal Group UK in Birmingham

Technical Sales
Customer Relationship Management
B2B Sales
Technical Understanding
Solution-Oriented Mindset
Communication Skills
Project Lifecycle Management

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Technical Sales Specialist role. Highlight your experience in technical B2B sales and any relevant technical education or background. We want to see how your skills match what we're looking for!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your solution-oriented mindset can benefit ETAL Group. Don’t forget to mention your ability to build long-term customer relationships.

Showcase Your Communication Skills:Since this role involves a lot of interaction with customers and colleagues, make sure to demonstrate your strong communication skills in both your CV and cover letter. We love candidates who can balance technical details with business value!

Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. We can't wait to hear from you!

How to prepare for a job interview at Tssab

Know Your Stuff

Make sure you brush up on your technical knowledge related to magnetic components, transformers, and inductors. Understand how these products are used in various industries like automotive and medical technology. This will help you confidently answer questions and demonstrate your expertise.

Showcase Your Sales Skills

Prepare examples of your past sales experiences, especially in B2B environments. Be ready to discuss how you've built long-term relationships with customers and handled complex sales cycles. Highlight your solution-oriented mindset and how you've successfully connected customer needs with tailored solutions.

Research ETAL Group

Familiarise yourself with ETAL Group’s operations, their production facilities, and the markets they serve. Understanding their business model and how they collaborate with customers will show your genuine interest in the company and the role, making you stand out as a candidate.

Practice Your Communication

Since this role requires excellent communication skills, practice articulating your thoughts clearly and concisely. You might even want to do a mock interview with a friend or colleague. Focus on balancing technical details with business value, as this is crucial for the position.