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- Tasks: Lead marketing strategies and campaigns for a top-tier law firm in Cardiff.
- Company: Join a prestigious Legal 500 firm known for its strong presence in the legal sector.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies while working with senior stakeholders in a dynamic environment.
- Qualifications: Degree in Marketing or related field; 3-5+ years of marketing experience required.
- Other info: Contact Rachel Phillips for a confidential discussion about this exciting opportunity.
The predicted salary is between 36000 - 54000 £ per year.
TSR Legal are delighted to be partnering with a top-tier Legal 500 firm in Cardiff to recruit a talented and driven Marketing Manager. This is a unique opportunity for a strategic and creative marketing professional to join a prestigious law firm and play a key role in shaping the firm’s marketing direction. With a strong presence in the legal sector, the firm is looking for someone who thrives in a professional services environment and is passionate about delivering measurable marketing success.
The Role: As the Marketing Manager, you will lead the firm’s marketing function, working directly with senior stakeholders to create and execute impactful strategies that elevate brand visibility, support business development, and strengthen client engagement.
Key Responsibilities:
- Marketing Strategy & Campaigns: Develop and implement integrated marketing strategies aligned with the firm’s growth goals. Manage and execute multi-channel campaigns to increase brand awareness and support client acquisition and retention. Collaborate with key practice groups to develop targeted marketing plans.
- Content & Communications: Oversee creation and delivery of engaging content across web, blogs, email newsletters, and social media. Work closely with legal teams to produce client-facing materials, thought leadership, and case studies.
- Digital Marketing & Analytics: Drive the firm’s digital strategy, including SEO, SEM, website optimisation, and paid media. Monitor analytics to measure effectiveness of marketing activities and refine campaigns accordingly.
- Brand & Collateral: Maintain consistent brand identity across all marketing outputs. Liaise with designers and suppliers to create high-quality marketing materials.
- Client Engagement & Events: Manage the planning and delivery of events, webinars, and conferences. Strengthen client relationships through targeted communications and engagement programmes.
- Market Intelligence: Stay abreast of legal industry trends, competitor insights, and emerging opportunities.
About You: We are looking for a commercially minded marketing leader with:
- A degree in Marketing, Communications, Business, or related field.
- 3–5+ years’ experience in a marketing role, ideally within a law firm or professional services.
- Strong digital marketing skills – including Google Analytics, SEO/SEM, and CRM tools.
- Excellent project management, communication, and stakeholder engagement skills.
- A proactive, results-oriented approach with a keen eye for detail and brand consistency.
Interested? This is a brilliant opportunity to join a forward-thinking law firm that values growth, relationships, ambition, collaboration, and excellence.
Marketing Manager | New Role employer: TSR-Legal
Contact Detail:
TSR-Legal Recruiting Team
Rachel@tsrlegal.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager | New Role
✨Tip Number 1
Familiarise yourself with the legal sector and the specific firm you're applying to. Understanding their unique challenges and opportunities will help you tailor your approach and demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the legal marketing space. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can give you an edge in discussions with the hiring team.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past. Be ready to share measurable outcomes and how your strategies contributed to business growth, as this will showcase your results-oriented mindset.
✨Tip Number 4
Demonstrate your digital marketing expertise by being up-to-date with the latest tools and techniques. Highlight your experience with SEO, SEM, and analytics during conversations to show that you can drive the firm's digital strategy effectively.
We think you need these skills to ace Marketing Manager | New Role
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the legal or professional services sector. Emphasise your achievements in developing marketing strategies and managing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the legal industry. Mention specific examples of how you've successfully executed marketing strategies in previous roles.
Showcase Digital Marketing Skills: Since the role requires strong digital marketing skills, be sure to include any experience with SEO, SEM, Google Analytics, and CRM tools in your application. Provide examples of how you've used these tools to drive results.
Highlight Project Management Experience: Demonstrate your project management capabilities by detailing past projects where you led marketing initiatives. Include information on how you managed timelines, budgets, and stakeholder engagement.
How to prepare for a job interview at TSR-Legal
✨Research the Firm
Before your interview, take the time to research the law firm thoroughly. Understand their values, recent achievements, and any notable cases they’ve handled. This knowledge will help you tailor your responses and demonstrate your genuine interest in the firm.
✨Showcase Your Digital Skills
Given the emphasis on digital marketing in the job description, be prepared to discuss your experience with tools like Google Analytics, SEO, and CRM systems. Share specific examples of how you've used these skills to drive successful marketing campaigns.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving abilities. Think of examples from your past experiences where you developed and executed marketing strategies, and be ready to explain your thought process and the outcomes.
✨Highlight Collaboration Experience
The role involves working closely with senior stakeholders and legal teams. Be ready to discuss your experience in collaborating with different departments, how you managed those relationships, and the impact of your teamwork on marketing initiatives.
