At a Glance
- Tasks: Lead digital marketing strategies and shape the company's online presence.
- Company: Join a leading company in a dynamic and innovative environment.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Exciting chance to work with cutting-edge tools and technologies.
- Why this job: Make a real impact as the sole marketer and drive digital expansion.
- Qualifications: Experience in digital marketing, SEO, PPC, and e-commerce management.
The predicted salary is between 40000 - 50000 £ per year.
This successful company is one of the leaders within their field. They are now looking to appoint an experienced all round Digital Marketer. As the sole Marketing person for the company, this is a great opportunity to showcase your skills, put your mark on the marketing function and take ownership of the company's entire marketing development and creating/shaping their digital vision and direction.
Working closely with Senior Management, the role will initially emphasise leading their digital expansion by planning and executing all digital marketing channels and strategies. Key responsibilities include:
- Devising and implementing content building strategies (both video and written) with a focus on SEO optimisation to improve the company's search and social presence.
- Managing, optimising and building the existing Magento e-commerce platform and new channel campaigns.
- Developing, executing, optimising and reporting on an acquisition strategy and campaigns to increase traffic to the company's site and convert it into greater profitable sales.
- Recruiting new customers and managing/enhancing online reputation.
- Content Marketing - Creating written and video content to publish on the website and other digital channels to drive traffic, increase authority as experts within the field, and improve search and social presence.
- PPC - Creating effective and targeted ad campaigns to penetrate the market and improve ROI.
- Ensuring SEO best practices and effective roadmaps are adhered to; conducting keyword and competitor research to identify new opportunities; developing fresh engaging meta data strategies; devising SEO technical changes; monitoring, auditing and health checking the website; making continuous improvements to digital strategy moving forward.
- Social Media - Developing, running and increasing penetration through social media strategies to grow organic and paid social presence.
- E-commerce Management - Managing and improving the Magento platform, particularly the CMS, catalogue and blog.
- Launching and project managing website improvements and developments with 3rd party web developers to improve SEO, UX, conversion rates, and customer retention.
- Remarketing - Maximising customer value and return on investment from marketing campaigns by automation and effective targeting, retargeting and segmentation of customers for further email marketing and website promotions.
- Data - Maintaining, developing and implementing measuring, tracking and reporting tools to analyse site performance, demonstrate site success and ROI, and recognise patterns and synergies in and between campaigns.
- Managing review request campaigns and responding to customer reviews, both positive and negative.
- Engaging with 3rd party review platforms.
- Promoting/increasing digital know-how with other members of staff for the company to move forward as a whole.
Must have a Commercial Digital Marketing background with a good understanding and hands-on experience of SEO, PPC, and social media campaigns. The company website is Magento, so working knowledge of this platform and extensions is essential. Experience in using Adobe, particularly Premier Pro, Photoshop, Illustrator, as well as Canva, is required. Advanced user of Google apps, especially GA4, Tag Manager, Search Console, Merchant Centre, Ads, Business, and YouTube. A high level of computer literacy and knowledge, strong ability to self-manage, and knowledge of HTML and CSS code languages are also essential. Excellent presentation, communication and written skills are necessary, ideally holding a Degree in Marketing or IT degree. A driving license and transportation are required due to location.
Digital Marketing Manager - Sole Marketer employer: TSP Ltd
As a leading player in the digital marketing landscape, this company offers an exceptional opportunity for a Digital Marketing Manager to take full ownership of their marketing function. With a strong emphasis on employee growth and a collaborative work culture, you will have the chance to shape the company's digital vision while enjoying the benefits of a supportive environment that values innovation and creativity. Located in a vibrant area, the company provides unique advantages such as access to industry events and networking opportunities, making it an ideal place for professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Sole Marketer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TSP Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TSP Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TSP Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TSP Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Sole Marketer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TSP Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TSP Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about TSP Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TSP Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TSP Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TSP Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
