Strategy Director – Build the Strategy. Shape the Social Agency. in London

Some agencies follow the conversation. Others help brands become part of it. Welcome to TSA. We're a fast-growing, creator-led social media agency on a mission to create desirable brands worth engaging with. And we're building something special.

Over the past year, we've welcomed exciting brands including De'Longhi, Kenwood and E.ON Next, while strengthening relationships with established clients such as Jack Daniel's. Now we're looking for an exceptional Strategy Director to join our leadership team, elevate our strategic offering and help shape the next chapter of TSA. This isn't just about delivering great strategies. It's about building the strategic capability, reputation and future of an ambitious agency.

The Role at a Glance:

• Location: London | Hybrid – Office Tuesday to Thursday
• Full Time | Permanent
• Reporting to: Managing Director
• Sector: Social Media | Creator Marketing | Creative Agency

Your Background / Skills:

• Social Media Strategy
• Creator (Influencer) Marketing
• Brand Strategy
• Cultural Insights
• Paid Media
• Consumer Brands
• Strategic Planning
• Data & Analytics
• AI
• Client Leadership
• New Business
• Team Development

About TSA:

Founded in 2020, TSA has quickly established itself as an exciting name in creator-led social marketing. Today, we're a team of around 25 talented people working with brands including Jack Daniel's, De'Longhi, E.ON Next, Kenwood and AJ Bell. As part of Five by Five, a global independent, family-owned creative agency within Lawton Communications Group, we combine the energy, ambition and entrepreneurial spirit of a growing agency with the backing and resources of an established international business. We're ambitious, collaborative and passionate about the power of social and creator marketing to make brands genuinely relevant. And now we're ready to take our strategic offering to the next level.

Your Role in the Story:

As Strategy Director, you'll have one clear ambition: to make TSA an indispensable strategic partner to our clients. Joining our leadership team and reporting directly to the Managing Director, you'll set the standard for strategic thinking across the agency. You'll work closely with senior clients to understand their biggest business, brand and marketing challenges, uncovering the insights and opportunities that lead to brilliant social and creator-led solutions. You'll partner with our Creative and Creator teams to turn strategy into ambitious, culturally relevant work that connects with audiences and delivers meaningful results. But this role goes well beyond client strategy.

You'll have the opportunity to build and grow TSA's Strategy function, develop our paid media offering, champion smarter use of AI and data, and create new services and intellectual property that differentiate us in the market. You'll also play a key role in new business, thought leadership and the agency's continued growth.

What success looks like:

• Lead and elevate the agency's strategic offering across social media, creator marketing and paid media.
• Become a trusted senior strategic partner to key clients, leading workshops and challenging conversations that unlock business and brand opportunities.
• Translate research, audience behaviour, cultural trends and data into compelling insights, strategies and creative briefs.
• Work closely with Creative, Creator and Account teams to inspire distinctive, culturally relevant campaigns.
• Establish a stronger approach to measurement and effectiveness, moving beyond reporting results to explaining why they happened and what to do next.
• Build, develop and lead the Strategy function, setting standards, processes and ways of working across the agency.
• Oversee and develop TSA's paid media offering, ensuring it complements wider social and creator strategies.
• Champion the strategic use of AI, technology and analytics to make the agency's thinking smarter, faster and more effective.
• Develop new strategic products, services and intellectual property that strengthen TSA's competitive position.
• Play a leading role in pitches, new business opportunities and agency growth.
• Represent TSA through thought leadership, industry events, panels and media opportunities.

About You:

You're an accomplished strategist who understands that brilliant social thinking starts with understanding people, culture and business challenges. You can see the bigger picture, but you also know the detail of how social platforms, creators and paid media work together. You're equally comfortable presenting to senior brand leaders, challenging a creative brief, analysing campaign effectiveness or helping a team develop a stronger strategic approach. And you're excited by the opportunity to build something, not simply inherit an established function.

You'll also bring:

• 8+ years' strategy experience within a social, creator and paid media environment, ideally agency-side.
• Proven experience developing social and/or creator marketing strategies for major consumer brands.
• Deep understanding of social platforms, creator culture, audience behaviour and paid media.
• Strong foundations in wider brand, communications and marketing strategy beyond social alone.
• The ability to turn research, data and cultural observations into clear, compelling strategic opportunities.
• A track record of connecting business challenges to strategy and strategy to outstanding creative work.
• Confidence leading senior client relationships, workshops and strategic presentations.
• Strong commercial awareness and the ability to contribute meaningfully to pitches and new business.
• The leadership skills to develop people, establish strategic standards and influence teams across an agency.
• A curious, ambitious and forward-thinking approach to AI, data, technology and the future of social marketing.

What Sets You Apart:

You don't just understand what's happening on social. You understand why it matters to a brand and its business. You know the difference between an interesting observation and a genuinely powerful insight. You're comfortable challenging assumptions, bringing clarity to complexity and inspiring creative teams to do their best work. Most importantly, you want to help build an agency known not just for great execution, but for exceptional strategic thinking.

What's on Offer:

• £85,000+ Salary Depending on Experience
• Annual Bonus Linked to Agency KPIs
• 25 Days' Holiday + Bank Holidays, Rising to 27 Days After Five Years
• Opportunity to Purchase Additional Holiday
• Private Healthcare – Medical History Disregarded
• Pension Scheme with Employer Contributions Rising from 5% to 7% with Length of Service
• Life and Personal Accident Insurance
• Discounted Shopping and Gym Memberships
• Interest-Free Commuting and Life Loans
• Hybrid Working – London Office Tuesday to Thursday, with Flexibility on Mondays and Fridays
• Other Flexible Working Arrangements Open to Discussion

Why Join TSA?

This is more than a senior strategy position. It's an opportunity to shape the strategic identity of a growing agency, influence work for some of the world's most recognisable consumer brands and help build a function that will play a defining role in TSA's future. You’ll have a seat at the leadership table, the opportunity to develop new capabilities and the freedom to bring fresh thinking into an agency that's ready to grow. And you’ll enjoy the best of both worlds: the entrepreneurial energy of a specialist agency with the support of an established international creative group. For a strategist who wants genuine influence, creative ambition and the opportunity to leave their mark, this is a compelling next step. TSA is committed to building a team as diverse as the audiences it creates work for. Applications are welcomed from all backgrounds, communities and identities, with recruitment based on talent, skills and passion.