Freelance Social Media Manager & Strategist - Creator Marketing & Social-First Campaigns

Freelance Social Media Manager & Strategist - Creator Marketing & Social-First Campaigns

Freelance 35000 - 45000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create and manage social media strategies for top brands while engaging with online communities.
  • Company: Join TSA, a fast-growing creator and social media agency in the UK.
  • Benefits: Enjoy hybrid working, 25 days holiday, team socials, and more!
  • Other info: Collaborative culture with opportunities to explore AI tools and emerging trends.
  • Why this job: Be hands-on in shaping exciting campaigns and making a real impact.
  • Qualifications: 2+ years in social media management with strong copywriting and analytical skills.

The predicted salary is between 35000 - 45000 £ per year.

Do you instinctively know why one piece of content performs brilliantly while another falls flat? Are you someone who enjoys developing social strategies just as much as rolling your sleeves up and bringing them to life? If you're passionate about social-first thinking, creator marketing and helping brands build meaningful online communities, we'd love to hear from you.

TSA is one of the UK's fastest-growing creator and social media agencies, partnering with brands including Jack Daniel's, De'Longhi, Kenwood and E.ON Next to deliver authentic, insight-led creator campaigns and social content that genuinely connects with audiences. As we continue to grow, we're looking for a Social Media Manager & Strategist to join our team on a full-time freelance / fixed-term basis, helping shape social strategies while delivering exceptional day-to-day account management.

The Role at a Glance

  • Location: London (Hybrid - Tuesday to Thursday in the office)
  • Full Time
  • Company: TSA - Fast-Growing Creator & Social Media Agency
  • Clients: Jack Daniel's, De'Longhi, Kenwood, E.ON Next & Other Leading Consumer Brands
  • Culture: Creative | Collaborative | Fast-Paced | Curious | Team First

Your Background / Skills:

  • Social Media Strategy
  • Social Media Management
  • Creator Marketing
  • Community Management
  • Copywriting
  • Content Planning
  • Client Services
  • Analytics

Welcome to TSA. Founded in 2020 and now part of the globally recognised Five by Five agency group, TSA has grown rapidly from a small team into one of the UK's most exciting creator and social media agencies. Working with some of the world's best-known consumer brands, we combine strategic thinking, creative storytelling and creator partnerships to produce social-first campaigns that deliver real impact. We're proud of our collaborative culture where everyone gets involved, supports one another and enjoys helping great ideas become brilliant work.

Where You'll Make an Impact

This isn't a role for someone who only wants to build strategies. We're looking for someone who understands the bigger picture but enjoys being hands-on in the day-to-day delivery of exceptional social media. You'll develop platform strategies, create engaging content plans, manage client accounts, write compelling copy, analyse campaign performance and continually look for ways to improve results. Working closely with our Client Services, Creator and Creative teams, you'll help brands grow their social presence while staying ahead of platform developments, emerging trends and new technologies including AI.

  • Managing multiple client social media accounts across a variety of sectors
  • Developing social media strategies aligned to client objectives and brand goals
  • Creating and managing content calendars and publishing schedules
  • Writing engaging copy tailored to each client's tone of voice
  • Managing online communities and audience engagement
  • Monitoring platform updates, social trends and emerging creator opportunities
  • Producing regular reporting, campaign analysis and strategic recommendations
  • Working closely with Creator, Creative, Paid Media and Client Services teams
  • Supporting new business through social audits, pitches and strategic recommendations
  • Exploring AI tools and emerging technologies to improve campaign delivery and efficiency
  • Building trusted client relationships through excellent communication and strategic thinking

About You

You’ll probably already be working within a social media or creator agency and love the pace, variety and creativity that agency life brings. You’re equal parts strategist and doer. You enjoy thinking commercially, spotting opportunities and understanding the 'why' behind successful campaigns, while still loving the day-to-day delivery of brilliant social media. Ideally you’ll come from a social media agency. We’d also love to hear from candidates from fast-paced creative agencies where social content, client management and campaign delivery sit at the heart of your role.

  • You’ll likely bring 2+ years' experience managing social media accounts within an agency environment
  • Strong understanding of social media strategy and platform best practice
  • Excellent copywriting and communication skills
  • Experience creating content calendars and managing multiple client accounts
  • Confidence analysing social performance and presenting actionable recommendations
  • Experience using scheduling and reporting platforms such as Sprout Social, Hootsuite or similar
  • Interest in creator marketing and influencer campaigns
  • Curiosity around AI tools and emerging technologies
  • A proactive, organised and collaborative approach
  • Genuine enthusiasm for social media, trends and digital culture

Why Join TSA?

  • Join one of the UK's fastest-growing creator and social media agencies
  • Work with globally recognised consumer brands and exciting creator campaigns
  • Be part of a close-knit, collaborative team where everyone contributes
  • Hybrid working with collaborative office days Tuesday to Thursday
  • 25 days holiday plus bank holidays with the option to buy more
  • Interest-Free Lifestyle & Commuter Loans
  • Team Socials... and yes, a free bar!

Want to See What We Do

Take a look at our Instagram and Tiktok channels to see the campaigns, creators and culture that make TSA such an exciting place to build your career.

Show Us Your Work

We're looking for proven experience, not just a great CV. As part of your application, please include links to any social media accounts, campaigns, creator collaborations, portfolios or content you've been directly involved in (where confidentiality allows). We’d also love you to briefly explain your role in each project so we can understand your contribution and the impact of your work.

If you're passionate about social media, love staying ahead of emerging trends and want to help shape exciting campaigns for some of the UK's best-known brands, we'd love to hear from you.

Your Experience / Background / Previous Roles May Include

  • Social Media Manager
  • Social Media Strategist
  • Social Media Executive
  • Content Manager
  • Content Strategist
  • Community Manager
  • Social Content Manager
  • Influencer Marketing Executive
  • Creator Marketing Executive
  • Digital Marketing Executive
  • Social Media Lead

Application notice...

We take your privacy seriously. As you might expect you may be contacted by email, text or telephone. Your data is processed by our talent partner RR (Recruitment Revolution) on the basis of their legitimate interests in fulfilling the recruitment process. Please refer to their Data Privacy Policy & Notice on their website for further details.

Freelance Social Media Manager & Strategist - Creator Marketing & Social-First Campaigns employer: TSA

TSA is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds looking to make an impact in the social media landscape. With a focus on employee growth and development, we offer unique opportunities to lead exciting campaigns while collaborating with a passionate team in the vibrant UK market. Join us to be part of a forward-thinking agency that values creativity and strategic thinking.

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Contact Details:

TSA Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Freelance Social Media Manager & Strategist - Creator Marketing & Social-First Campaigns

Show Off Your Creative Juice

As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!

Join the Marketing Circuit

Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.

Leverage Social Media Authentically

Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.

Tap into Your Network

Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!

We think you need these skills to ace Freelance Social Media Manager & Strategist - Creator Marketing & Social-First Campaigns

Social Media Strategy
Social Media Management
Creator Marketing
Community Management
Copywriting
Content Planning
Client Services

Some tips for your application 🫡

Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.

Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to TSA.

Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer TSA and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.

Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Social Media Manager & Strategist - Creator Marketing & Social-First Campaigns at TSA.

How to prepare for a job interview at TSA

Showcase Your Portfolio

When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at TSA.

Familiarise Yourself with Marketing Tools

Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.

Pitch Your Unique Value

Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for TSA. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.

Prepare to Discuss Your Availability

Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at TSA.