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- Tasks: Lead a data-driven marketing team to generate revenue and manage CRM performance.
- Company: Dynamic company focused on integrated retail solutions with a global reach.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape marketing strategies.
- Other info: Join a collaborative environment with a focus on innovation and performance.
- Why this job: Make a real impact by connecting marketing efforts directly to revenue outcomes.
- Qualifications: Proven B2B marketing experience and expertise in Microsoft Dynamics 365.
The predicted salary is between 50000 - 65000 £ per year.
Our client is seeking a commercially driven Marketing & CRM Manager to build and lead a scalable, data-led pipeline generation engine. This is not a brand marketing role; it is a revenue-generating role accountable for pipeline performance. This is a hands-on leadership role, requiring expertise in:
- Microsoft Dynamics 365 CRM setup, configuration, and pipeline management
- Driving qualified pipeline growth (not just leads)
- Managing modern digital engagement channels (LinkedIn, YouTube, TikTok)
- Aligning tightly with Customer Solution Directors (CSDs)
You will play a critical role in connecting marketing activity directly to revenue outcomes, with full ownership of CRM performance and digital engagement. This role operates within their operating framework, based on the principles of Traction. You will manage marketing performance through clear metrics, accountability, and structured execution, aligned to their vision, values, and growth ambitions.
Key Objectives
- Build a scalable, multi-region pipeline engine across the UK, Europe, and USA
- Position the company as a market leader in integrated retail solutions
- Deliver full visibility from campaign → lead → opportunity → revenue
- Ensure high-quality lead handover to Customer Solution Directors
- Maximise ROI from trade shows and industry events
- Drive adoption and optimisation of Microsoft Dynamics 365
- Align all marketing activity with OS metrics and company growth targets
Key Responsibilities
- Revenue Marketing & Pipeline Generation
- Sales Alignment & Lead Handover
- CRM Ownership & Optimisation
- Trade Shows & Event Strategy
- Digital Engagement & Content Strategy
- Creative & Brand Leadership
- Commercial Insight & Performance
- OS (Traction) Alignment & Performance Management
Experience needed
- Proven experience in B2B marketing with full CRM ownership
- Hands-on experience setting up, configuring, and managing Microsoft Dynamics 365 CRM
- Strong experience in pipeline management and CRM-driven sales processes
- Track record of delivering qualified pipeline
- Experience managing B2B digital channels (LinkedIn essential; YouTube/TikTok desirable)
- Experience working closely with sales/commercial teams
- Background in technical, industrial, or multi-site environments
Key Skills
- Highly commercial and data-driven mindset
- Deep understanding of CRM pipeline structures and sales processes
- Ability to connect marketing and digital engagement to revenue outcomes
- Strong stakeholder management with sales leadership
- Leadership and people development capability
- Ability to translate technical solutions into compelling value propositions and content
- Experience operating within a structured operating model (e.g. Traction/EOS or similar)
Desirable Skills
- Knowledge of Refrigeration, HVAC, Controls or Engineering Marketing
- Experience scaling Microsoft Dynamics 365 in a multi-region environment
- Account-based marketing (ABM)
- Trade show and event strategy
- Experience building video-first or content-led marketing strategies
Marketin Manager in Glasgow employer: TS International
Contact Detail:
TS International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketin Manager in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn, attend relevant events, and engage in conversations. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in pipeline generation and CRM management. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding the company's goals and how your experience aligns with their needs. Be ready to discuss specific examples of how you've driven revenue through marketing strategies in the past.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and ambitions. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Marketin Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with Microsoft Dynamics 365 and pipeline management, as these are key for us. Use specific examples that showcase your achievements in driving qualified pipeline growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this hands-on leadership role. Share your passion for revenue marketing and how you've successfully aligned marketing activities with sales outcomes in the past. Keep it engaging and relevant!
Showcase Your Digital Savvy: Since this role involves managing modern digital engagement channels, make sure to highlight your experience with platforms like LinkedIn, YouTube, and TikTok. Share any successful campaigns you've run and the results they achieved to impress us!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at TS International
✨Know Your CRM Inside Out
Make sure you’re well-versed in Microsoft Dynamics 365. Be ready to discuss your experience with setup, configuration, and how you've managed pipeline performance in the past. This role is all about CRM ownership, so show them you can handle it!
✨Showcase Your Pipeline Success
Prepare specific examples of how you've driven qualified pipeline growth. Use metrics to back up your claims—numbers speak volumes! Highlight any successful campaigns that directly contributed to revenue outcomes.
✨Digital Engagement Mastery
Brush up on your knowledge of modern digital channels like LinkedIn, YouTube, and TikTok. Be ready to share strategies you've implemented for engaging audiences on these platforms and how they’ve impacted lead generation.
✨Align with Sales Teams
Demonstrate your ability to work closely with sales and commercial teams. Prepare to discuss how you’ve ensured high-quality lead handover and aligned marketing activities with sales objectives. Collaboration is key in this role!