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For Companies At a Glance
- Tasks: Drive B2B growth and demand generation through innovative marketing strategies.
- Company: Join TryHackMe, the fastest-growing online cyber security training platform.
- Benefits: Enjoy remote work, flexible hours, and a generous personal development budget.
- Other info: Collaborative culture with opportunities for career advancement and annual company retreats.
- Why this job: Make an impact in the booming cyber security field while growing your marketing skills.
- Qualifications: 3-6 years in B2B growth marketing, ideally in SaaS or tech.
The predicted salary is between 36000 - 60000 £ per year.
TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we've grown to more than 6 million community members and our growth isn’t slowing down.
TryHackMe is seeking a Growth Marketer (B2B) to drive acquisition, pipeline growth, and expansion across our business and enterprise segments. This role focuses on scaling demand and adoption across B2B audiences, working closely with Sales, Customer Marketing, Product Marketing, and Field Marketing to support go-to-market initiatives, customer expansion, and long-term growth.
The Growth Marketer (B2B) will own execution and optimisation across growth programs that support both new customer acquisition and existing customer engagement, ensuring marketing efforts are measurable, scalable, and aligned to revenue outcomes.
What You Will Do
- B2B Growth & Demand Generation
- Execute and optimise B2B growth programs to drive:
- Qualified pipeline
- Customer acquisition
- Expansion and cross-sell opportunities
- Support demand generation across:
- Account-based and segment-based campaigns
- Outbound-assisted growth motions
- Product-led and content-led acquisition paths
- Support customer marketing initiatives that drive:
- Product adoption
- Upsell and expansion
- Retention and advocacy
- Activate existing customers through campaigns and programs
- Support customer storytelling, case studies, and advocacy initiatives
- Help translate customer insights into scalable growth programs
- Support GTM execution for new B2B offerings and launches, including:
- Campaign setup and optimisation
- Channel execution and experimentation
- Performance tracking and iteration
- Track and report on growth performance across B2B initiatives:
- Pipeline contribution
- Conversion and velocity
- Program effectiveness
What You Will Bring
- Required
- 3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology
- Hands-on experience executing and optimising B2B growth programs
- Strong understanding of:
- B2B funnels
- Sales-assisted and product-led motions
- Experience partnering closely with Sales and Customer Marketing teams
- Data-driven mindset with comfort analysing performance and running experiments
- Strong communication and collaboration skills
- Experience in high-growth or scale-up environments
- Experience supporting customer expansion or lifecycle marketing programs
- Exposure to account-based marketing or segmentation strategies
- Familiarity with cybersecurity, technical, or developer-focused products
Benefits & Perks
- Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
- 100% Remote – Work from anywhere with at least 6 hours' overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We'll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn’t available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
- Application review
- Screening interview (30m)
- Scenario-based interview (60m)
- Co-founder interview (30m)
Growth Marketer in London employer: TryHackMe
Contact Detail:
TryHackMe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at TryHackMe. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your B2B growth marketing successes. This will help us see how you can drive results for our team.
✨Tip Number 3
Prepare for the interview by understanding our mission and values. We love candidates who align with our goal of making cyber security learning easier and more engaging.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Growth Marketer in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketer role. Highlight your B2B growth marketing experience and any relevant achievements that align with TryHackMe's mission. We want to see how you can contribute to our exciting journey!
Showcase Your Data Skills: Since this role is all about driving measurable outcomes, don’t forget to include examples of how you've used data to optimise campaigns in the past. We love a data-driven mindset, so let us know how you've analysed performance and made impactful decisions!
Be Authentic: When writing your application, let your personality shine through! We appreciate genuine candidates who are passionate about cyber security and growth marketing. Share your story and what excites you about joining TryHackMe – we’re all ears!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at TryHackMe
✨Know Your B2B Growth Strategies
Make sure you brush up on your B2B growth marketing strategies before the interview. Be ready to discuss specific campaigns you've executed and how they contributed to pipeline growth or customer acquisition. This shows that you understand the role and can hit the ground running.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've tracked performance metrics and optimised campaigns based on those insights. This will demonstrate your analytical skills and your ability to drive measurable results.
✨Collaborate Like a Pro
Since this role involves working closely with Sales and Customer Marketing, think of examples where you've successfully collaborated with other teams. Highlight how you aligned messaging and strategies to achieve common goals. This will show that you're a team player who can work well in a cross-functional environment.
✨Understand the Cybersecurity Landscape
Familiarise yourself with the basics of cybersecurity and the challenges businesses face in this space. Being able to speak knowledgeably about the industry will not only impress your interviewers but also show your genuine interest in the role and the company’s mission.