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- Tasks: Lead influencer and creator strategies to boost cybersecurity education.
- Company: Join TryHackMe, the fastest-growing online cybersecurity training platform.
- Benefits: Remote work, flexible hours, personal development budget, and annual retreats.
- Why this job: Make a real impact in cybersecurity while collaborating with top creators.
- Qualifications: 4-7+ years in growth marketing or influencer partnerships, ideally in tech or education.
- Other info: Be part of a mission-driven team with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Growth Marketing Manager (Influencer & Creator) role at TryHackMe. TryHackMe is the fastest‑growing online cybersecurity training platform. Our mission is to make learning and teaching cybersecurity easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 5 million community members and our growth isn’t slowing down!
What You Will Do
- Influencer & Creator Strategy
- Own TryHackMe’s influencer and creator growth strategy, with a focus on:
- Cybersecurity educators and trainers
- Practitioners and professionals
- Technical creators on YouTube, Twitch, LinkedIn, X, Reddit, and blogs
- Identify, recruit, and onboard creators aligned with TryHackMe’s mission, values, and audience
- Define creator tiers, engagement models, incentives, and lifecycle programs
- Plan and execute influencer‑led campaigns across:
- Educational content
- Tutorials, walkthroughs, and challenges
- Live streams, AMAs, and community activations
- Outreach, negotiation, contracts, and ongoing relationships
- Events, hackathons, CTFs, and community programs
- Define success metrics for influencer and creator programs, including:
- Traffic, sign‑ups, activation, and paid conversion
- Content performance and engagement
- Cost efficiency and ROI
- Partner with Brand and Content teams to align creator narratives with campaigns and launches
- Collaborate with Community to turn creators into long‑term advocates and leaders
- Share insights on audience behavior, content performance, and channel opportunities across the org
What You Will Bring
- Essential
- 4–7+ years experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS, tech, or education
- Proven experience building and scaling creator or influencer programs with measurable growth impact
- Strong understanding of creator platforms (YouTube, Twitch, LinkedIn, X, Reddit, etc.)
- Data‑driven mindset with experience tracking attribution, conversion, and ROI
- Excellent relationship management and negotiation skills
- Strong judgment around brand safety, authenticity, and long‑term creator value
- Desirable
- Experience in cybersecurity, developer tools, or technical education
- Familiarity with affiliate, referral, or ambassador‑style growth programs
- Experience working with community‑driven or PLG products
- Startup or scale‑up experience with comfort owning strategy end‑to‑end
- Creative, experimental mindset with a bias toward rapid iteration
Why Join TryHackMe
- Build a creator‑led growth engine rooted in trust and education
- Work with some of the most respected voices in cybersecurity and tech learning
- Own a high‑impact channel with clear growth and revenue influence
- Collaborate with brand, community, and product teams in a mission‑driven company
Benefits & Perks
- Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
- 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4‑hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn’t available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
- Application review
- Screening interview (30m)
- Scenario‑based interview (60m)
- Co‑founder interview (30m)
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Computer and Network Security
Referrals increase your chances of interviewing at TryHackMe by 2x. Join us to make cybersecurity learning impactful and engaging.
Growth Marketing Manager (Influencer & Creator) employer: TryHackMe
Contact Detail:
TryHackMe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager (Influencer & Creator)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at TryHackMe. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past influencer marketing successes. This will help us see how you can bring value to our team.
✨Tip Number 3
Be ready for the interview! Research TryHackMe’s mission and values, and think about how your experience aligns with our goals. We love candidates who are genuinely excited about what we do.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining the TryHackMe family.
We think you need these skills to ace Growth Marketing Manager (Influencer & Creator)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in influencer marketing and how it aligns with TryHackMe’s mission. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your past successes in growth marketing. Use metrics to demonstrate your impact, like increased traffic or conversion rates. We love numbers that tell a story!
Be Authentic: When writing your application, let your personality shine through! We value authenticity and want to know who you are beyond your professional experience. Share your passion for cybersecurity and how it drives your work.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at TryHackMe
✨Know Your Influencers
Before the interview, research influencers and creators in the cybersecurity space. Understand their content styles and how they align with TryHackMe’s mission. This will help you discuss potential partnerships and demonstrate your knowledge of the industry.
✨Showcase Your Data Skills
Be prepared to talk about your experience with tracking metrics and measuring growth impact. Bring examples of how you've defined success metrics in previous roles, especially in influencer marketing or partnerships. This will show that you have a data-driven mindset, which is crucial for this role.
✨Prepare for Scenario Questions
Expect scenario-based questions during the interview. Think about how you would approach onboarding a new creator or managing a campaign. Practising these scenarios can help you articulate your thought process and problem-solving skills effectively.
✨Emphasise Collaboration
This role requires cross-functional collaboration, so highlight your experience working with different teams. Share specific examples of how you've partnered with marketing, community, or product teams to achieve common goals. This will demonstrate your ability to work well in a team-oriented environment.