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For Companies At a Glance
- Tasks: Drive B2B growth and customer engagement through innovative marketing strategies.
- Company: Join TryHackMe, the fastest-growing online cyber security training platform.
- Benefits: Remote work, flexible hours, personal development budget, and annual company retreat.
- Why this job: Make a real impact in the booming field of cyber security marketing.
- Qualifications: 3-6 years in B2B growth marketing, ideally in SaaS or tech.
- Other info: Collaborative environment with opportunities for career advancement.
The predicted salary is between 28800 - 48000 £ per year.
Overview
TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6 million community members and our growth isn’t slowing down!
Role
TryHackMe is seeking a Growth Marketer (B2B) to drive acquisition, pipeline growth, and expansion across our business and enterprise segments. This role focuses on scaling demand and adoption across B2B audiences, working closely with Sales, Customer Marketing, Product Marketing, and Field Marketing to support go-to-market initiatives, customer expansion, and long-term growth. The Growth Marketer (B2B) will own execution and optimisation across growth programs that support both new customer acquisition and existing customer engagement, ensuring marketing efforts are measurable, scalable, and aligned to revenue outcomes.
What You Will Do
- B2B Growth & Demand Generation
- Execute and optimise B2B growth programs to drive:
- Qualified pipeline
- Customer acquisition
- Expansion and cross-sell opportunities
- Account-based and segment-based campaigns
- Outbound-assisted growth motions
- Product-led and content-led acquisition paths
- Support customer marketing initiatives that drive:
- Product adoption
- Upsell and expansion
- Retention and advocacy
- Activate existing customers through campaigns and programs
- Support customer storytelling, case studies, and advocacy initiatives
- Support GTM execution for new B2B offerings and launches, including:
- Campaign setup and optimisation
- Channel execution and experimentation
- Performance tracking and iteration
- Track and report on growth performance across B2B initiatives:
- Pipeline contribution
- Conversion and velocity
- Program effectiveness
Required
- 3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology
- Hands-on experience executing and optimising B2B growth programs
- Strong understanding of:
- B2B funnels
- Sales-assisted and product-led motions
Preferred
- Experience supporting customer expansion or lifecycle marketing programs
- Exposure to account-based marketing or segmentation strategies
- Familiarity with cybersecurity, technical, or developer-focused products
Benefits & Perks
- Salary – Compensation is based on location, seniority, interview performance, and market benchmarks.
- 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn’t available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
- Application review
- Screening interview (30m)
- Scenario-based interview (60m)
- Co-founder interview (30m)
Growth Marketer (B2B) employer: TryHackMe
Contact Detail:
TryHackMe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketer (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at TryHackMe. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your B2B growth marketing successes. This will give you an edge when discussing your experience.
✨Tip Number 3
Prepare for interviews by understanding TryHackMe's mission and values. Tailor your answers to show how you can contribute to their growth and customer engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Growth Marketer (B2B)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketer role. Highlight your B2B marketing experience and any relevant achievements that align with TryHackMe's mission and growth goals.
Showcase Your Data Skills: Since this role requires a data-driven mindset, don’t forget to mention any experience you have with analysing performance metrics or running experiments. We love seeing how you've used data to drive growth!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TryHackMe
✨Know Your B2B Growth Strategies
Make sure you brush up on the latest B2B growth marketing strategies, especially in the SaaS space. Be ready to discuss how you've executed and optimised growth programs in the past, and have specific examples at hand to showcase your experience.
✨Understand the Customer Journey
Familiarise yourself with the B2B customer journey and sales funnels. Be prepared to explain how you can drive customer acquisition and retention through targeted campaigns, and how you’ve partnered with sales teams to align messaging and strategies.
✨Data-Driven Mindset
Since this role requires a data-driven approach, come equipped with insights from your previous roles. Be ready to discuss how you've analysed performance metrics and what experiments you've run to optimise growth initiatives.
✨Collaborative Spirit
This position involves working closely with various teams, so highlight your collaboration skills. Share examples of how you've successfully partnered with sales, customer marketing, or product teams to achieve common goals and drive growth.