Remote Community & Events Marketing Lead in London
Remote Community & Events Marketing Lead

Remote Community & Events Marketing Lead in London

London Full-Time 50000 - 60000 £ / year (est.) Home office possible
TryHackMe Ltd

At a Glance

  • Tasks: Lead community growth and engagement across platforms like Reddit and Discord.
  • Company: Join TryHackMe, the fastest-growing online cybersecurity training platform.
  • Benefits: Enjoy remote work, flexible hours, and a generous personal development budget.
  • Why this job: Shape the future of cybersecurity education while building a vibrant community.
  • Qualifications: 3-5 years in community management, with a passion for tech and education.
  • Other info: Be part of a mission-driven team making a real-world impact.

The predicted salary is between 50000 - 60000 £ per year.

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 7+ million community members and our growth isn’t slowing down!

We’re looking for a Customer Marketing Manager, Community & Events to build, engage, and scale the TryHackMe community across learners, professionals, educators, and industry partners — both online and offline. At TryHackMe, community is not a side channel — it’s a core growth engine. Millions of learners start with us, but our goal is to turn curiosity into capability, capability into careers, and careers into long-term advocacy across the cybersecurity ecosystem.

In this role, you’ll own the day-to-day health of our community spaces (Reddit, Discord, and beyond), while also building structured programs for ambassadors, professionals, educators, and B2B audiences. You’ll help bring the community to life through events, partnerships, and advocacy initiatives that support brand, product adoption, and enterprise influence. Reporting to the Head of Marketing, you’ll act as the connective tissue between users, customers, partners, and internal teams — turning community insight into action.

What You Will Do

  • Community Growth & Engagement (B2C + B2B)
    • Own and execute a community growth and engagement strategy across Reddit, Discord, and emerging platforms (Telegram, WhatsApp, etc.)
    • Foster authentic, daily engagement by:
    • Answering questions
    • Sparking discussion
    • Highlighting community wins, progress, and success stories
  • Launch, moderate, and scale new community spaces, ensuring they are safe, inclusive, and aligned with TryHackMe’s voice and values
  • Develop clear community guidelines, moderation workflows, and escalation processes
  • Programs, Advocacy & Ambassadors
    • Build and scale community programs including:
    • Student and professional ambassadors
    • Educator and university champions
    • Power users and subject-matter advocates
  • Create structured advocacy paths — from active learner → contributor → leader → champion
  • Equip advocates with enablement resources: messaging, content, event kits, and playbooks
  • Events & Offline Community Activation
    • Plan and deliver offline and hybrid community initiatives, such as:
    • Local meetups and chapter-style events
    • University partnerships and workshops
    • Hackathons, CTFs, and community-led activations
  • Partner with Field Marketing, Brand, and Sales to support:
    • Industry events
    • Practitioner meetups
    • Professional and B2B-focused community experiences
  • Ensure events strengthen community loyalty while supporting broader GTM goals (brand, expansion, pipeline influence)
  • B2B, Professional & Partner Community
    • Support the growth of professional and enterprise-facing community segments, including:
    • Cybersecurity professionals and hiring managers
    • Educators and institutional partners
    • Industry and technology partners
  • Collaborate with Marketing, Sales, and Partnerships to:
    • Align community initiatives with GTM priorities
    • Support co-marketed events, webinars, and partner activations
    • Act as a feedback channel between community members and internal teams, surfacing insights that inform product, messaging, and roadmap decisions
  • Measurement, Insight & Strategy
    • Define and track community health metrics:
    • Engagement, retention, advocacy, sentiment, and growth
  • Report on community-driven impact across:
    • Brand awareness
    • Product adoption
    • Event performance and influence
  • Champion community insights internally, ensuring the voice of learners and professionals informs company strategy
  • What You Will Bring

    • Essential
    • 3–5+ years of experience in community management, ideally in tech, cybersecurity, SaaS, or STEM education
    • Hands-on experience managing and growing communities on Discord, Reddit, or similar platforms
    • Strong instinct for brand voice, tone, and consistency
    • Excellent written and verbal communication skills — engaging, empathetic, and clear
    • Passion for cybersecurity, technology, or education — you’re curious and excited to learn
    • Experience using data and qualitative insight to assess community health and engagement
  • Desirable
    • Experience building or scaling structured community or advocacy programs
    • Exposure to B2B, professional, or partner-facing communities
    • Event planning experience (meetups, hackathons, workshops, or conferences)
    • Familiarity with community analytics, moderation tooling, or social listening platforms
    • Startup or scale-up experience — comfortable owning ambiguity and building from scratch
    • Creative, experimental mindset with a bias toward action and iteration

    Why Join TryHackMe

    • Own a community that genuinely shapes the future of cybersecurity education and careers
    • Build programs that span learners → professionals → enterprises
    • Work cross-functionally with Marketing, Product, Sales, and Partnerships
    • Scale a global, mission-driven community with real-world impact

    Benefits & Perks

    • Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
    • 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
    • Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
    • Tools – A dedicated work laptop + accessories you need.
    • Swag Pack – Start your TryHackMe journey with branded swag.
    • Personal Development – £2,500 annual training budget for certifications and more.
    • Company Retreat – Annual retreat, fully paid for by TryHackMe.
    • Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
    • Health Insurance – Provided if public healthcare isn’t available in your country.
    • Enhanced Maternity & Paternity – Above statutory requirements.
    • 401k / Pension – Easy retirement saving with company contributions.

    Please note: At this time, we are unable to provide visa sponsorship.

    Hiring Process

    • Application review
    • Screening interview (30m)
    • Scenario-based interview (60m)
    • Co-founder interview (30m)

    Remote Community & Events Marketing Lead in London employer: TryHackMe Ltd

    At TryHackMe, we pride ourselves on being an exceptional employer that champions community engagement and personal growth in the fast-paced world of cybersecurity. Our remote work culture offers flexibility with a focus on collaboration, allowing you to thrive while making a meaningful impact on learners and professionals alike. With generous benefits including a substantial training budget, annual retreats, and a commitment to employee well-being, joining our team means becoming part of a mission-driven community that values your contributions and supports your career journey.
    TryHackMe Ltd

    Contact Detail:

    TryHackMe Ltd Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Remote Community & Events Marketing Lead in London

    ✨Tip Number 1

    Get to know the community! Dive into Reddit, Discord, and other platforms where TryHackMe hangs out. Engage with members, ask questions, and share your thoughts. This will not only help you understand the vibe but also show your genuine interest in the role.

    ✨Tip Number 2

    Show off your event planning skills! Think about some cool community initiatives or events you could bring to life. Whether it’s a local meetup or a virtual hackathon, having ideas ready can really impress us during the interview.

    ✨Tip Number 3

    Be prepared to discuss community metrics! Brush up on how to measure engagement and retention. We love data-driven insights, so come armed with examples of how you've used metrics to grow a community in the past.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the TryHackMe family!

    We think you need these skills to ace Remote Community & Events Marketing Lead in London

    Community Management
    Engagement Strategy
    Event Planning
    Communication Skills
    Data Analysis
    Brand Voice Consistency
    Moderation Workflows
    Advocacy Program Development
    Collaboration with Marketing and Sales
    Familiarity with Discord and Reddit
    Analytical Skills
    Passion for Cybersecurity
    Experience in B2B Community Growth
    Creative Mindset

    Some tips for your application 🫡

    Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for community and events. Make it engaging and relatable!

    Tailor Your Application: Make sure to customise your application to fit the role. Highlight your experience with community management and any relevant skills that align with what we’re looking for. Show us why you’re the perfect fit for TryHackMe!

    Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Whether it’s growing a community or running an event, we want to hear about the impact you’ve made. Numbers and examples can really make your application stand out.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at TryHackMe!

    How to prepare for a job interview at TryHackMe Ltd

    ✨Know Your Community Platforms

    Familiarise yourself with Reddit, Discord, and any emerging platforms like Telegram or WhatsApp. Understand their unique cultures and how to engage users effectively. This will show that you’re not just a candidate but someone who genuinely understands the community landscape.

    ✨Showcase Your Passion for Cybersecurity

    Be ready to discuss your enthusiasm for cybersecurity and education. Share personal stories or experiences that highlight your curiosity and commitment to the field. This passion can set you apart from other candidates.

    ✨Prepare for Scenario-Based Questions

    Expect scenario-based questions that assess your problem-solving skills in community management. Think of examples where you've successfully engaged a community or resolved conflicts. Use the STAR method (Situation, Task, Action, Result) to structure your answers.

    ✨Highlight Your Data-Driven Approach

    Demonstrate your ability to use data and insights to measure community health and engagement. Be prepared to discuss metrics you've tracked in previous roles and how they informed your strategies. This shows you can align community initiatives with broader business goals.

    Remote Community & Events Marketing Lead in London
    TryHackMe Ltd
    Location: London

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