At a Glance
- Tasks: Drive B2B growth and customer engagement through innovative marketing strategies.
- Company: Join TryHackMe, the leading online cyber security training platform with a vibrant community.
- Benefits: Enjoy remote work, flexible hours, personal development budget, and annual company retreats.
- Other info: Work remotely with a dynamic team and enjoy excellent career growth opportunities.
- Why this job: Be part of a fast-growing team making cyber security learning accessible and engaging.
- Qualifications: 3-6 years in B2B growth marketing, ideally in SaaS or tech, with strong analytical skills.
The predicted salary is between 50000 - 60000 € per year.
TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we've grown to more than 6 million community members and our growth isn't slowing down!
The Role
TryHackMe is seeking a Growth Marketer (B2B) to drive acquisition, pipeline growth, and expansion across our business and enterprise segments. This role focuses on scaling demand and adoption across B2B audiences, working closely with Sales, Customer Marketing, Product Marketing, and Field Marketing to support go-to-market initiatives, customer expansion, and long-term growth. The Growth Marketer (B2B) will own execution and optimisation across growth programs that support both new customer acquisition and existing customer engagement, ensuring marketing efforts are measurable, scalable, and aligned to revenue outcomes.
What You Will Do
- B2B Growth & Demand Generation
- Execute and optimise B2B growth programs to drive:
- Qualified pipeline
- Customer acquisition
- Expansion and cross-sell opportunities
- Support demand generation across:
- Account-based and segment-based campaigns
- Outbound-assisted growth motions
- Product-led and content-led acquisition paths
- Partner with Sales to align targeting, messaging, and activation strategy
- Customer Marketing Enablement & Expansion
- Support customer marketing initiatives that drive:
- Product adoption
- Upsell and expansion
- Retention and advocacy
- Partner with Customer Marketing & Community to:
- Activate existing customers through campaigns and programs
- Support customer storytelling, case studies, and advocacy initiatives
- Help translate customer insights into scalable growth programs
- Support GTM execution for new B2B offerings and launches, including:
- Campaign setup and optimisation
- Channel execution and experimentation
- Performance tracking and iteration
- Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels
- Ensure B2B growth programs are aligned with sales motions and customer lifecycle stages
- Track and report on growth performance across B2B initiatives:
- Pipeline contribution
- Conversion and velocity
- Program effectiveness
- Ensure programs are measurable and tied to clear business outcomes
- Share insights and recommendations across Growth, Sales, and Marketing leadership
What You Will Bring
- Required
- 3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology
- Hands-on experience executing and optimising B2B growth programs
- Strong understanding of:
- B2B funnels
- Sales-assisted and product-led motions
- Experience partnering closely with Sales and Customer Marketing teams
- Data-driven mindset with comfort analysing performance and running experiments
- Strong communication and collaboration skills
- Experience in high-growth or scale-up environments
- Preferred
- Experience supporting customer expansion or lifecycle marketing programs
- Exposure to account-based marketing or segmentation strategies
- Familiarity with cybersecurity, technical, or developer-focused products
Benefits & Perks
- Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
- 100% Remote – Work from anywhere with at least 6 hours' overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We'll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn't available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
- Application review
- Screening interview (30m)
- Scenario-based interview (60m)
- Co-founder interview (30m)
Growth Marketer (B2B) in London employer: TryHackMe Ltd
TryHackMe is an exceptional employer that champions a flexible and inclusive work culture, allowing employees to thrive in a fully remote environment with flexible hours. With a strong focus on personal development, including a generous annual training budget, and unique perks like company retreats and health insurance, we empower our team members to grow alongside our rapidly expanding community of over 6 million users in the cyber security space.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketer (B2B) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant online communities. The more connections we make, the better our chances of landing that Growth Marketer role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your B2B growth marketing successes. This will help us stand out and demonstrate our hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by researching TryHackMe and understanding their mission. We should be ready to discuss how our experience aligns with their goals and how we can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our approach based on the specific needs outlined in the job description.
We think you need these skills to ace Growth Marketer (B2B) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketer role. Highlight your B2B marketing experience and any relevant achievements that align with our mission at TryHackMe.
Showcase Your Data Skills:We love a data-driven mindset! Include examples of how you've used data to optimise growth programs in your previous roles. This will show us you can measure success and drive results.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We want to see your personality shine through while still being professional!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at TryHackMe Ltd
✨Know Your B2B Growth Strategies
Before the interview, brush up on your knowledge of B2B growth marketing strategies. Be ready to discuss specific campaigns you've executed and how they contributed to pipeline growth or customer acquisition. This shows you understand the role and can hit the ground running.
✨Align with Sales and Customer Marketing
Since this role involves close collaboration with Sales and Customer Marketing, think of examples where you've successfully partnered with these teams. Prepare to share how you aligned messaging and activation strategies to drive results, as this will demonstrate your teamwork skills.
✨Data-Driven Mindset is Key
Be prepared to talk about how you've used data to inform your marketing decisions. Bring examples of how you've tracked performance metrics and optimised campaigns based on insights. This will highlight your analytical skills and show that you're results-oriented.
✨Show Passion for Cybersecurity
TryHackMe is all about making cybersecurity accessible, so express your enthusiasm for the field. Share any relevant experiences or projects related to cybersecurity, even if they're personal. This will help you connect with the company's mission and culture.
