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For Companies At a Glance
- Tasks: Lead influencer and creator strategies to drive growth for TryHackMe's cyber security platform.
- Company: Join the fastest-growing online cyber security training platform with a vibrant community.
- Benefits: Enjoy remote work, flexible hours, and a generous personal development budget.
- Why this job: Make a real impact in the cyber security space while collaborating with top creators.
- Qualifications: 4-7+ years in growth marketing or influencer partnerships, ideally in tech or education.
- Other info: Be part of a mission-driven team with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6+ million community members and our growth isn’t slowing down!
The Role
We’re looking for a Growth Marketing Manager (Influencer & Creator) to build and scale TryHackMe’s influencer and creator-led growth engine. At TryHackMe, trust and credibility matter. Our most effective growth comes from educators, practitioners, creators, and builders who genuinely use and believe in our platform. In this role, you’ll own the strategy and execution of influencer, creator, and affiliate-style programs that drive awareness, user acquisition, and long-term adoption. You’ll work closely with Brand, Content, Community, and Product Marketing to turn creators into authentic advocates — and advocacy into measurable growth. Reporting to the Head of Marketing.
What You Will Do
- Influencer & Creator Strategy
- Own TryHackMe’s influencer and creator growth strategy, with a focus on:
- Cybersecurity educators and trainers
- Practitioners and professionals
- Technical creators on YouTube, Twitch, LinkedIn, X, Reddit, and blogs
- Plan and execute influencer-led campaigns across:
- Educational content
- Tutorials, walkthroughs, and challenges
- Live streams, AMAs, and community activations
- Outreach, negotiation, contracts, and ongoing relationships
- Events, hackathons, CTFs, and community programs
- Define success metrics for influencer and creator programs, including:
- Traffic, sign-ups, activation, and paid conversion
- Content performance and engagement
- Cost efficiency and ROI
- Partner with Brand and Content teams to align creator narratives with campaigns and launches
- Collaborate with Community to turn creators into long-term advocates and leaders
- Share insights on audience behavior, content performance, and channel opportunities across the org
What You Will Bring
- Essential
- 4–7+ years experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS, tech, or education
- Proven experience building and scaling creator or influencer programs with measurable growth impact
- Strong understanding of creator platforms (YouTube, Twitch, LinkedIn, X, Reddit, etc.)
- Data-driven mindset with experience tracking attribution, conversion, and ROI
- Excellent relationship management and negotiation skills
- Strong judgment around brand safety, authenticity, and long-term creator value
- Experience in cybersecurity, developer tools, or technical education
- Familiarity with affiliate, referral, or ambassador-style growth programs
- Experience working with community-driven or PLG products
- Startup or scale-up experience with comfort owning strategy end-to-end
- Creative, experimental mindset with a bias toward rapid iteration
Why Join TryHackMe
- Build a creator-led growth engine rooted in trust and education
- Work with some of the most respected voices in cybersecurity and tech learning
- Own a high-impact channel with clear growth and revenue influence
- Collaborate with brand, community, and product teams in a mission-driven company
Benefits & Perks
- Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
- 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn’t available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
- Application review
- Screening interview (30m)
- Scenario-based interview (60m)
- Co-founder interview (30m)
Growth Marketing Manager (Influencer & Creator) employer: TryHackMe Ltd
Contact Detail:
TryHackMe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager (Influencer & Creator)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who are already influencers or creators. A friendly message on LinkedIn can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past work and achievements in growth marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like TryHackMe, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Stay updated on trends! Follow industry news and engage with content related to influencer marketing and cybersecurity. This will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Growth Marketing Manager (Influencer & Creator)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in influencer marketing and how it aligns with TryHackMe’s mission. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your past successes in growth marketing. Use metrics to demonstrate your impact, like increased user acquisition or successful campaigns. We love numbers that tell a story!
Be Authentic: At TryHackMe, we value trust and authenticity. Let your personality shine through in your application. Share why you’re passionate about cybersecurity and how you can contribute to our community-driven approach. We’re looking for genuine advocates!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at TryHackMe Ltd
✨Know Your Influencers
Before the interview, research influencers and creators in the cybersecurity space. Understand their content style, audience engagement, and how they align with TryHackMe’s mission. This will show your genuine interest and help you discuss potential strategies.
✨Showcase Your Data Skills
Be prepared to discuss how you've tracked attribution, conversion, and ROI in previous roles. Bring specific examples of campaigns you've managed and the measurable impact they had. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Prepare for Collaboration Questions
Since this role involves cross-functional collaboration, think of examples where you've successfully worked with different teams. Be ready to explain how you’ve turned insights into actionable strategies that benefited the overall marketing goals.
✨Emphasise Authenticity
Given the importance of trust and credibility at TryHackMe, be ready to discuss how you ensure authenticity in influencer partnerships. Share your thoughts on maintaining brand safety while fostering genuine relationships with creators.