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For Companies At a Glance
- Tasks: Drive B2B growth and customer engagement through innovative marketing strategies.
- Company: Join TryHackMe, the leading online cyber security training platform with a vibrant community.
- Benefits: Enjoy remote work, flexible hours, and a generous personal development budget.
- Why this job: Be part of a fast-growing team making cyber security learning accessible and fun.
- Qualifications: 3-6 years in B2B growth marketing, ideally in tech or SaaS.
- Other info: Collaborative environment with opportunities for career advancement and annual company retreats.
The predicted salary is between 36000 - 60000 £ per year.
TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6 million community members and our growth isn’t slowing down!
The Role
TryHackMe is seeking a Growth Marketer (B2B) to drive acquisition, pipeline growth, and expansion across our business and enterprise segments. This role focuses on scaling demand and adoption across B2B audiences, working closely with Sales, Customer Marketing, Product Marketing, and Field Marketing to support go-to-market initiatives, customer expansion, and long-term growth. The Growth Marketer (B2B) will own execution and optimisation across growth programs that support both new customer acquisition and existing customer engagement, ensuring marketing efforts are measurable, scalable, and aligned to revenue outcomes.
What You Will Do
- B2B Growth & Demand Generation
- Execute and optimise B2B growth programs to drive:
- Qualified pipeline
- Customer acquisition
- Expansion and cross-sell opportunities
- Support demand generation across:
- Account-based and segment-based campaigns
- Outbound-assisted growth motions
- Product-led and content-led acquisition paths
- Support customer marketing initiatives that drive:
- Product adoption
- Upsell and expansion
- Retention and advocacy
- Activate existing customers through campaigns and programs
- Support customer storytelling, case studies, and advocacy initiatives
- Support GTM execution for new B2B offerings and launches, including:
- Campaign setup and optimisation
- Channel execution and experimentation
- Performance tracking and iteration
- Track and report on growth performance across B2B initiatives:
- Pipeline contribution
- Conversion and velocity
- Program effectiveness
What You Will Bring
- Required
- 3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology
- Hands-on experience executing and optimising B2B growth programs
- Strong understanding of:
- B2B funnels
- Sales-assisted and product-led motions
- Experience partnering closely with Sales and Customer Marketing teams
- Data-driven mindset with comfort analysing performance and running experiments
- Strong communication and collaboration skills
- Experience in high-growth or scale-up environments
- Experience supporting customer expansion or lifecycle marketing programs
- Exposure to account-based marketing or segmentation strategies
- Familiarity with cybersecurity, technical, or developer-focused products
Benefits & Perks
- Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
- 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn’t available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
Please note: At this time, we are unable to provide visa sponsorship.
Hiring Process
- Application review
- Screening interview (30m)
- Scenario-based interview (60m)
- Co-founder interview (30m)
Growth Marketer (B2B) employer: TryHackMe Ltd
Contact Detail:
TryHackMe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketer (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at TryHackMe. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your B2B growth marketing successes. This will help us see how you can drive results for our team.
✨Tip Number 3
Prepare for interviews by understanding our mission and values. Tailor your answers to show how your experience aligns with what we do at TryHackMe. We love candidates who are passionate about cyber security!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you're genuinely interested in joining our team.
We think you need these skills to ace Growth Marketer (B2B)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketer role. Highlight your experience in B2B growth marketing and how it aligns with our mission at TryHackMe. We want to see how you can drive acquisition and pipeline growth!
Showcase Your Data Skills: Since we’re all about data-driven decisions, don’t forget to mention your analytical skills. Share examples of how you've tracked performance and optimised campaigns in the past. This will show us you’re ready to dive into the numbers!
Be Authentic: Let your personality shine through in your application! We value strong communication and collaboration skills, so feel free to share your unique approach to teamwork and how you’ve partnered with sales and marketing teams before.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at TryHackMe Ltd
✨Know Your B2B Growth Strategies
Make sure you brush up on the latest B2B growth marketing strategies, especially in the SaaS space. Be ready to discuss how you've executed and optimised growth programs in the past, and have specific examples at hand to showcase your experience.
✨Align with Sales and Customer Marketing
Understand the importance of collaboration with Sales and Customer Marketing teams. Prepare to talk about how you've partnered with these departments in previous roles to drive customer acquisition and retention, and be ready to share any successful campaigns you've worked on together.
✨Data-Driven Mindset is Key
Since this role requires a strong analytical approach, come prepared with insights from your past experiences. Be ready to discuss how you've tracked performance metrics and used data to inform your marketing decisions, as well as any experiments you've run to optimise growth.
✨Showcase Your Communication Skills
Effective communication is crucial in this role. Think of examples where you've successfully conveyed complex ideas to different stakeholders or collaborated on cross-functional projects. Highlight your ability to adapt your messaging for various audiences, especially in a tech-focused environment.