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For Companies At a Glance
- Tasks: Lead community engagement and marketing strategies for electric car clubs across Wales.
- Company: Join TrydaNi, a Community Benefit Society focused on sustainable transport solutions.
- Benefits: Flexible/remote work options with a competitive salary of £40k FTE.
- Why this job: Be part of a mission-driven team making a positive social impact in local communities.
- Qualifications: Management experience and a passion for social enterprise and sustainability are essential.
- Other info: Fluency in Welsh is a plus; candidates must submit a creative social media post as part of the application.
The predicted salary is between 24000 - 33600 £ per year.
Job Description
About TrydaNi
TrydaNi is developing a network of electric car clubs across Wales. We are a Community Benefit Society funded by the Lottery and Welsh Government.
Members join their local club via our app or website, and can then access all vehicles in our network.
We’ve spent the past two years refining our service and deploying technology (developed by our European cooperative partners, The Mobility Factory). We’re now starting to expand the network and increase usage of existing vehicles.
Role Overview
- TrydaNi’s Chief Community Officer (CCO) will be the driving force behind our community engagement, growth and marketing strategy.
- Your objective is to ensure that our community thrives and becomes an engine of word-of-mouth growth as we expand.
- You will develop a close understanding of our members (and potential members) to ensure that we are meeting their needs, and that they understand the service we are providing.
- You will help lead our team alongside the CEO and will occasionally be required to deputise for the CEO for short periods.
Who we are looking for
- We’re looking for a self-motivated individual who is confident thinking strategically as well as being available to meet the needs of our team and other stakeholders (including TrydaNi’s board of directors). The right candidate will be creative and optimistic but not afraid to assert themselves when required. Prior management experience is vital, and we welcome clearly articulated views on management best practices.
- You should have a passion for social enterprise and sustainability initiatives, ideally with direct experience within a social/non-profit enterprise. You should also acknowledge that one of TrydaNi’s core objectives is to achieve financial sustainability and be ready to prioritise activity that increases income.
Key Responsibilities
- Develop strategies to engage with local communities across Wales
- Understand TrydaNi’s technology setup and develop healthy feedback loops with users
- Design and implement an effective growth strategy underpinned by appropriate KPIs
- Lead member engagement and communication initiatives (e.g. setting guidelines for communicating via email and WhatsApp)
- Build and manage relationships with community partners as we expand
- Lead member recruitment and retention strategies to build an engaged user base
Required Experience/Skills
- Excellent written and verbal communication skills
- Proven ability to understand and articulate user needs, ideally in relation to technology product adoption
- Experience developing and executing marketing strategy (ideally including via paid advertising channels)
- Proven management experience
- Proficiency in using digital platforms (such as WhatsApp and Instagram) for community engagement
- Familiarity with the cultural and social landscapes of Wales including knowledge of the Welsh language (fluency preferable but not required)
- Meets all the requirements in our terms and conditions to become a TrydaNi member
Application Process
Candidates are invited to submit a CV and cover letter detailing their relevant experience and motivation for applying. In the email or cover letter please respond to the following brief:
- After learning about our services via our website, write a short paragraph of text suitable for sharing on social media (e.g. Facebook, Instagram, WhatsApp) including whatever content/images you feel are appropriate.
- The content should explain the benefits of the service with the intention of getting new members to sign up but does not need to conform to a typical “advert” format. Explain which audiences you are trying to reach and why, and how you would go about reaching them (assume access to a reasonable budget).
- The content should feature English and Welsh (any mistakes in auto-translated text will be overlooked).
- Shortlisted candidates will be invited to interview (either in person or online depending on location).
Salary: £40k FTE (pro-rated)
Location: Flexible/remote but at least 1 day/week in Machynlleth (alongside CEO)
Chief Community officer employer: TrydaNi
Contact Detail:
TrydaNi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Community officer
✨Tip Number 1
Familiarize yourself with the local communities in Wales. Understanding their unique needs and preferences will help you tailor your approach to community engagement, making you a more attractive candidate for the Chief Community Officer role.
✨Tip Number 2
Showcase your experience in social enterprise and sustainability initiatives during your interactions. Highlighting your passion and relevant background will resonate well with TrydaNi's mission and values.
✨Tip Number 3
Prepare to discuss specific strategies for member recruitment and retention. Think about innovative ways to engage users through digital platforms like WhatsApp and Instagram, as these skills are crucial for the role.
✨Tip Number 4
Be ready to articulate your management philosophy and best practices. Since prior management experience is vital, demonstrating your leadership style and how it aligns with TrydaNi's goals will set you apart from other candidates.
We think you need these skills to ace Chief Community officer
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Chief Community Officer position at TrydaNi. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your motivation for applying and how your background in community engagement and social enterprise makes you a great fit. Be sure to mention any relevant experience that showcases your management skills and strategic thinking.
Create Engaging Social Media Content: As part of your application, write a short paragraph suitable for social media that highlights the benefits of TrydaNi's service. Make it engaging and consider your target audience. Use both English and Welsh to demonstrate your understanding of the local culture.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter. Check for any grammatical errors or typos, and ensure that your documents are well-structured and easy to read. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at TrydaNi
✨Understand the Community Focus
Make sure to demonstrate your understanding of community engagement and how it relates to TrydaNi's mission. Be prepared to discuss specific strategies you would implement to foster community growth and member retention.
✨Showcase Your Management Experience
Highlight your prior management experience and articulate your views on best practices in leadership. Be ready to provide examples of how you've successfully led teams and engaged with stakeholders in the past.
✨Familiarize Yourself with the Technology
Since TrydaNi relies on technology for its services, show that you have a grasp of their tech setup. Discuss how you would create feedback loops with users to enhance their experience and improve service delivery.
✨Prepare for Marketing Strategy Discussion
Be ready to talk about your experience in developing and executing marketing strategies, especially through digital platforms. Think about how you would leverage social media to attract new members and engage existing ones.
