At a Glance
- Tasks: Join our SEM team to optimise paid search strategies and leverage AI for data analysis.
- Company: Tripadvisor Group, a leader in travel experiences and innovative technology.
- Benefits: Flexible work options, competitive pay, tuition assistance, and travel perks.
- Other info: Collaborative culture focused on learning, innovation, and employee well-being.
- Why this job: Make a real impact on global travel marketing while growing your skills in a dynamic environment.
- Qualifications: Degree in a quantitative field and 2+ years in data analytics, preferably in digital marketing.
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
We are looking for a Senior Search Analyst to work on data-led analytical elements of our paid search program. You will be part of a dynamic and innovative team where autonomous decision-making, self-motivation and flexible thinking is encouraged. You will play a crucial role in shaping the future success of the company.
About the role
In this role you will join the Search Engine Marketing (SEM) bidding team, who own and manage the data-led systems that ensure we’re making the most out of our paid search advertising spend. Your contribution will have a direct impact on paid search bidding strategies, optimizing existing automated systems and using data to help identify new opportunities or problem areas in paid search marketing. You will work in collaboration with the wider SEM team, Data Science and Data Engineering teams to actively measure and manage the performance and optimization of our paid search program across UK & FIGS markets. Furthermore, you will help the team adopt AI. This means finding real-world applications for AI tools to make our systems run faster, improve the quality of our data analysis and uncover deeper analytical insights.
What You’ll Do
- Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue.
- Seek out and implement improvements to our existing automated paid marketing systems.
- Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
- Apply analytical techniques to measure the true return of our SEM spend.
- Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
- Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans.
- Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights and streamline workflows.
- Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance.
Skills & Experience
- Bachelor's degree in Business / Maths / Statistics or a related quantitative field.
- 2+ years experience working in a data analytics position, preferably in a digital marketing environment.
- Ability to turn complex data into compelling storytelling and actionable recommendations.
- Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures.
- Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis.
- Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data and bidding.
- Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making.
- Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail.
- Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
- Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus.
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
Senior Analyst, SEM Bidding employer: TryApplyNow
Tripadvisor is an exceptional employer that fosters a dynamic and innovative work culture, encouraging autonomy and flexible thinking. With a strong focus on employee growth, we offer competitive compensation, remote-friendly collaboration, and generous benefits including tuition assistance and travel perks, all designed to support your personal and professional development. Join us in shaping the future of travel while enjoying a healthy work-life balance in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst, SEM Bidding
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Senior Analyst, SEM Bidding
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TryApplyNow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at TryApplyNow
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✨Know Your Digital Tools Inside Out
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
