At a Glance
- Tasks: Manage and optimise paid media campaigns across various platforms to drive performance.
- Company: Join TruTravels, a purpose-led travel brand focused on creating meaningful experiences.
- Benefits: Enjoy a culture that celebrates growth, creativity, and real ownership.
- Other info: Diversity and inclusion are at our core; all backgrounds are encouraged to apply.
- Why this job: Be part of a team that challenges the norm and makes a positive impact.
- Qualifications: 3+ years in paid media with a strong understanding of performance marketing.
The predicted salary is between 35000 - 45000 € per year.
Why Join Tru? TruTravels exists to create experiences that go beyond the ordinary, for both our travellers and our team. We’re a fast-moving, purpose-led travel brand focused on building a lifestyle brand, not just selling tours. We believe travel should create connection, challenge perspectives and positively impact the world around us.
At Tru, you’ll find:
- Real ownership and accountability
- A team that genuinely cares
- Space to test ideas and move fast
- High standards without corporate nonsense
- A culture that celebrates growth, creativity and ambition
- A business trying to evolve, innovate and challenge the norm
We care deeply about performance, but we also care about people, culture and purpose. Through our People & Planet Promise, we’re committed to creating meaningful impact for the communities we visit and reducing our impact on the planet. If you want to help build something ambitious with a team that doesn’t do average, this could be the role for you.
What You’ll Be Responsible For
Paid Media Performance
- Own the day-to-day management and optimisation of paid media campaigns across Meta, Google, TikTok and other acquisition platforms.
- Monitor and improve key commercial metrics including ROAS, CPA, CTR, CVR and contribution to Sales Production.
- Manage media budgets effectively to maximise efficiency and scale.
- Identify opportunities to improve performance through targeting, creative, landing pages, messaging and funnel optimisation.
- Support forecasting, pacing and budget allocation across channels.
- Work closely with the Creative and Content teams to build platform-native campaigns that drive Community, Consideration or Conversion.
- Help shape creative briefs using performance insights and customer behaviour data.
- Ensure content and campaigns are commercially effective, not just visually engaging.
- Feed learnings back into content strategy and creative production.
- Build a culture of experimentation and continuous improvement.
- Run A/B tests across audiences, creatives, messaging, landing pages and funnel journeys.
- Identify 1% improvements that compound into meaningful business impact over time.
- Support CRO initiatives alongside the UX/CRO Lead.
Reporting & Commercial Visibility
- Deliver clear weekly and monthly reporting focused on actionable insight, not vanity metrics.
- Translate performance data into commercial recommendations and next actions.
- Work closely with leadership to provide visibility on performance, opportunities and risks.
- Help improve attribution, tracking and marketing measurement across the business.
Audience & Growth Development
- Support audience diversification and customer acquisition strategies across different markets and demographics.
- Explore new growth opportunities, channels and platform trends.
- Help Tru build stronger owned audience capability and reduce reliance on external platforms over time.
About You
We care more about mindset, curiosity and commercial thinking than ticking every single box. We’re looking for someone who brings:
- 3+ years experience managing paid media campaigns across Meta and Google Ads, either in-house or agency side.
- Strong understanding of performance marketing, attribution and digital funnels.
- Experience working with ecommerce, travel, lifestyle or consumer brands is a bonus.
- Comfortable working with reporting tools, analytics platforms and performance dashboards.
- Experience working closely with creative teams and feeding performance insights into content strategy.
Skills & Mindset
- Commercially minded — you understand that marketing exists to drive business performance.
- Analytical and data-driven, but still creative in your thinking.
- Proactive, accountable and solutions-focused.
- Comfortable working in a fast-paced scale‑up environment.
- Strong communication skills with the ability to explain performance clearly and simply.
- Curious about trends, platforms, AI and how modern brands grow.
- Obsessed with improvement and finding smarter ways to work.
Capabilities You’ll Build & Demonstrate
In this role, you’ll develop and demonstrate capability across:
- Performance Marketing
- Commercial Thinking orientation
- Audience Growth Strategy
- Data & Analytics
- Campaign Planning
- Cross-Functional Collaboration
- Creative Performance Strategy
- Problem Solving
- Ownership & Accountability
Our Values
At Tru, our values shape how we work, lead and grow:
- For The Benefit Of All
- We Are Family
If those values resonate with you, you’ll probably feel at home here. We’re All About Diversity, Inclusion, Belonging and Fair Opportunity: We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds. We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive.
If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply: Send your CV and motivation letter to us. If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
Paid Media Specialist in London employer: TruTravels
TruTravels is an exceptional employer that prioritises both personal and professional growth within a vibrant, purpose-driven culture. As a Paid Media Specialist, you'll enjoy real ownership of your projects, the freedom to innovate, and a supportive team that values creativity and ambition. With a commitment to making a positive impact on communities and the environment, TruTravels offers a unique opportunity to contribute to meaningful travel experiences while advancing your career in a fast-paced, dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in London
✨Tip Number 1
Get to know the company inside out! Research TruTravels' values, mission, and recent campaigns. This way, when you get that interview, you can show them you're not just another candidate but someone who genuinely cares about their purpose.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Tru. Personal connections can make all the difference!
✨Tip Number 3
Prepare for your interview by practising common questions related to paid media and performance marketing. Think about how you can showcase your analytical skills and creativity in real-world scenarios. We want to see how you think!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to something special.
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Show Your Passion for Travel:When writing your application, let your love for travel shine through! Share experiences that highlight how travel has impacted you and why you want to be part of a brand that creates meaningful connections.
Be Data-Driven:Since the role is all about performance marketing, make sure to include specific metrics or results from your past campaigns. We want to see how you've used data to drive success in your previous roles!
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor your application to reflect the skills and experiences that align with what we’re looking for. Highlight your experience with paid media and how it relates to our mission at Tru.
Keep It Clear and Concise:We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon. Remember, we want to understand your journey without any fluff!
How to prepare for a job interview at TruTravels
✨Know Your Numbers
As a Paid Media Specialist, you'll need to be comfortable with metrics like ROAS, CPA, and CTR. Brush up on these key performance indicators before your interview. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Show Your Creative Side
TruTravels values creativity alongside performance. Prepare examples of how you've collaborated with creative teams to develop campaigns that not only look good but also drive results. Think about how you can bring fresh ideas to the table.
✨Demonstrate Your Curiosity
The company is looking for someone who is curious about trends and platforms. Be prepared to discuss recent developments in paid media and how they could impact the travel industry. Show them you're not just about numbers, but also about staying ahead of the curve.
✨Emphasise Collaboration
Since you'll be working closely with various teams, highlight your experience in cross-functional collaboration. Share specific instances where your teamwork led to successful campaign outcomes, and how you can contribute to building a culture of experimentation at Tru.
