Head of Growth Strategy & Marketing Operations in Kingston upon Thames

At TruTravels, one of our core values is that “We Don’t Do Average” and that includes how we grow. We’re looking for a Head of Growth Strategy & Marketing Operations to help sharpen our growth engine and turn strategy into consistent growth performance. This role sits right at the heart of the business, connecting market insight, commercial strategy, marketing execution, and performance delivery. This is not a “strategy on slides” role. It’s a hands-on role for someone who loves clarity, pace, accountability and making the numbers move. You’ll help define where Tru should play and how we win, then build the operating rhythm, plans, and performance visibility to make it happen across our direct digital and contact centre channels.

Why Join Tru? TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a place where you can do work that matters, be part of a genuine community, and help build something that doesn’t settle for ordinary, you’ll feel right at home.

What You’ll Be Responsible For

• Lead the development of Tru’s online and go-to-market strategy across direct digital and contact centre channels.
• Define priority markets, customer segments, products, and growth levers with a clear view on return, scalability, and margin impact.
• Identify growth opportunities through market analysis, customer behaviour, and performance data.
• Translate strategy into clear, prioritised execution plans with owners, timelines, and success metrics.
• Ensure commercial decisions are grounded in expected return on investment, not just activity or volume.

Marketing Operations & Execution

• Own the commercial operating rhythm for marketing and growth – planning, prioritisation, execution tracking, and performance reviews.
• Ensure activity across digital and CRM channels is aligned to customer intent, funnel stage, and commercial outcomes.
• Continuously assess channel and journey performance to improve conversion efficiency and return on spend.
• Partner closely with brand, creative, product, sales, and operations teams to improve execution quality and reduce wasted effort or spend.
• Balance short-term revenue delivery with long-term customer value and sustainable ROAS.
• Own a holistic view of the end-to-end customer journey, from first interaction to booking.
• Diagnose funnel leakage, friction, and inefficiencies that impact conversion and ROAS.
• Prioritise improvements that increase booking efficiency, yield, and cost effectiveness.
• Use insight to guide where Tru should invest more, invest less, or stop investing altogether.

Performance, Insight & Leadership Clarity

• Own commercial performance tracking across digital and contact centre channels.
• Build clear, trusted reporting that shows what’s driving ROAS, conversion, and revenue efficiency.
• Create concise performance narratives for weekly, monthly, and quarterly leadership forums.
• Clearly articulate performance drivers, trade-offs, risks, and opportunities.
• Act as a thought partner to the Directors on growth, priorities, and commercial trade-offs.

What Success Looks Like

• Tru has clear, focused go-to-market plans that teams understand and execute against.
• Marketing investment is prioritised, disciplined, and delivering improving returns.
• Funnel performance and conversion efficiency improve across key booking journeys.
• Leadership has confidence in the clarity, accuracy, and usefulness of commercial reporting.
• Tru is consistently investing in the markets, segments, products, and channels that deliver the strongest return.

Key Performance Indicators

• Revenue growth vs plan across direct digital and contact centre channels.
• Contribution to overall company revenue and margin targets.
• Return on marketing investment (ROAS / ROMI) by channel, segment, and journey.
• On-time delivery of prioritised commercial and growth plans.
• Performance of campaigns and initiatives vs forecasted return.
• Channel mix optimisation toward higher-performing, higher-return activity.
• Speed from strategy definition to execution readiness.

Funnel Performance

• Qualified demand and enquiry quality.
• Mid-funnel engagement and progression efficiency.
• Booking conversion and contact centre close rates.
• Cost efficiency across key journeys (CPA, cost per booking).
• Quality, clarity, and consistency of commercial reporting.
• Clear articulation of performance drivers, risks, and opportunities.
• Evidence that insights and recommendations are shaping decisions and priorities.

About You

Experience

• 5+ years’ experience in commercial strategy, growth, marketing operations, or revenue-focused roles.
• Proven experience working across digital channels and direct/contact centre environments.
• Strong understanding of marketing and sales funnels, including performance metrics and trade-offs.
• Experience in travel, tourism, or consumer-led brands is a bonus, not a requirement.

Capabilities

• Strong strategic thinker who enjoys execution and accountability.
• Commercially sharp, with a clear understanding of revenue drivers and efficiency levers.
• Highly analytical, comfortable using data to inform decisions and performance discussions.
• Clear, confident communicator with the ability to influence senior stakeholders.
• Collaborative, structured, and calm in fast-moving environments.

We’re All About Diversity, Inclusion, Belonging and Fair Opportunity: We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds. We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.

How to Apply: Click apply and attach your CV. If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.