At a Glance
- Tasks: Lead Trustpilot's global communications strategy and manage reputation across diverse channels.
- Company: Join a leading tech company focused on trust and transparency.
- Benefits: Enjoy flexible work options, generous holiday, and wellness support.
- Other info: Collaborate with cross-functional teams and build a high-performing communications team.
- Why this job: Shape narratives that impact millions and drive brand awareness in a fast-paced environment.
- Qualifications: Proven experience in corporate communications and crisis management.
The predicted salary is between 80000 - 120000 £ per year.
At Trustpilot, trust is at the center of everything we do. As a global platform operating at the intersection of consumers, businesses, technology, and transparency, the way we communicate matters deeply. Every story we tell, every issue we navigate, and every narrative we shape contribute to how millions of people perceive Trustpilot around the world.
We’re now looking for a VP of Communications to define and lead Trustpilot’s global communications strategy during a pivotal stage of growth and transformation. This is an opportunity to shape the reputation of a publicly listed technology company operating in one of the most scrutinised and fast-moving digital spaces.
Reporting to the Chief Customer Officer, you’ll lead Trustpilot’s global communications function across Corporate, Consumer and B2B communications, with primary accountability for reputation management and brand building. This is a high impact leadership role operating at the intersection of corporate reputation, media strategy, crisis management, and communication innovation.
Key Responsibilities:
- Lead Trustpilot’s global communications strategy: Shape and execute a communications strategy that strengthens Trustpilot’s reputation and positions us as a leader in trust, transparency, and consumer advocacy.
- Drive perception through storytelling: Lead impactful campaigns and thought leadership initiatives across earned and owned channels to elevate Trustpilot’s global profile.
- Operate in a high-scrutiny public company environment: Advise senior leadership on corporate reputation, external positioning, and communications risk within a UK-listed business.
- Lead crisis and issues management: Own Trustpilot’s crisis communications framework and manage complex reputational issues with clarity and confidence.
- Drive integrated Consumer and B2B brand building and communications: Own the global brand building strategy, driving integrated campaigns that increase consumer brand awareness while strengthening Trustpilot’s value proposition for businesses.
- Modernise through AI and technology: Champion the use of AI and emerging technologies to improve insight, efficiency, and communications effectiveness.
- Build and lead a high-performing team: Develop a global communications organisation focused on high performance, collaboration, and continuous learning.
- Partner cross-functionally: Work closely with teams across Marketing, Product, Legal, Investor Relations, Public Affairs, Customer, and People to align communications with business priorities.
- Manage external agencies and budgets: Oversee global agency relationships and manage the communications budget with a focus on impact and efficiency.
Benefits include maternity & paternity pay, train travel scheme, '20% time' for personal projects, work from home opportunities, pension and life insurance, 28 days holiday (excluding bank holidays), full access to Headspace, regular events and socials, health cash plan, online GP, 24/7 Employee Assistance Plan, and more (varies by location).
If you’re a strategic communications leader with deep public company experience, strong judgment, and a passion for sharing global narratives in a fast-moving tech environment, this role is for you.
Qualifications:
- Experienced across Corporate, Consumer, and B2B communications: You’ve led integrated communications strategies across multiple audiences and markets.
- Resilient and action-oriented: You stay calm under pressure and combine strategic thinking with hands-on delivery.
- Commercially minded and pragmatic: You know how to drive measurable results with focused investment and prioritisation.
- An experienced communications leader: You have significant experience leading global communications within a UK-listed or US-listed business.
- AI-curious and future-focused: You’re excited by how AI and technology can modernise communications and improve impact.
- An exceptional communicator and influencer: You build trusted relationships and influence confidently at all levels of an organisation.
- A trusted crisis leader: You bring sound judgment and resilience when navigating high-pressure reputational challenges.
- Experienced both agency-side and in-house: You bring a balanced perspective across strategy, storytelling, and execution.
- A strong storyteller and reputation builder: You know how to shape compelling narratives that strengthen brand perception at scale.
- A builder of high-performing teams: You create clarity, accountability, and strong team cultures.
Vice President of Communications in London employer: Trustpilot
At Trustpilot, we pride ourselves on being an exceptional employer that fosters a culture of trust, innovation, and collaboration. Our commitment to employee growth is evident through our comprehensive benefits package, including generous parental leave, flexible working options, and access to wellness resources like Headspace. As a VP of Communications, you will have the unique opportunity to shape the narrative of a leading technology company while working in a dynamic environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President of Communications in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Trustpilot. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Trustpilot, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Trustpilot inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Vice President of Communications in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Trustpilot. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Trustpilot.
How to prepare for a job interview at Trustpilot
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
