At a Glance
- Tasks: Lead marketing insights and data operations to optimise campaigns and drive performance.
- Company: Join Trustpilot, a high-growth FTSE-250 company on a mission to build trust.
- Benefits: Flexible working, competitive pay, 25+ days holiday, and rich learning opportunities.
- Other info: Enjoy a vibrant office culture with fun perks and a commitment to diversity and inclusion.
- Why this job: Make a real impact by turning complex data into actionable insights for marketing teams.
- Qualifications: 2-4 years in Marketing Analytics or Operations, with strong data skills and communication abilities.
The predicted salary is between 49500 - 60500 £ per year.
At Trustpilot, we're on an incredible journey.
We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust.
We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do.
Come join us at the heart of trust!
We know that growth doesn’t happen by chance - it’s powered by world-class marketing, underpinned by smart operations.
We’re looking for a Marketing Insight & Data Lead to serve as a key operational link between marketing strategy and technical execution, and to deliver insights that fuel our global marketing engine.
Under the direct guidance of the Sr.
Director of Marketing Ops and working closely with the Head of Marketing Orchestration, your primary mission is to support our insight-delivery framework.
You will help gather and structure marketing insight, empowering marketing teams to make data-informed decisions while centralising reporting requirements for hand-off to central Data & Analytics, Data Engineering, and GTM Tech functions.
In this role, you act as an integrator, ensuring data outputs are fully operationalised.
You will directly impact three core areas: optimising marketing efficiency by delivering dashboards for ROI and Brand Health tracking; supercharging the funnel by refining campaign, lead, and account engagement data; and elevating overall data trust by eliminating blind spots and ensuring system-wide tracking completeness.
If you thrive on turning complexity into clarity, blending data with innovation, and enabling marketing teams to perform at their best, this role is for you.
What you'll be doing
- Lead dashboard and insight delivery for regional and central marketing teams.
Translate complex performance data into actionable insights to optimise live campaigns and pull accurate reports aligned with GTM Ops, Finance, and Data teams.
- Support the operationalisation of dashboards and tools across marketing.
Assist with creating documentation, training materials, and quick-reference guides to help marketers build independent self-service habits.
- Under the guidance of leadership, gather, validate, and organise the necessary performance data and analytical inputs required for Marketing Business Reviews (MBRs) and planning cycles.
- Translate marketing objectives and business questions into structured requirements for Data & Analytics and Engineering teams.
- Drive the progress of data pipeline requests, dashboard updates, and tracking fixes with GTM Tech and central Data teams to ensure delivery of requirements.
- Support marketing data hygiene by conducting routine checks on end-to-end tracking setups, noting data gaps, and escalating issues to maintain high-integrity metrics.
- Assist in maintaining the reporting components that connect the marketing lifecycle, giving leadership visibility into Campaign Performance (including ABM) and Funnel Velocity.
- Maintain existing reporting structures, helping the team monitor current performance metrics while helping to develop scalable templates for forecasting and predictive analysis.
Who you are
- Minimum of 2-4 years of experience within Marketing Analytics, Marketing Operations, or a similar data-focused business enablement role.
- Proven proficiency with modern Mar Tech/CRM data environments (such as Salesforce, including leads, contacts, campaigns, and funnel concepts).
- Comfortable working with visualisation tools (e. g., Tableau, Looker) and pulling/manipulating data via SQL or advanced Google Sheets.
- Highly analytical, with the ability to translate complex data into insights, decisions, and stories that inspire action.
- Strong communicator, able to clarify technical concepts for non-technical users and document clear business needs for engineers.
Desirable: Familiar with marketing attribution concepts or campaign tagging frameworks (UTMs)
Desirable: Experience working in an agile or sprint-based team structure.
What’s in it for you
- A range of flexible working options to dedicate time to what matters to you
- Competitive compensation package + bonus
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycle-to-work scheme
- Central office location complete with pool table, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career
Still not sure?
We want to be a part of creating a more diverse, equitable, and inclusive world of work for all.
We’re excited to hear about your experiences along with how you will contribute to our working culture.
Even if you don’t feel you meet all the requirements, we'd still really like to hear from you!
#LI-PM1
Marketing Operations Lead (Insights & Data) in London employer: Trustpilot
At Trustpilot, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters growth and development. With a clear progression path from the Procurement and Accounts Payable Administrator role into specialist positions, employees benefit from comprehensive training, flexible working options, and a competitive compensation package. Our central office location is designed for collaboration and well-being, featuring amenities like gaming corners and regular social events, making it an ideal place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Lead (Insights & Data) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trustpilot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trustpilot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trustpilot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trustpilot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Lead (Insights & Data) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trustpilot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trustpilot:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trustpilot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trustpilot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trustpilot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trustpilot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
