At a Glance
- Tasks: Lead impactful marketing campaigns and events to boost brand awareness and engagement.
- Company: Join Trustpilot, a high-growth FTSE-250 company on a mission to build trust.
- Benefits: Enjoy hybrid work, competitive pay, 25+ days holiday, and wellness perks.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of customer trust.
- Qualifications: Experience in B2B marketing with a focus on events and campaign management.
The predicted salary is between 50000 - 65000 £ per year.
At Trustpilot, we're on an incredible journey.
We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust.
We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do.
Come join us at the heart of trust!
Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction.
The Marketing Manager is a critical role in helping us achieve our ambitions and vision to create an independent currency of trust in our key markets.
You will be a key member of the Regional Marketing team, and will help build:
Strategies that attract customers and drive revenue at scale, working closely with global Marketing teams.
Omni-channel programs and campaigns and events targeting our prospects and working with our Commercial partners to optimise conversion.
Expertise in market nuances and local insight, being natives in the markets we represent.
The full marketing mix in each market fulfilling the plans and ambitions for that market and a consistent brand narrative.
This role will help develop our acquisition marketing strategy to deliver value and growth in our prospect marketing strategies across the UK.
You will be responsible for leading impactful and commercially focused campaigns aimed at increasing brand awareness, engagement and lead generation across our key segments.
You will lead our events strategy including strategy & execution of third-party sponsored events, roundtables and Trustpilot owned events.
What you'll be doing
- Own and deliver multi-channel demand generation campaigns with a strong focus on brand messaging and ROI - including email, events, digital and content.
- Own the UK events strategy across owned and third party events.
This includes negotiating sponsorship packages, organising roundtable events, post event follow-up campaigns, and commercial alignment.
- Work closely with local sales and partner functions to align on goals and maximize the effectiveness of campaigns.
- Write copy for web, paid digital, email and others, along with creating landing pages to support campaigns.
- Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.
- Analyse these programs and report on campaign performance.
- Coordinate with other marketing departments, including brand, content, comms and digital, to bring cohesion and consistency to every campaign.
Who you are
- Proven experience in a B2B marketing role with events & campaign experience
- Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
- Proven experience of building and executing B2B campaigns in a Saa S business - with demonstrable strong ROI
- Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
- A proactive hands-on approach, with the ability to work on both strategic and tactical levels
- Hands-on knowledge of a marketing automation platform, CRM systems and digital platforms. Ideally Salesforce Marketing Cloud and Salesforce
- High energy level, with a bias for positivity, action and accountability
- Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.
We are
We are a really close-knit team, spanning London, New York , Copenhagen and Melbourne.
We value teamwork very highly, and everyone is really happy to roll their sleeves up and help out whenever it’s needed.
We are looking for someone like-minded to join our team.
We work from a central program plan, which everyone is able (and encouraged!) to feed into, but we also have the autonomy to suggest and deliver on our own campaigns that fit into these wider objectives.
The breadth of responsibilities in the marketing team means that no one day is the same - perfect for restless marketers who are always looking for a challenge!
What's in it for you
- A hybrid work set up (2 days a week required from our London office)
- Competitive compensation package + bonus
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycle-to-work scheme
- Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career
Marketing Manager UK in London employer: Trustpilot
Trustpilot is an exceptional employer, offering a vibrant work culture that prioritises collaboration and innovation within the Trust and Safety department. With flexible working options, competitive compensation, and rich learning opportunities through the Trustpilot Academy, employees are empowered to grow and thrive in their careers. The central London location fosters a dynamic environment, complete with engaging office amenities and regular team events, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trustpilot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trustpilot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trustpilot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trustpilot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trustpilot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trustpilot:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trustpilot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trustpilot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trustpilot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trustpilot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
