Campaign Copywriter

Our vision is to be the universal symbol of trust, bringing consumers and businesses together through reviews. We are well on our way—but there’s still an exciting journey ahead. Join us at the heart of trust.

As our Campaign Copywriter, you’ll help shape the voice of trust. We’re looking for a curious and concept-driven Campaign Copywriter to join our in-house Studio team. This is an exciting opportunity to bring Trustpilot’s brand to life through bold, thoughtful storytelling that connects with a global audience. You’ll work across campaigns, channels, and teams — partnering with designers, marketers, and strategists to craft messaging that’s consistent, compelling, and true to who we are. As we evolve and scale our brand, your words will help define how we show up in the world. If you love shaping ideas, collaborating cross-functionally, and crafting content that inspires action, we’d love to meet you.

What You’ll Be Doing

• You’ll own and deliver creative copy that supports campaigns and brand storytelling across the business.
• Craft high-quality, engaging copy for campaigns, our web platforms, ads, social, emails, and more.
• Script compelling narratives and hooks for short-form video content.
• Develop messaging grounded in customer insights, pain points, and emotional motivators to resonate with key audience segments.
• Write, test, and iterate on copy variations (hook, body, CTA) to support experimentation at scale.
• Partner with designers, marketers, and strategists to develop standout creative ideas and optimize for performance.
• Analyze campaign performance data and use insights to continuously refine messaging across channels.
• Contribute to evolving our tone of voice and messaging guidelines.
• Build and maintain a library of high-performing copy assets and best practices.
• Stay current on trends in content, marketing, and audience behavior to keep ideas fresh.
• Help build a strong creative culture within the team and beyond.

Who You Are

• 5+ years of copywriting experience in an agency or in-house team (bonus for B2B/B2C crossover).
• A strong portfolio that shows your range — from big ideas to crisp execution across formats.
• Skilled at translating complex ideas into clear, engaging copy.
• Strong understanding of branding, marketing, and audience needs.
• Collaborative by nature, with great communication and stakeholder management skills.
• Passionate about inclusive, culturally aware storytelling.
• Organised, proactive, and comfortable juggling multiple projects in a fast-paced setting.

What’s In It For You

• A range of flexible working options to dedicate time to what matters to you.
• Competitive compensation package + bonus.
• 25 days holiday per year, increasing to 28 days after 2 years of employment.
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community.
• Rich learning and development opportunities are supported through the Trustpilot Academy, LinkedIn Learning, and Blinkist.
• Pension and life insurance.
• Health cash plan, online GP, 24/7, Employee Assistance Plan.
• Full access to Headspace, a popular mindfulness app to promote positive mental health.
• Paid parental leave.
• Season ticket loan and a cycle-to-work scheme.
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for.
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice.
• Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career.

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we’d still really like to hear from you!

About Us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.