At a Glance
- Tasks: Lead global communications strategy and drive impactful storytelling for Trustpilot.
- Company: Join Trustpilot, a high-growth FTSE-250 company on a mission to build trust.
- Benefits: Enjoy flexible working, competitive pay, and rich learning opportunities.
- Other info: Be part of an inclusive culture that values diverse perspectives.
- Why this job: Shape the reputation of a leading tech company and make a real impact.
- Qualifications: Proven experience in global communications and crisis management.
The predicted salary is between 118800 - 145200 £ per year.
At Trustpilot, we're on an incredible journey.
We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust.
We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do.
Come join us at the heart of trust!
At Trustpilot, trust is at the center of everything we do.
As a global platform operating at the intersection of consumers, businesses, technology, and transparency, the way we communicate matters deeply.
Every story we tell, every issue we navigate, and every narrative we shape contribute to how millions of people perceive Trustpilot around the world.
We’re now looking for a VP of Communications to define and lead Trustpilot’s global communications strategy during a pivotal stage of growth and transformation.
This is an opportunity to shape the reputation of a publicly listed technology company operating in one of the most scrutinised and fast-moving digital spaces.
Reporting to the Chief Customer Officer, you’ll lead Trustpilot’s global communications function across Corporate, Consumer and B2B communications, with primary accountability for reputation management and brand building, focused on elevating our brand perception, strengthening our voice in the market, and ensuring we remain a trusted authority in transparency, integrity, and consumer advocacy.
This is a high impact leadership role operating at the intersection of corporate reputation, media strategy, crisis management, and communication innovation.
From navigating complex reputational challenges and driving integrated global campaigns, to modernising the communications function through AI and emerging technologies - this role is about building long-term trust and commercial impact at scale.
If you’re a strategic communications leader with deep public company experience, strong judgment, and a passion for sharing global narratives in a fast-moving tech environment, this role is for you.
- What you’ll be doing
- Lead Trustpilot’s global communications strategy: Shape and execute a communications strategy that strengthens Trustpilot’s reputation and positions us as a leader in trust, transparency, and consumer advocacy.
- Drive perception through storytelling: Lead impactful campaigns and thought leadership initiatives across earned and owned channels to elevate Trustpilot’s global profile.
- Operate in a high-scrutiny public company environment: Advise senior leadership on corporate reputation, external positioning, and communications risk within a UK-listed business.
- Lead crisis and issues management: Own Trustpilot’s crisis communications framework and manage complex reputational issues with clarity and confidence.
- Drive integrated Consumer and B2B brand building and communications: Own the global brand building strategy, driving integrated campaigns that increase consumer brand awareness while strengthening Trustpilot’s value proposition for businesses.
- Modernise through AI and technology: Champion the use of AI and emerging technologies to improve insight, efficiency, and communications effectiveness.
- Build and lead a high-performing team: Develop a global communications organisation focused on high performance, collaboration, and continuous learning.
- Partner cross-functionally: Work closely with teams across Marketing, Product, Legal, Investor Relations, Public Affairs, Customer, and People to align communications with business priorities.
- Manage external agencies and budgets: Oversee global agency relationships and manage the communications budget with a focus on impact and efficiency.
Who you are
- An experienced communications leader: You have significant experience leading global communications within a UK-listed or US-listed business.
- A strong storyteller and reputation builder: You know how to shape compelling narratives that strengthen brand perception at scale.
- Experienced across Corporate, Consumer, and B2B communications: You’ve led integrated communications strategies across multiple audiences and markets.
- A trusted crisis leader: You bring sound judgment and resilience when navigating high‑pressure reputational challenges.
- AI‑curious and future‑focused: You’re excited by how AI and technology can modernise communications and improve impact.
- Experienced both agency‑side and in‑house: You bring a balanced perspective across strategy, storytelling, and execution.
- A builder of high‑performing teams: You create clarity, accountability, and strong team cultures.
- Commercially minded and pragmatic: You know how to drive measurable results with focused investment and prioritisation.
- An exceptional communicator and influencer: You build trusted relationships and influence confidently at all levels of an organisation.
- Resilient and action‑oriented: You stay calm under pressure and combine strategic thinking with hands‑on delivery.
- What’s in it for you
- A range of flexible working options to dedicate time to what matters to you
- Competitive compensation package + bonus
- Restricted Stock Units
- Private Medical Insurance
- Critical Illness Cover
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycle‑to‑work scheme
- Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties, including company‑wide celebrations and events, ERG activities, and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programmes: Fast‑track your career with our tailored development programmes designed to support growth at whatever stage of your career
- Tailored leadership development programme consisting of workshops, coaching opportunities, and structured feedback mechanisms to enable world‑class leadership
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected.
Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status.
Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected.
Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team ( ) quoting the role you wish to apply for.
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VP of Communications in London employer: Trustpilot, Inc.
At Trustpilot, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation in the heart of Central London. With a hybrid work setup, competitive compensation, and a strong focus on employee development through our Trustpilot Academy, we empower our team to thrive while making a meaningful impact on customer success. Our commitment to inclusivity and well-being is reflected in our comprehensive benefits package, including generous holiday allowances, volunteering days, and access to wellness resources, ensuring that every Trustie feels valued and supported.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Communications in London
✨Get Involved in PR Events
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Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
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We think you need these skills to ace VP of Communications in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Trustpilot, Inc.. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Trustpilot, Inc..
How to prepare for a job interview at Trustpilot, Inc.
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.